Comparing Mailchimp and Klaviyo
More value as you scale your business
Mailchimp allows you to grow your audience and send more emails without breaking the bank.
> 99% average email deliverability rates
You can trust that your emails will reach customers' inboxes.
Personalized onboarding and 24/7 support*
Paid plans enjoy personalized onboarding within your first 30 days of service. And, our multilingual support team is available to help around the clock via chat or email.
All the tools, all in one place
Keep your customers engaged and your business right where you want it—ahead of the competition. Start with our Standard plan and get capabilities including pre-built customer journeys, Creative Assistant, Surveys and 300+ app integrations at a lower price than Klaviyo. If you’re looking for even more advanced features and services, our Premium marketing plan provides additional tools without breaking the bank.
Customer Journey Builder
Create customized experiences based on audience behavior—and your business goals.
Connect your store and start sending personalized updates. No need to contact customer service or wait to be verified like you would with Klaviyo.
Mailchimp users see up to 88% more revenue from their connected stores when they use predicted segments with their emails than when they didn't.
Stay relevant with precise audience segmentation that can be applied to multiple marketing channels, like websites and landing pages—both of which Klaviyo doesn't offer.
AI-powered content tools
Predict the quality of email campaigns and get personalized, data-driven suggestions to improve the copy, layout, and imagery of your email.
Increase the visibility of your campaigns with unique, eye-catching, on-brand designs, generated by our AI-powered design tools.
Marketing CRM tools
Stay informed about your customers’ behaviors and trends so you can adjust your strategy at a moment’s notice.
Get valuable insights about your audience—and then act on them—directly from your dashboard.
Work smarter by sharing information between Mailchimp and your business’s other online accounts.
Easily connect with hundreds of the apps and services you use every day, including Square, Salesforce, Shopify, WooCommerce, BigCommerce and QuickBooks Online.
Top-notch, multilingual support
Tutorials in 5 languages
Unlike Klaviyo, our help docs are available in 5 different languages: English, Spanish, French, Portuguese, and German. And, our support resources are available in-app to help you without interrupting your workflow.
Help around the clock
We offer plans with 24/7 email and chat support (available in English, Spanish, Portuguese, and French), so you can get the answers you need and get right back to work.
Marketers trust Mailchimp
“We rely on Mailchimp's API to tag customers based on their engagement and paid status when we do marketing, resulting in our most effective campaigns. That's where we saw a really, really nice conversion.”
Snigdha Sur, Founder & CEO, The Juggernaut
“We have absolutely seen that be successful for us and affect our bottom line, resulting in more people coming and actually adding Peace of Mind to their trip.”
- Email and live chat support available with paid Marketing plans. Email support available for the first 30 days with the Free Marketing plan.
- Availability of features and functionality varies by plan type. For details, please view Mailchimp's various plans and pricing.
- Onboarding services differ per plan and are available for new or upgraded users with a paid plan for the first 30 days after account creation or upgrade. Onboarding services are currently offered in English, Spanish and Portuguese for Premium plans, and in English for Standard & Essentials plans.
- Comparisons based on features and prices listed on Klaviyo.com as of 6/15/23