Switch from Mailchimp for Shopify [Legacy]
Learn how to switch your integration, and its automations, from Mailchimp for Shopify [Legacy].
Get the job done with a pro
From training to full-service marketing, our community of partners can help you make things happen.
Use Mailchimp for Shopify to automatically send your Shopify customer and order data to Mailchimp. After you connect, you can create targeted e-commerce campaigns, generate product recommendations, and more.
In this article, you’ll learn how to connect and disconnect Mailchimp for Shopify.
Note
If you're already using the legacy Mailchimp for Shopify integration, this process requires a few extra steps. To learn more, check out how to Switch from Mailchimp for Shopify [Legacy].
To watch this video, you need to accept Performance and Functionality Cookies.
For more info, check our cookie policy.
We're sorry. Due to a technical issue, the video is currently unable to load. Please try again later.
Here are some things to know before you begin this process:
When you connect Mailchimp with Shopify, we’ll update your Mailchimp audience with each customer’s email address, name, order information, and custom fields like birthdays and phone numbers. We'll also start to sync some customer behavior such as what pages your customers visit to your Mailchimp account.
To learn more about how customer and behavioral data is synced between Shopify and Mailchimp, check out About Mailchimp for Shopify Syncing.
You’ll collect more contacts as new people make a purchase, and future orders will continue to sync automatically. All fields except promo codes sync in real time. Promo codes sync every few hours, but you can always trigger a manual syncing on the Mailchimp app page in your Shopify store.
To connect your Shopify store to Mailchimp, follow these steps.
Review your sync settings and adjust them if necessary.
When you’re satisfied with your settings, click Sync now.
That's it! The integration will start to sync your Shopify store information to Mailchimp. The time it takes to sync depends on account data and the number of orders in your store. Once the sync is complete, you’ll see totals next to your product, customer, and order listings on the Mailchimp app page in your Shopify store.
Now that you've connected Mailchimp for Shopify, keep in mind the following details:
Once you’ve connected your Mailchimp and Shopify accounts and completed the initial data sync, you can optionally choose to sync SMS subscribers. This is in addition to the standard e-mail subscribers; SMS subscribers will only sync if the contact already has an email address in your audience.
Note
You need an approved Mailchimp SMS Marketing program to sync subscribed SMS contacts from your Shopify store. Learn more about SMS Marketing.
To begin syncing SMS subscribers to Mailchimp, follow these steps.
That’s it! Once you’ve completed these additional tasks, you’ll see green checkmarks on your Shopify SMS Settings dashboard.
After you connect Mailchimp for Shopify, visit the Manage Integrations page in your Mailchimp account and click Mailchimp for Shopify to view details for your store.
In addition to viewing the status of the integration, you can add and manage e-commerce features like abandoned cart automation, order notifications, retargeting emails, and more.
To disconnect Mailchimp for Shopify, you’ll need to remove the app from your Shopify account, and remove API access in Mailchimp. When you disconnect, data will remain in Mailchimp for up to 30 days. After that point, purchase data and some customer information will no longer be visible in your Mailchimp audience.
To disconnect Mailchimp for Shopify, follow these steps.
Once Shopify has been disconnected, follow these steps to revoke API key access.
Technical Support
Have a question?
Paid users can log in to access email and chat support.
Learn how to switch your integration, and its automations, from Mailchimp for Shopify [Legacy].