Connect Your Shopify Store to Mailchimp

To connect your Shopify store to Mailchimp you’ll need to install a third-party integration or use our custom website code. Depending on the method you choose, you can add customers to your audience, access powerful e-commerce features, or create more targeted content

In this article, you’ll learn how to connect your Shopify store to Mailchimp.

Before you start

Here are a few key things you should know before you get started.

• The Mailchimp for Shopify integration is still available to you if you are already using it, but is no longer available for new downloads.

• We strongly recommend installing a third-party integration, like ShopSync or another provider, before you disconnect the Mailchimp for Shopify integration. After you install another integration, disconnect Mailchimp for Shopify.

• If you decide to disconnect the Mailchimp for Shopify app before installing a third-party integration, campaigns that include a product recommendation block may be disrupted. To avoid any errors, we recommend pausing your active automations and creating new ones after you’ve installed the new integration.

• To learn how to migrate your automations to ShopSync, check out how to switch from Mailchimp for Shopify to ShopSync.

• When the integration is phased out, historical data will remain in Mailchimp for up to 30 days. After that point, purchase data, and some customer information, will no longer be visible in Mailchimp.

Ways to connect

There are a few ways for you to use Shopify with Mailchimp. Take a look at these options to find the solution that works for you.

• Connect ShopSync
  ShopSync is our recommended integration for connecting your Shopify store to Mailchimp. When you connect Mailchimp with ShopSync, we’ll update your Mailchimp audience with each customer’s email address, name, order information, and custom fields like birthdays and phone numbers.

• Third-party integrations

  Third-party integrations, like Zapier, and Automate.io, support most of our powerful e-commerce tools, like syncing store data, triggering automations, and more.

• Add Mailchimp site code to Shopify

  Mailchimp offers a custom code that you can embed on your Shopify store to activate certain features like pop-up forms and retargeting ads.

Here are the features that are supported by each method.

	ShopSync	Zapier	Automate.io	Mailchimp Site Code
Sync Contacts
Purchase Activity Segmentation
E-commerce Tracking and Reports
Product Content Block
Product Recommendation Content Block
Promo Code Content Block
Order Notifications
Abandoned Cart Automations
Product Retargeting Emails
Pop-up Signup Form
Google Remarketing Ads
Merge Tags
Price to Connect Shopify	Free	Starting at $20/month	Starting at $25/month	Free

If these don’t fit your needs, our directory includes several other third-party integrations that work well with Mailchimp.

Mailchimp E-Commerce Integrations

Connect with ShopSync

Use ShopSync to send your Shopify customer and order data to Mailchimp. Once you connect, you can create targeted campaigns, attract new customers, and access most of our key e-commerce features.

To install the integration, you'll need to log in to your Mailchimp account from the ShopSync app page.

1. Log in to your Shopify store.
2. Click Apps.
3. Click Shop for apps.
4. Find the ShopSync listing and click Add app.
   
5. Click Install App.
   
6. Click Continue.
   
7. Click Connect.
8. In the pop-up window, input your Mailchimp credentials and click Log In.
   
9. Click Allow.
   
10. After you connect, select a list, choose your double opt-in settings, and map merge tags. For more detailed information about these tasks, check out Connect or Disconnect Shopsync.
11. Click Sync Audience.
    

That's it! ShopSync will start to sync your store information to Mailchimp. The time it takes to sync depends on account data and the number of orders in your store.

After your sync is complete, click the Support tab to view your customer support options. Here, you can upgrade to ShopSync’s pro plan and access chat and email support.

Use a third-party integration

We have identified several third-party integrations, including Zapier, and Automate.io, that offer the ability to connect your Mailchimp account to Shopify.

Connect Zapier

Use Zapier to connect your Shopify store to Mailchimp and send abandoned cart automations, order notifications, and more.

Here’s how to use Zapier to connect your Mailchimp account with Shopify.

1. Log in to Zapier and click Make a Zap!
   
2. Select Shopify as your trigger app and choose the event that you want to trigger a Zap.
   
3. Click Save + Continue.
4. Click Connect an Account and log in to your Shopify store.
5. Click Save + Continue.
6. Click Add a Step and choose Mailchimp as your action app.
7. Choose the Mailchimp action that you want to see after the event is triggered and click Save + Continue.
   
8. Click Connect an Account.
9. In the pop-up window, input your Mailchimp login credentials and click Log In.
   
10. Click Save + Continue.

That's it! After you configure your action settings and turn on the Zap, you have connected your Mailchimp account to Shopify using Zapier.

Connect Automate.io

Use Automate.io to connect your Shopify store to Mailchimp. After you connect, create targeted campaigns, send abandoned cart automations, and more.

To connect your Shopify store to Mailchimp using Automate, follow these steps.

1. Log in to your Automate.io account and click Create a Bot.
   
2. Select Shopify as your Trigger app and choose a trigger event.
3. Select Mailchimp as the Action app.
4. In the pop-up window, input your Mailchimp credentials and click Log In.
   
5. Choose the Mailchimp action that you want to see after the event is triggered.
6. Follow the steps to map the fields and configure the action.
   
7. Click Save.

That's it! Turn on the bot and your Shopify store will be connected to Mailchimp.

Add Mailchimp code to Shopify

Add Mailchimp's site code to your Shopify store to manually connect it to Mailchimp. This method allows you to use pop-up forms and Google remarketing ads, but won’t allow you to access our other e-commerce features like product recommendations and reports.

This is an advanced task and is recommended for users familiar with custom coding. If you need assistance, contact your developer or hire a Mailchimp Expert.

Get custom website code

To access your site code in Mailchimp, follow these steps.

1. Log in to your Mailchimp account.
2. Navigate to the Integrations page.
3. In the Custom Website section, click Custom Website.
4. In the Enter site URL field, input your website URL
5. Click the Select audience to connect drop-down menu, and choose an audience.
6. Click Get Code.
7. Copy the code to your clipboard.

Nice job! Next, you'll add the custom website code to your Shopify store.

Paste custom website code in Shopify

To add your custom website code to your Shopify store, follow these steps.

1. In a new browser tab or window, log in to your Shopify account.
2. In the left navigation menu, click the Online Store drop-down and click Themes.
3. On the Themes page, click the Actions drop-down menu and click Edit code.
4. Click {/}header.liquid to edit the header code.
5. Paste the code just before the closing < /header> tag.
6. After you're done, return to the Integrations page in Mailchimp and click Check Connection.

That’s it! After we verify your connection, you'll see a confirmation message and be redirected to the details page for your site.

Next steps

After you successfully add the Mailchimp site code to your store, you can access certain tools from the site details page such as product retargeting emails, pop-up signup forms, Google remarketing ads, and more.

Check out these guides for more information.

Segment an Audience by Purchase Activity

Create a Product Retargeting Email

Add a Pop-Up Signup Form to Your Website

Create a Google Remarketing Ad

Syncing products

You can sync products automatically with our open API. If you need help coding, check out our e-commerce API guide or team up with a Mailchimp Expert.