Connect or Disconnect Mailchimp for Shopify

Use Mailchimp for Shopify to automatically send your Shopify customer and order data to Mailchimp. After you connect, you can create targeted e-commerce campaigns, generate product recommendations, and more.

In this article, you’ll learn how to connect and disconnect Mailchimp for Shopify.

Before you start

Here are some things to know before you begin this process:

• You need a Shopify account to use this integration, which will connect a single Shopify store to your Mailchimp audience.
• You must have manager access or higher in Mailchimp to make changes to the integration. To learn more about user levels, check out Manage User Levels in Your Account.
• To view the e-commerce features supported by this integration, visit the Shopify listing in your account.
• If you have existing welcome email automations associated with your Mailchimp audience, you should archive them and recreate them after connecting the integration.
• If you have existing abandoned cart automations associated with your Mailchimp audience, you'll need to recreate them after connecting the integration.
• If you collect contacts through a sign-up option in your store’s checkout process, we recommend that you turn off the Preselect the sign-up option. To learn how, visit the Shopify Help Center.
• If you're tracking orders made from campaigns, be aware that orders are attributed to the most recent campaign that a contact clicked prior to the purchase.
• If you decide to use our Order Notifications automation, disable notifications from Shopify and elsewhere to avoid duplicate messages.

How it works

When you connect Mailchimp with Shopify, we’ll update your Mailchimp audience with each customer’s email address, name, order information, and custom fields like birthdays and phone numbers.

Customers who opt in to receive email marketing at checkout are imported as subscribed contacts, while customers who choose not to receive email marketing will appear as non-subscribed contacts. Repeat customers will sync to Mailchimp as subscribed whether or not they reaccept marketing.

You’ll collect more contacts as new people make a purchase, and future orders will continue to sync automatically. All fields except promo codes sync in real time. Promo codes sync every few hours, but you can always trigger a manual syncing on the Mailchimp app page in your Shopify store.

Connect Mailchimp for Shopify

To connect your Shopify store to Mailchimp, follow these steps.

1. Log in to your Shopify store.
2. Click Apps.
3. Use the search field on the top of the page to find the Mailchimp listing.
   
4. Click the Mailchimp: Email Marketing listing.
   
5. Click Add App.
   
6. Click Install app.
   
7. Click Continue after reviewing the pre-install checklist.
   
8. Click Connect to link your existing Mailchimp account to Shopify. If you don't have a Mailchimp account, click Create a new account.
   
9. In the pop-up window, input your Mailchimp credentials and click Log In.
   
10. Review the connection details and click Allow.
    
11. Click the Select Audience drop-down menu and choose the audience you want to sync with.
    
12. Optionally, you can scroll to Shopify Customer Tag Mapper. Enter the tag you want to create, and then click Add.
    
13. Optionally, you can check the box next to Enabled to turn on or off the double opt-in settings.
    
14. Optionally, you can use the Merge Tags drop-down menus to assign Shopify data to Mailchimp merge tags.
    
15. Click Sync Audience.
    

That's it! The integration will start to sync your Shopify store information to Mailchimp. The time it takes to sync depends on account data and the number of orders in your store. Once the sync is complete, you’ll see totals next to your product, customer, and order listings on the Mailchimp app page in your Shopify store.

Create tags

With Mailchimp for Shopify, you can bring your own contact structure into Mailchimp and tag contacts based on data you know about them. Tags are highly customizable, so you can create and assign them as you see fit.

To create tags in your Mailchimp for Shopify app, follow these steps.

1. On the Mailchimp app page in your Shopify store, select the Shopify Customer Tag Mapper tab.
2. Enter the tag you want to create, and then click Add.
   
3. In the menu, click Customers and choose the customer you want to work with.
4. In the Tags section, start typing the name of the tag you'd like to add and click on it when it appears.
   

That's it! After you tag your customer, they'll also be tagged in Mailchimp.

Create Tags and Groups rules

To have Mailchimp assign tags to customers, use the Tags & Groups tab in your Shopify account. The Tags & Groups tab lets you set up logic-based rules to sync customer data to Mailchimp as part of a tag or group.

To create rules as part of the Tags & Groups feature, follow these steps.

1. Log in to your Shopify store.
2. Click Apps.
   
3. Select Mailchimp: Email Marketing.
   
4. Click on the Tags & Groups tab.
   
5. Click the Add a rule button.
   
6. Create a Rule name and choose the criteria you want to apply to your customers.
   
7. You can add multiple and/or criteria to the rule, then click Save and continue.
   
8. Click the first drop-down menu to Choose an action. You add or remove the customer from a tag in Shopify and Mailchimp, add/remove an order from Shopify, or add/remove a customer from an interest group in Mailchimp.
   
9. Click Activate rule.
   

That’s it! Now the integration will handle your customers based on the criteria you set up.

View site details

After you connect Mailchimp for Shopify, visit the Integrations page in your Mailchimp account to view details for your store. Here, you can see the status of the integration and add and manage e-commerce features like abandoned cart automation, order notifications, retargeting emails, and more.

Disconnect Shopify

To disconnect Mailchimp for Shopify, you’ll need to remove the app from your Shopify account, and remove API access in Mailchimp. When you disconnect, data will remain in Mailchimp for up to 30 days. After that point, purchase data and some customer information will no longer be visible in your Mailchimp audience.

To disconnect Mailchimp for Shopify, follow these steps.

1. Log in to your Shopify store.
2. Click Apps.
   
3. Click Mailchimp: Email Marketing under Installed apps.
   
4. Click the three dots icon and select App settings.
   
5. Scroll down and click Delete app.
   

Remove API access for Shopify

Once Shopify has been disconnected, follow these steps to revoke API key access.

1. In your Mailchimp account, click Integrations.
2. Click Manage.
3. Scroll to Authorized applications.
4. Click the X next to the Mailchimp for Shopify application.
   
5. In the pop-up modal, type DELETE, and then click Delete to confirm your action.