To compete in today’s market, it’s important to create a seamless customer experience. In order to do so, you’ll need tools that help you reach your customers with personalized, relevant content across all of your different marketing channels. According to some marketing research:
- 91% of consumers prefer to buy from brands that personalize
- 55% of companies that personalize see better visitor engagement and 51% see increased conversion rates
- 74% of customers feel frustrated when a company’s landing page content isn’t personalized
- 85% of shoppers reported buying something based on personalized home page recommendations
Mailchimp and Klaviyo both offer powerful e-commerce marketing tools to support businesses, but there are differences between the platforms. Klaviyo’s services are primarily focused around email marketing, email automations, analytics, and text messaging. Mailchimp, on the other hand, is an all-in-one Marketing Platform that gives you all the tools you need to deliver the kind of personalized, multichannel experience that customers have come to expect. Mailchimp gives you access to more marketing channels than Klaviyo and over two times as many integrations (250+ vs. 102+), so you can easily connect to the other apps and web services that you use every day. (See the chart in this article for more details).
That means, with Mailchimp, you’ll have more control over your marketing strategy and more of the tools you need to help you achieve your goals.