Connect or Disconnect Mailchimp for Shopify

Use Mailchimp for Shopify to automatically send your Shopify customer and order data to Mailchimp. After you connect, you can create targeted e-commerce campaigns, generate product recommendations, and more.

In this article, you’ll learn how to connect and disconnect Mailchimp for Shopify.

Before you start

Here are some things to know before you begin this process:

• You need a Shopify account to use this integration, which will connect a single Shopify store to your Mailchimp audience.
• You must have manager access or higher in Mailchimp to make changes to the integration. To learn more about user levels, check out Manage User Levels in Your Account.
• If you have existing welcome email customer journey maps or classic automations associated with your Mailchimp audience, you should pause them before you connect your Shopify store. To learn more, check out Edit a Customer Journey Map or Edit an Active Classic Automation.
• If you collect contacts through a sign-up option in your store’s checkout process, we recommend that you turn off the Preselect the sign-up option. To learn how, visit the Shopify Help Center.

How it works

When you connect Mailchimp with Shopify, we’ll update your Mailchimp audience with each customer’s email address, name, order information, and custom fields like birthdays and phone numbers. We'll also start to sync some customer behavior such as what pages your customers visit to your Mailchimp account.

To learn more about how customer and behavioral data is synced between Shopify and Mailchimp, check out About Mailchimp for Shopify Syncing.

You’ll collect more contacts as new people make a purchase, and future orders will continue to sync automatically. All fields except promo codes sync in real time. Promo codes sync every few hours, but you can always trigger a manual syncing on the Mailchimp app page in your Shopify store.

Connect Mailchimp for Shopify

To connect your Shopify store to Mailchimp, follow these steps.

1. Log in to your Shopify store.
2. Click Apps.
3. Use the search field on the top of the page to find the Mailchimp listing.
4. Click the Mailchimp: Email Marketing listing.
   
5. Click Add App.
6. Review the privacy and access details, then click Install app.
7. To link your existing Mailchimp account to Shopify, click Login. If you don't have a Mailchimp account, click Create account.
8. In the pop-up window, input your Mailchimp credentials and click Log In.
9. Review the connection details and click Allow.

10. Review your sync settings and adjust them if necessary.

    • If you want to accept the default audience we chose to sync to your Shopify account, you don’t have to take any action. If you want to change the audience, click in the Linked Audience drop-down and choose the audience you want to sync with.
      
    • Confirm the contact types you want to sync. Learn more about contacts and pricing.
      
    • To sync all tags along with your customers, scroll to Sync customer tags and click the Sync all tags checkbox. This is an optional step.
      If you would rather select individual tags to sync, check out Sync Shopify Customer Tags to Mailchimp for details.
    • To map data fields from Shopify to Mailchimp, click Edit next to Data fields. Review the Shopify fields and the default mapping of each field in Mailchimp. To change a field, click in it and choose the appropriate field. This is an optional step.
      

11. When you’re satisfied with your settings, click Sync now.

That's it! The integration will start to sync your Shopify store information to Mailchimp. The time it takes to sync depends on account data and the number of orders in your store. Once the sync is complete, you’ll see totals next to your product, customer, and order listings on the Mailchimp app page in your Shopify store.

Now that you've connected Mailchimp for Shopify, keep in mind the following details:

• If you have existing abandoned cart automations associated with your Mailchimp audience, you'll need to recreate them.
• If you paused a welcome email customer journey map or classic automation, you should replicate them now to start fresh. If you unpause them, your Shopify customers will receive a redundant welcome email. To learn more, check out Replicate a Customer Journey Map or Replicate a classic automation.
• If you decide to use our Order Notifications automation, disable notifications from Shopify and elsewhere to avoid duplicate messages.
• If you're tracking orders made from campaigns, be aware that orders are attributed to the most recent campaign that a contact clicked prior to the purchase.

Sync SMS subscribers to Mailchimp

Once you’ve connected your Mailchimp and Shopify accounts and completed the initial data sync, you can optionally choose to sync SMS subscribers. This is in addition to the standard e-mail subscribers; SMS subscribers will only sync if the contact already has an email address in your audience.

To begin syncing SMS subscribers to Mailchimp, follow these steps.

1. Log in to your Shopify store.
2. Click Apps.
   
3. Click Mailchimp: Email Marketing under Installed apps.
   
4. Click the SMS Subscriber Syncing tab.
5. Accept the default date for data-syncing or click in the date field to select a custom date, and then click Sync now. Take care in selecting the sync date; it's best practice to only send text messages to subscribers who have interacted with your business recently, or those you've already been messaging.
   
6. On the pop-up modal, click Confirm.
7. Once your sync is complete, you may see options to update your Shopify checkout settings and store privacy policies. We recommend making these updates so your customers can subscribe to SMS marketing during their checkout experience.
   • To enable SMS phone collection in your Shopify checkout, click Update checkout settings.
     
   • To update the terms of service and privacy policies for your Shopify store, click Add store policies.
     

That’s it! Once you’ve completed these additional tasks, you’ll see green checkmarks on your Shopify SMS Settings dashboard.

Next steps

After you connect Mailchimp for Shopify, visit the Manage Integrations page in your Mailchimp account and click Mailchimp for Shopify to view details for your store.

In addition to viewing the status of the integration, you can add and manage e-commerce features like abandoned cart automation, order notifications, retargeting emails, and more.

Disconnect Shopify

To disconnect Mailchimp for Shopify, you’ll need to remove the app from your Shopify account, and remove API access in Mailchimp. When you disconnect, data will remain in Mailchimp for up to 30 days. After that point, purchase data and some customer information will no longer be visible in your Mailchimp audience.

To disconnect Mailchimp for Shopify, follow these steps.

1. Log in to your Shopify store.
2. Click Apps.
   
3. Click Mailchimp: Email Marketing under Installed apps.
   
4. Click the three horizontal dots and select App settings.
   
5. Scroll down and click Delete app.
   

Remove API access for Shopify

Once Shopify has been disconnected, follow these steps to revoke API key access.

1. In your Mailchimp account, click Integrations.
2. Click Manage.
3. Click Other connections to expand the list. You may need to scroll to see this link.
4. Click the X next to the Mailchimp for Shopify application.
   
5. In the pop-up modal, type DELETE, and then click Delete to confirm your action.