Why choose Mailchimp over Klaviyo?
It’s simple: Mailchimp has the marketing power you need. We have 11M+ users and send half a billion emails on average every day. We turn data into personalized recommendations to help enhance your marketing effectiveness. Turn your insights into action.
Mailchimp is the #1 AI‑powered email marketing and automation platform*, now with SMS.*
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More value as you scale your business
Mailchimp allows you to grow your audience with omnichannel marketing without breaking the bank
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Optimal deliverability rates, both for email and SMS
We've got an average email deliverability rate of >99%, and an average SMS deliverability rate of >93%.* You can trust that your campaigns will reach customers’ inboxes.
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Personalized onboarding and 24/7 support*
Standard and Premium plans enjoy personalized onboarding within your first 90 days of service. And, our multilingual support team is available to help around the clock via chat or email.
Robust, easy-to-use tools, all in one place
Keep your customers engaged and your business right where you want it—ahead of the competition. Start with our Standard plan and get generative AI features,* personalized onboarding, and 300+ app integrations. If you’re looking for even more advanced features and services, our Premium marketing plan provides additional tools without breaking the bank.
Powerful automations
Easily connect with your audience to customize paths to purchase. Marketers generate up to 7x more orders with Customer Journey Builder automations when compared to bulk emails sent through Mailchimp.*
Customer Journey Builder
Craft integrated email and SMS journeys through this singular platform, and leverage real-time customer data to trigger personalized messaging simultaneously across channels.
100+ Pre-built automations
Start the conversation and reach customers at key moments.
Predictive Segmentation
Marketers see 141% more revenue on an average with AI-built predicted segments.*
Stay relevant with precise audience segmentation that can be applied to multiple marketing channels, like websites and landing pages—both of which Klaviyo doesn't offer.
Transactional emails
Connect your store and start sending personalized updates. No need to contact customer service or wait to be verified like you would with Klaviyo.
Marketers see 141% more revenue on an average with AI-built predicted segments.*
Optimize with AI-powered content tools*
Mailchimp generated 8M+ data-backed recommendations through its AI-powered features in 2022 alone.* By harnessing our advanced AI tools, you can effortlessly inspire your customers to take action.
In-line content creation
Let AI create the first draft of your promotions to help drive more customers to your store.
AI-generated automations at scale
Welcome new contacts, recover abandoned carts, and win back lost customers with AI-generated automations and fully-built emails you only need to review and publish.
Proven analytics
Dive deeper into your campaign metrics to better understand your presence and reach.
Marketing dashboard and audience analytics
Know what to do next in your marketing by tracking trends and outliers across both email and SMS campaigns and ecommerce performance. Get valuable insights about your audience so you know how your customers are resonating with your campaigns.
Custom reports
Build customizable reports and visualizations to gain more detailed insights on the metrics that matter the most to you.
300+ seamless integrations
Work smarter by sharing information between Mailchimp and your business’s other online accounts.
Easily connect with hundreds of the apps and services you use every day, including Square, Salesforce, Shopify, WooCommerce, BigCommerce and QuickBooks Online.
Top-notch, multilingual support
Explore our collection of resources and help articles, take advantage of our smart support bot, Mailchimp Assistant, or connect with one of our highly-trained experts via live chat and email when you need it.**
Tutorials in 5 languages
Unlike Klaviyo, our help docs are available in 5 different languages: English, Spanish, French, Portuguese, and German. And, our support resources are available in-app to help you without interrupting your workflow.
Help around the clock
We offer plans with 24/7 email and chat support (available in English, Spanish, Portuguese, and French), so you can get the answers you need and get right back to work.
Marketers trust Mailchimp
We’re committed to helping your business reach new heights, and that means always improving our platform and its capabilities. Here’s what they’re saying about their experience.
“We rely on Mailchimp's API to tag customers based on their engagement and paid status when we do marketing, resulting in our most effective campaigns. That's where we saw a really, really nice conversion.”
Snigdha Sur, Founder & CEO, The Juggernaut
“We have absolutely seen that be successful for us and affect our bottom line, resulting in more people coming and actually adding Peace of Mind to their trip.”
See why 11M+ users chose Mailchimp
Our users leverage data-driven tools to help them learn what works, improve future campaigns, and turn insights into action.
Switching to Mailchimp is easy
We have plenty of resources to help you along the way, and for the first 90 days, every Mailchimp paid Marketing plan includes personalized onboarding to help you get set up and get going more quickly.*
*Disclaimers:
- #1 AI-powered email marketing platform: Based on December 2023 publicly available data on number of customers of competitors that also advertise using AI to enhance their email marketing and automation products and services.
- SMS Marketing: SMS is available as an add-on to US paid plans only and SMS credits are added to your account after purchase. Application and agreement to terms is required before purchasing credits. Credits are issued monthly and unused credits expire and do not roll over. MMS only available in Standard and Premium plans. Pricing varies. See terms for details.
- Mailchimp SMS average deliverability rate: Limited user base due to launch of SMS Marketing in March 2023 and is based on US SMS messages sent by US users from 3/31/23 to 9/28/23. Deliverability measured by percentage of SMS messages successfully delivered to intended recipients.
- Support: Email and live chat support available with paid Marketing plans. Email support available for the first 30 days with the Free Marketing plan.
- Onboarding services: Onboarding services differ per plan and are available for new or upgraded users with a Standard or Premium plan for the first 90 days after account creation or upgrade. Onboarding services are currently offered in English, Spanish and Portuguese for Premium plans, and in English for Standard plans.
- Up to 7x more orders: Up to 7x more orders generated through users' connected stores versus when they used bulk emails for Jan 1 2022 - Jul 1 2023 period. Features and functionality of CJB varies by plan.
- 141% more revenue: 141% more revenue for users' connected stores using predictive segmented emails versus non-predictive segmented emails for Jan 1 2022 - Jul 1 2023 period. Standard and Premium plans only.
- Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represent no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.
- 8 Million+ data-backed recommendations: Based on 2022 data for the following products: Product recommendations, Send Time Optimization, A/B testing, CLV segmentation, Likelihood to Purchase Segmentation, and PBJ.
- Availability of features and functionality varies by plan type. For details, please view Mailchimp's various plans and pricing.
- Comparisons based on features and prices listed on Klaviyo.com as of 1/2/24