Timewarp is a paid account feature that delivers an email campaign to your audience based on the recipient's time zone, instead of the time zone in your account settings. For example, If you send an email from New York and schedule delivery for 9am, your west coast subscribers would normally get the email at 6am. With Timewarp, they’ll receive it at 9am in their time zone.
In this article, you'll learn how Timewarp works, how to send an email campaign with Timewarp, and how we determine subscriber location.
Before you start
- Timewarp is included with the Standard plan or higher.
- This feature is available for regular and plain-text email campaigns. Premium plan users can use Timewarp with classic automations.
- If your account doesn't have enough subscribers with location data, Timewarp won't be available.
- If a Timewarp campaign is set to auto-post to Facebook or Twitter, we'll post the email campaign at the same time the first batch of Timewarp emails are sent.
- Don't forget that time zones can vary within lines of longitude and aren't straight. To better understand how time zones are laid out, take a look at timeanddate.com.
How Timewarp works
Behind the scenes, Timewarp uses Universal Coordinated Time (UTC). When you send a Timewarp email campaign, we start to send when the first time zone in the world, UTC +14, reaches your scheduled time. Each hour, we batch campaigns by time zone and send to subscribers in each area, moving west around the world.
Since some time zones are ahead of yours, you'll need to plan Timewarp campaigns at least 24 hours in advance.
Let’s say you’re about to send your email campaign from New York City, Eastern Standard Time (UTC -5), and you want your subscribers to receive your campaign at 10am Tuesday. At 10am EST Tuesday, it's already 8:30pm in Mumbai, and 4am Wednesday in New Zealand. To ensure that no zones miss their scheduled time, set up your Timewarp email campaigns at least 24 hours before you want it to go out in your time zone.
How we determine subscriber location
A subscriber's IP address can determine their geographical location. We use geolocation to collect IP addresses from Mailchimp-hosted signup forms, email campaign opens, and clicks. As a subscriber continues to interact with your campaigns, the location or IP address may change. If a subscriber didn't use a hosted signup form or hasn't opened a few email campaigns yet, we won't have location data for them.
Subscribers without location data receive Timewarp campaigns in your account's default time zone batch. If your account doesn't have enough subscribers with location data, Timewarp won't be available.
Send an email campaign with Timewarp
To send an email campaign with Timewarp, follow these steps.
- In the campaign builder, click Schedule.
- In the Schedule Your Campaign pop-up modal, click the Delivery date calendar picker to choose the day you want to send your campaign.
- Click the Send with Timewarp radio button.
- Use the drop-down menus to choose the time you want your subscribers to receive the campaign. The selected date and time must be at least 24 hours from your current time.
- Click Schedule Campaign.
View or edit your default time zone
To view or edit your time zone, follow these steps.
Click your profile icon and choose Account.
Click the Settings drop-down menu, and choose Details.
- Use the Time zone drop-down menu to select the correct location.
- Click Save to apply the changes to your account.