Add Hidden Fields to a Signup Form

Hidden fields help you store subscriber information in your audience. Subscribers won't see hidden field data, and you can use it to segment your audience on this hidden criteria.

In this article, you'll learn how to add hidden fields to your signup form.

Before you start

Here are some things to know before you begin this process.

  • This process makes a field hidden on your Mailchimp-hosted signup form. To create hidden fields on an embedded form, autofill a hidden text field.
  • It's important to make sure your hidden fields are not required.

Add a hidden field

  1. Navigate to the Audience tab.
  2. If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
  3. Click the Manage Audience drop-down and choose Signup forms.
  4. Select Form builder.
    Screenshot of general forms
  5. Click the Forms and response emails drop-down menu, and choose Signup form.
  6. Navigate to the Build it tab.
  7. Click the field you want to hide, or add a new field.
  8. Click Field settings.
    A screenshot of a mouse pointer clicking field settings.
  9. Under field visibility, click hidden.
    Hidden field button
  10. Click Save Field.

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