When you use merge tags to personalize your campaign, it's a good idea to set default values to display for recipients who don't have any data for that field. For example, you could set the default value for your first name tag to "Friend." When you use "Hello *|FNAME|*," in a campaign, subscribers whose first names are not in the system will see "Hello Friend."
In this article, you'll learn two ways to set default values for your audience fields.
From the audience settings
To set the default merge tag values from the your audience settings, follow these steps.
If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
Click the Manage Audience drop-down and choose Settings.
On the Settings page, click Audience fields and *|MERGE|* tags.
In the fields in the Default value column, type the default values for your merge tags.
When you're done, click Save Changes.
Default merge tag values are available for all fields except the required Email Address field. From this page, you can also add new audience fields, edit field labels and tag names, set required fields, and choose whether to hide or display the field in your signup forms. To delete a field, click the trashcan icon to the right of the Default value field.
From the form builder
To set the default merge tag values from inside the Form Builder, follow these steps.