Mailchimp provides different template options to help you find the right look for your email marketing. Add your logo and select the colors and fonts that fit your brand, so you can create a reusable design for your future email campaigns.
In this article, you'll learn how to create an email template.
Before you start
Here are some things to know before you create a template.
Depending on your plan, you may not have access to all of the template options. To find out what features are included in each plan, check out our pricing page. To change your plan type, visit the plans page in your account.
When you edit a custom-coded template, your changes may affect existing campaigns that use the template. Changes to a drag-and-drop template will not appear in existing campaigns.
This article provides information on creating a template in the new and classic builders. For more information on each email builder and their content blocks, check out About Mailchimp’s Email Builders.
The Layouts tab contains Featured and Basic templates. Featured templates provide recommendations for the type of content to include in a campaign, while Basic templates provide blank layouts. The Themes tab contains predesigned layouts. The Code your own tab allows you to import or paste in HTML to create your template layout. To learn more about these options, check out Types of Email Templates.
In the Save Template pop-up modal, type a name for your template.
Your new template will be available for you to use on the Templates page or under Saved templates in the classic email builder.
Code your own
If you want more control over your email design than our templates offer, consider creating your own custom template. Designers can use Mailchimp's template language to create a dynamic template they can import as HTML. This is helpful for web designers who want to upload a template for a client, and create sections that are editable, repeatable, or hideable.
To view or add a custom-coded template, navigate to the Templates page and click Create Template. On the Code your own tab, you’ll see options to Paste in code, Import HTML, or Import zip. You can also access custom-coded templates in the classic builder.