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Why choose Mailchimp over Klaviyo?

It’s simple: Mailchimp has the marketing power you need. We have 11M+ users and send half a billion emails on average every day. We turn data into personalized recommendations to help enhance your marketing effectiveness. Turn your insights into action.

Mailchimp is the #1 AI‑powered email marketing and automation platform*, now with SMS.*

  • More value as you scale your business

    Mailchimp allows you to grow your audience with omnichannel marketing without breaking the bank

  • Optimal deliverability rates, both for email and SMS

    We've got an average email deliverability rate of >99%, and an average SMS deliverability rate of >93%.* You can trust that your campaigns will reach customers’ inboxes.

  • Personalized onboarding and 24/7 support*

    Standard and Premium plans enjoy personalized onboarding within your first 90 days of service. And, our multilingual support team is available to help around the clock via chat or email.

Robust, easy-to-use tools, all in one place

Keep your customers engaged and your business right where you want it—ahead of the competition. Start with our Standard plan and get generative AI features,* personalized onboarding, and 300+ app integrations. If you’re looking for even more advanced features and services, our Premium marketing plan provides additional tools without breaking the bank.

Powerful automations

Easily connect with your audience to customize paths to purchase. Marketers generate up to 7x more orders with Customer Journey Builder automations when compared to bulk emails sent through Mailchimp.*

Customer Journey Builder

Craft integrated email and SMS journeys through this singular platform, and leverage real-time customer data to trigger personalized messaging simultaneously across channels.

60+ Pre-built automations

Start the conversation and reach customers at key moments.

Predictive Segmentation

Marketers see 141% more revenue on an average with AI-built predicted segments.*

Stay relevant with precise audience segmentation that can be applied to multiple marketing channels, like websites and landing pages—both of which Klaviyo doesn't offer.

Square, Shopify, and Woocommerce logos with dotted lines flowing into a mobile email. An automated customer journey flow is next to it and slightly overtop

Transactional emails

Connect your store and start sending personalized updates. No need to contact customer service or wait to be verified like you would with Klaviyo.

Marketers see 141% more revenue on an average with AI-built predicted segments.* 

Optimize with AI-powered content tools*

Mailchimp generated 8M+ data-backed recommendations through its AI-powered features in 2022 alone.* By harnessing our advanced AI tools, you can effortlessly inspire your customers to take action.

In-line content creation

Let AI create the first draft of your promotions to help drive more customers to your store.

AI-generated automations at scale

Welcome new contacts, recover abandoned carts, and win back lost customers with AI-generated automations and fully-built emails you only need to review and publish.

Proven analytics

Dive deeper into your campaign metrics to better understand your presence and reach.

Marketing dashboard and audience analytics

Know what to do next in your marketing by tracking trends and outliers across both email and SMS campaigns and ecommerce performance. Get valuable insights about your audience so you know how your customers are resonating with your campaigns.

Custom reports

Build customizable reports and visualizations to gain more detailed insights on the metrics that matter the most to you.

300+ seamless integrations

Work smarter by sharing information between Mailchimp and your business’s other online accounts.

Easily connect with hundreds of the apps and services you use every day, including Square, Salesforce, Shopify, WooCommerce, BigCommerce and QuickBooks Online.

Top-notch, multilingual support

Explore our collection of resources and help articles, take advantage of our smart support bot, Mailchimp Assistant, or connect with one of our highly-trained experts via live chat and email when you need it.**

Tutorials in 5 languages

Unlike Klaviyo, our help docs are available in 5 different languages: English, Spanish, French, Portuguese, and German. And, our support resources are available in-app to help you without interrupting your workflow.

Help around the clock

We offer plans with 24/7 email and chat support (available in English, Spanish, Portuguese, and French), so you can get the answers you need and get right back to work.

Marketers trust Mailchimp

We’re committed to helping your business reach new heights, and that means always improving our platform and its capabilities. Here’s what they’re saying about their experience.

“We rely on Mailchimp's API to tag customers based on their engagement and paid status when we do marketing, resulting in our most effective campaigns. That's where we saw a really, really nice conversion.”

Snigdha Sur, Founder & CEO, The Juggernaut

“We have absolutely seen that be successful for us and affect our bottom line, resulting in more people coming and actually adding Peace of Mind to their trip.”

See why 11M+ users chose Mailchimp

Our users leverage data-driven tools to help them learn what works, improve future campaigns, and turn insights into action.

Source:, Inc

Switching to Mailchimp is easy

We have plenty of resources to help you along the way, and for the first 90 days, every Mailchimp paid Marketing plan includes personalized onboarding to help you get set up and get going more quickly.*