Replicate a Campaign

Use the replicate option to create a copy of a campaign in your account. When you replicate a campaign, we duplicate both its content and its settings.

In this article, you'll learn how to replicate different types of campaigns.

Before you start

Here are some things to know before you begin this process.

• In most cases, it's better to reuse an email campaign layout instead of replicating an entire campaign. Replication is best saved for when you want to resend a campaign to people who didn't open it the first time.
• Don't use Social Cards with replicated campaigns, as they may display content from the original campaign.
• We strongly recommend that you replicate only the original version of a campaign. If you make a copy of a replica, some content and settings may not carry over as well.
• It's not possible to change the campaign type of a replicated campaign. For example, you can't replicate a Regular campaign and turn it into an RSS campaign. To change the campaign type, save the existing campaign as a template, then create the type of campaign you want. On the Template step, choose the template you saved.

Replicate a regular, plain-text, A/B, or multivariate email campaign

To replicate a regular, plain-text, A/B, or multivariate email campaign, follow these steps.

1. Click Campaigns.
   
2. Click All campaigns.
   
3. Click the drop-down menu for the campaign you want to copy and choose Replicate.
   

The replicated copy opens to the builder. Review the settings and content to make any necessary changes before you send to your contacts.

All replicated versions are stored on the Campaigns page and display the name of the original campaign, followed by (copy ##). You can edit the campaign name in the builder.

Replicate a classic automation

When you replicate a classic automation, it will copy the settings and emails.

To replicate an automated workflow, follow these steps

1. Click Campaigns.
   
2. Click All campaigns.
   
3. Click the drop-down menu next to the automated workflow you want to copy, and choose Replicate.
   
4. In the Replicate Automation pop-up modal, select an audience from the drop-down menu.
   
   When you replicate a workflow that requires certain data, like e-commerce or audience fields, we’ll only show audiences that meet those requirements.
5. Click Next.
   

Continue through the automation builder and make any changes you'd like before you start your workflow.

Replicate a social post

Replicated social posts copy your pages, profiles, and content from the original social post. Social posts that were automatically published with email campaigns can’t be replicated.

To replicate a social post, follow these steps.

1. Click Campaigns.
   
2. Click All campaigns.
   
3. Click the drop-down menu next to the social post you want to copy, and choose Replicate.
   

When you replicate a social post, the copy opens to the social post builder. Review your pages, profiles, and content to make any necessary changes before you publish.

Replicate a postcard

Replicated postcards copy the audience and content from the original postcard, including promo codes. Abandoned cart postcards can’t be replicated.

To replicate one-time send and recurring postcards, follow these steps.

1. Click Campaigns.
   
2. Click All campaigns.
   
3. Click the drop-down menu next to the postcard you want to copy, and choose Replicate.
   

When you replicate a postcard, the copy opens to the postcard builder. Review your audience and content to make any necessary changes before you send your postcard.

Replicate a landing page

Replicated pages have the same content, page title, URL, and associated store or audience as the original campaign.

To replicate a landing page, follow these steps.

1. Click Campaigns.
   
2. Click All campaigns.
   
3. Click the drop-down menu for the landing page you want to copy, and choose Replicate.
   

In the landing page builder, make any changes you'd like before you publish.

Replicate an ad

To replicate an ad, follow these steps.

1. Click Campaigns.
   
2. Click All campaigns.
   
3. Click the drop-down menu for the ad you want to copy, and choose Replicate.
   

The replicated copy opens to the ad builder. Review the settings and content to make any necessary changes before you run the ad.

Replicate an RSS campaign

When you create an RSS campaign to share blog posts with your subscribers, it's considered the parent campaign. Each resulting RSS email your subscribers receive is a child campaign.

You can view and replicate both parent and child RSS campaigns from the Campaigns page, but the process to replicate each is different. When you replicate a parent RSS campaign, you copy the RSS merge tags and sending settings for that campaign. When you replicate a child RSS campaign, you create a copy of the child campaign's content, from that particular date and time.

Replicate a parent campaign

To replicate a parent RSS campaign, follow these steps.

1. Click Campaigns.
   
2. Click All campaigns.
   
3. Click the drop-down menu for the RSS parent campaign you want to copy, and choose Replicate.
   

The replicated copy opens to the Recipients step of the RSS campaign builder. Move through the steps to review or make changes before you send to your subscribers.

Replicate a child campaign

When you replicate a child campaign, you'll produce an exact copy. The replicated copy will open in the regular email builder. If you attempt to change the template or access the Design step, your replicated content will be replaced with default template content. Move directly to the Confirm step to leave your content intact and send to your subscribers.

To replicate a child campaign, follow these steps.

1. Click Campaigns.
   
2. Click All campaigns.
   
3. Find the RSS parent of the child campaign you want to copy, and click Sent Campaigns.
   
4. Click the drop-down menu of the child campaign you want to copy, and choose Replicate.
   

The replicated copy will open in the regular email builder.