Connect or Disconnect Mailchimp for Shopify

Use Mailchimp for Shopify to automatically send your Shopify customer and order data to Mailchimp. After you connect, you can create targeted e-commerce emails and text and track how well they work, generate product recommendations, and more.

In this article, you’ll learn how to connect and disconnect Mailchimp for Shopify.

Before you start

Here are some things to know before you begin this process:

• You need a Shopify account to use this integration, which will connect a single Shopify store to your Mailchimp audience.
• You must have manager access or higher in Mailchimp to make changes to the integration. To learn more about user levels, check out Manage User Levels in Your Account.
• If you have existing welcome email automation flow maps or classic automations associated with your Mailchimp audience, you should pause them before you connect your Shopify store. To learn more, check out Edit a Marketing Automation Flow Map or Edit an Active Classic Automation.
• If you collect contacts through a sign-up option in your store’s checkout process, we recommend that you turn off the Preselect the sign-up option. To learn how, visit the Shopify Help Center.

How it works

When you connect Mailchimp with Shopify, we’ll update your Mailchimp audience with each customer’s email address, name, order information, and custom fields like birthdays and phone numbers. We'll also start to sync some customer behavior such as what pages your customers visit to your Mailchimp account.

To learn more about how customer and behavioral data is synced between Shopify and Mailchimp, check out About Mailchimp for Shopify Syncing.

You’ll collect more contacts as new people make a purchase, and future orders will continue to sync automatically. All fields except promo codes sync in real time. Promo codes sync every few hours, but you can always trigger a manual syncing on the Mailchimp app page in your Shopify store.

Connect Mailchimp for Shopify

To connect your Shopify store to Mailchimp, follow these steps.

1. Navigate to the Mailchimp for Shopify app detail page.
2. Click Get started.
3. Log in to your Shopify store.
4. Click Install.
5. Review the privacy and access details, then click Install app.
6. To link your existing Mailchimp account to Shopify, click Login. If you don't have a Mailchimp account, click Create account.
7. In the pop-up window, input your Mailchimp credentials and click Log In.
8. Review the connection details and click Allow.

9. Review your sync settings and adjust them if necessary.

   • If you want to accept the default audience we chose to sync to your Shopify account, you don’t have to take any action. If you want to change the audience, click in the Linked Audience drop-down and choose the audience you want to sync with.
     
   • Confirm the contact types you want to sync. Learn more about contacts and pricing.
     
   • To sync all tags along with your customers, scroll to Sync customer tags and click the Sync all tags checkbox. This is an optional step.
     If you would rather select individual tags to sync, check out Sync Shopify Customer Tags to Mailchimp for details.
   • To map data fields from Shopify to Mailchimp, scroll to Data fields and click Edit. Review the Shopify fields and the default mapping of each field in Mailchimp. To change a field, click in it and choose the appropriate field. This is an optional step.
     

10. When you’re satisfied with your settings, click Sync now.

11. As your data syncs, you’ll see the Enable Mailchimp App Embed banner on your Sync overview page. Click Turn on.
12. On the Theme settings page, be sure the Mailchimp for Shopify app embed is enabled. If the setting is gray, click the switch to turn it on.
13. Click Save to finish.

That's it! We'll continue to sync your Shopify store information to Mailchimp. The time it takes to sync depends on account data and the number of orders in your store. Once the sync is complete, you’ll see totals next to your product, customer, and order listings on the Mailchimp app page in your Shopify store.

Now that you've connected Mailchimp for Shopify, keep in mind the following details:

• If you have existing abandoned cart automations associated with your Mailchimp audience, you'll need to recreate them.
• If you paused a welcome email automation flow map or classic automation, you should replicate them now to start fresh. If you unpause them, your Shopify customers will receive a redundant welcome email. To learn more, check out Replicate a Marketing Automation Flow or Replicate a Classic Automation.
• If you decide to use our Order Notifications automation, disable notifications from Shopify and elsewhere to avoid duplicate messages.
• If you change your app theme settings in Shopify, make sure the Mailchimp for Shopify app embed setting is turned on.

Next steps

After you've connected your Mailchimp and Shopify accounts and completed your initial sync, visit the Manage Mailchimp for Shopify page to view details for your store and manage settings for your integration. Check out Manage Mailchimp for Shopify to learn more.

You can also visit the following guides and tutorials to learn more about what you can do with Mailchimp.

Add a Pop-Up Signup Form to Your Website About Marketing Automation Flows Getting Started with Segments

Disconnect Shopify

To disconnect Mailchimp for Shopify, you’ll need to revoke API access in Mailchimp, and then uninstall the app from your Shopify account. When you disconnect, you can choose whether to keep or remove your Shopify data from your Mailchimp account.

Revoke API access for Shopify

Follow these steps to revoke API access for Shopify.

1. In your Mailchimp account, click Integrations and then click Manage.
2. Click Shopify.
3. Click Manage app and then choose Disconnect site.
   
4. Choose whether to keep or remove your Shopify data from your Mailchimp account, then click Disconnect.
   

Good job! Next, you’ll need to disconnect the app in Shopify.

Uninstall Mailchimp for Shopify

To uninstall Mailchimp for Shopify, follow these steps.

1. Log in to your Shopify store.
2. Click Apps.
   
3. Click Mailchimp: Email Marketing under Installed apps.
4. Click the three horizontal dots and select Manage app.
5. Scroll to Uninstall this app and click Uninstall app.

That’s it! You’ve disconnected Mailchimp for Shopify.