Compare Marketing plans
| PLAN |
Recommended Mailchimp Recommends PremiumScale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams. |
Recommended Mailchimp Recommends StandardData-driven automation and optimization tools for businesses that want to grow faster. |
Recommended Mailchimp Recommends EssentialsGreat for email-only senders who want around-the-clock support. |
Recommended Mailchimp Recommends FreeAll the multichannel tools you need to build your business and grow your audience. |
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| PRICING |
Starts at $350 per month for {contacts} contacts *Overages apply if contact or email send limit is exceeded. Learn more |
Starts at $20 per month for {contacts} contacts |
Starts at $13 per month for {contacts} contacts |
Starts at $0 per month for {contacts} contacts *Sending will be paused if contact or email send limit is exceeded. Learn more |
| Contacts & Tiering | ||||
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PLAN DETAILS
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Seats
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Unlimited
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5 seats
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3 seats
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1 seat
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User Roles
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Owner, Admin, Author, Manager, & Viewer
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Owner, Admin, Author, & Viewer
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Owner & Admin
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Owner
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PLAN LIMITS
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Maximum Contact Count
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Contact us for a custom plan
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Up to 100,000 contacts with our $800/mo tier
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Up to 50,000 contacts with our $385/mo tier
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Up to 500 contacts
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Maximum Monthly Email Sends
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Monthly email sends: 15X plan’s contact limit.
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Monthly email sends: 12x plan’s contact limit.
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Monthly email sends: 10x plan’s contact limit.
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Monthly email send limit is 1,000 sends (daily limit of 500).
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| Audience | ||||
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Marketing CRM
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Audiences
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Unlimited audiences
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5 audiences Included
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3 audiences Included
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1 audience included
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Advanced
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Advanced
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Basic
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Basic
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Included |
Included |
Included |
Included |
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Included |
Included |
Included |
Included |
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Included |
Included |
Included |
Included |
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Included |
Included |
Included |
Included |
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Audience Insights
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Included |
Included |
Included |
Included |
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Included |
Included |
Included |
Included |
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Included |
Included |
Not included |
Not included |
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Included |
Included |
Not included |
Not included |
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Included |
Included |
Not included |
Not included |
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Included |
Included |
Not included |
Not included |
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Campaign Engagement
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Included |
Included |
Included |
Included |
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Purchase Behavior
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Included |
Included |
Included |
Included |
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App Engagement
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18 months
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3 months
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1 month
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1 month
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Website Engagement
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Page Views
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Page Views
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Site Views
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Site Views
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| Design | ||||
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Included |
Included |
Included |
Included |
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Pre-built
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Pre-built
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Pre-built
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Basic
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Included |
Included |
Not included |
Not included |
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Included |
Included |
Included |
Not included |
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Publish Designs from Mailchimp
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Included |
Included |
Included |
Included |
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Download Designs
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Included |
Included |
Not included |
Not included |
| Marketing Channels | ||||
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Included |
Included |
Included |
Included |
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Email Scheduling
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Included |
Included |
Included |
Not included |
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Included |
Included |
Included |
Included |
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Included |
Included |
Included |
Included |
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Social Post Scheduling
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Included |
Included |
Not included |
Not included |
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Included |
Included |
Not included |
Not included |
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Included |
Included |
Included |
Included |
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Included |
Included |
Included |
Included |
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Included |
Included |
Not included |
Not included |
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Included |
Included |
Not included |
Not included |
| Automations | ||||
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Multi-step
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Multi-step
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Single-step
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Single-step
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Customer Journeys
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Included |
Included |
Included |
Free preview
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Multiple Starting Points
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Included |
Included |
Not included |
Not included |
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Branching Points
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Included |
Included |
Not included |
Not included |
| SMS & MMS Marketing Add-on | ||||
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Included |
Included |
Included |
Not included |
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Included |
Included |
Not included |
Not included |
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Included |
Included |
Included |
Not included |
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Included |
Included with 5000+ Credits
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Included with 5000+ Credits
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Not included |
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Included |
Included |
Not included |
Not included |
| Insights & Optimization | ||||
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Reporting
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Included |
Included |
Included |
Included |
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Included |
Included |
Not included |
Not included |
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Included |
Included |
Not included |
Not included |
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Testing
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Included |
Included |
Included |
Not included |
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Included |
Included |
Not included |
Not included |
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Campaign Insights
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Included |
Included |
Included |
Included |
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Next Best Action
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Included |
Included |
Included |
Included |
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Included |
Included |
Included |
Included |
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Included |
Included |
Not included |
Not included |
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Included |
Included |
Not included |
Not included |
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Included |
Included |
Not included |
Not included |
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Included |
Included |
Not included |
Not included |
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Integrations
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Included |
Included |
Included |
Included |
| Support | ||||
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Included |
Included |
Included |
Included |
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Included |
Included |
Included |
First 30 days
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Included |
Included |
Included |
Not included |
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4 Sessions
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1 Session
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Not included |
Not included |
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Included |
Not included |
Not included |
Not included |
| Available Add-ons | ||||
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Prices vary
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Prices vary
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Demo only
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Demo only
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| Plus Free Website Features | ||||
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Build and Publish a Website
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Included |
Included |
Included |
Included |
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Unlimited Pages
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Included |
Included |
Included |
Included |
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Unlimited Bandwidth
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Included |
Included |
Included |
Included |
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Included |
Included |
Included |
Included |
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SSL Certificate
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Included |
Included |
Included |
Included |
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Site Visit Analytics
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Included |
Included |
Included |
Included |
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Free Mailchimp Domain
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Included |
Included |
Included |
Included |
*Disclaimers
- Mailchimp is the #1 email marketing and automation brand based on competitor brands' publicly available data on worldwide numbers of customers in 2021 / 2022.
- Availability of features and functionality varies by plan type. For details, view plans and pricing.
- SMS is available as an add-on to US paid plans only and SMS credits are added to your account after purchase. Application and agreement to terms is required before purchasing credits. Credits are issued monthly and unused credits expire and do not roll over. Pricing varies. MMS is available on Premium and Standard plans only. Availability of features and functionality varies by plan type. For details, please view Mailchimp's various plans and pricing. See terms for details.
- Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.
- Onboarding services differ per plan and are available for new or upgraded users with a paid plan for the first 90 days after account creation or upgrade. Onboarding services are currently offered in English, Spanish and Portuguese for Premium plans, and in English for Standard plans.
- All calls with the Mailchimp support team are currently only available in English.
- Up to 7x more orders through users' connected stores versus when they used bulk emails for Jan 1 2022–Jul 1 2023 period. Features and functionality of CJB varies by plan.
- 141% more revenue for users' connected stores using predictive segmented emails versus non-predictive segmented emails for Jan 1 2022–Jul 1 2023 period. Standard and Premium plans only.