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Information about contacts is stored in audience fields and can be seen in the contact table and profile pages. Edit the fields to meet your needs through our form builder or through the audience settings in your Mailchimp account.
In this article, you'll learn about the different fields, how to add and delete fields, and how to add a predefined audience field.
There are several field types available to help you collect data when a contact subscribes, or when you import existing data into your audience. If you plan to import contacts, make sure your data is formatted for our field types.
When you add or remove fields from your signup form through our form builder, the same fields will be added to or removed from your audience database.
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To add a field in the form builder, follow these steps.
Click Audience, then click Signup forms.
If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with.
Select Form builder.
Click the Build it tab.
In the Add a field section, select a field type. You can customize the new field's name, tag, and other characteristics under the Field settings menu.
Click Save Field to save your changes and add the field to your form.
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When you delete a field from the form builder, any data that has been collected from that field is permanently deleted from your audience. Rather than deleting, we recommend hiding the field from your signup form and instead. If you must delete a form field, back up your audience with an export first.
To delete a field in the form builder, follow these steps.
Click Audience, then click Signup forms.
If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with.
Select Form builder.
Click the field you want to delete from your audience.
When you add or remove fields from the audience database, the same fields will be added to or removed from your signup form.
To add a field in the audience settings, follow these steps.
Click Audience, then click Signup forms.
If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with.
Click the Settings drop-down, then click Audience fields and |MERGE| tags.
Click Add A Field to see the available field types and choose the type of field you'd like to add.
Name your field, then click Save Changes.
You can also set default merge tag values in the Default merge tag value column.
When you delete a field from the audience database, any data that has been collected from that field is also deleted from your audience. Back up your audience before deleting any fields, or hide fields from displaying on the audience and signup form.
To delete a field in the audience settings, follow these steps.
Click Audience, then click Signup forms.
If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with.
Click the Settings drop-down, then click Audience fields and |MERGE| tags.
Click the trash can icon next to the field you want to delete.
Type DELETE in all caps, then click Delete.
If you use our Drop Down or Radio Buttons field types, you can include predefined choices. Predefined choices include gender, days of the week, months of the year, U.S. states, and world countries.
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To add a predefined audience field, follow these steps.
Select Form builder.
Click the Build it tab, then click either Drop Down or Radio Buttons from the Add a field menu.
In the Menu options section, click the Predefined choice lists drop-down, then select the option you want.
Add, delete, or edit the choices for the field. Use the plus (+) icon to add an option and the minus (-) icon to delete an option. Click any entry to make changes.
Click Save Field.
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Learn how to customize forms, welcome emails, and other response emails with our Form Builder.
Certain audience field types, like addresses and phone numbers, require a specific format. Learn about field types, and how to format them to work with Mailchimp.