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Why choose Mailchimp over Klaviyo?

It’s simple: Mailchimp has the marketing power you need. We’ve been helping businesses like yours grow since 2001. We have 12M+ users and send half a billion emails every day.

Comparing Mailchimp and Klaviyo

More value as you scale your business

Mailchimp allows you to grow your audience and send more emails without breaking the bank.

> 99% average email deliverability rates

You can trust that your emails will reach customers' inboxes.

Personalized onboarding and 24/7 support*

Paid plans enjoy personalized onboarding within your first 30 days of service. And, our multilingual support team is available to help around the clock via chat or email.

All the tools, all in one place

Keep your customers engaged and your business right where you want it—ahead of the competition. Start with our Standard plan and get capabilities including pre-built customer journeys, Creative Assistant, Surveys and 300+ app integrations at a lower price than Klaviyo. If you’re looking for even more advanced features and services, our Premium marketing plan provides additional tools without breaking the bank.

Powerful automations

Easily connect with your audience to customize paths to purchase. Marketers generate up to 4x more orders with Customer Journey Builder automations when compared to bulk emails sent through Mailchimp.

Customer Journey Builder

Create customized experiences based on audience behavior—and your business goals.

Pre-built automations

Start the conversation and reach customers at key moments.

Transactional emails

Connect your store and start sending personalized updates. No need to contact customer service or wait to be verified like you would with Klaviyo.

Predictive segmentation

Mailchimp users see up to 88% more revenue from their connected stores when they use predicted segments with their emails than when they didn't.

Stay relevant with precise audience segmentation that can be applied to multiple marketing channels, like websites and landing pages—both of which Klaviyo doesn't offer.

AI-powered content tools

Make your marketing content more engaging with smart design tools and features that Klaviyo doesn't match.

Content Optimizer

Predict the quality of email campaigns and get personalized, data-driven suggestions to improve the copy, layout, and imagery of your email.

Creative Assistant

Increase the visibility of your campaigns with unique, eye-catching, on-brand designs, generated by our AI-powered design tools.

Trustworthy analytics

Dive deeper into campaign results to better understand your presence and reach.

Marketing CRM tools

Stay informed about your customers’ behaviors and trends so you can adjust your strategy at a moment’s notice.

Audience dashboard

Get valuable insights about your audience—and then act on them—directly from your dashboard.

Seamless integrations

Work smarter by sharing information between Mailchimp and your business’s other online accounts.

Easily connect with hundreds of the apps and services you use every day, including Square, Salesforce, Shopify, WooCommerce, BigCommerce and QuickBooks Online.

Top-notch, multilingual support

Explore our collection of resources and help articles, take advantage of our smart support bot, Mailchimp Assistant, or connect with one of our highly-trained experts via live chat and email when you need it.**

Tutorials in 5 languages

Unlike Klaviyo, our help docs are available in 5 different languages: English, Spanish, French, Portuguese, and German. And, our support resources are available in-app to help you without interrupting your workflow.

Help around the clock

We offer plans with 24/7 email and chat support (available in English, Spanish, Portuguese, and French), so you can get the answers you need and get right back to work.

Marketers trust Mailchimp

We’re committed to helping your business reach new heights, and that means always improving our platform and its capabilities. Here’s what they’re saying about their experience.

“We rely on Mailchimp's API to tag customers based on their engagement and paid status when we do marketing, resulting in our most effective campaigns. That's where we saw a really, really nice conversion.”

Snigdha Sur, Founder & CEO, The Juggernaut

“We have absolutely seen that be successful for us and affect our bottom line, resulting in more people coming and actually adding Peace of Mind to their trip.”

Switching to Mailchimp is easy

We have plenty of resources to help you along the way, and for the first 30 days, every Mailchimp paid Marketing plan includes personalized onboarding to help you get set up and get going more quickly.*