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Replicate a Campaign

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Use the Replicate option to create a copy of any campaign in your account. When you replicate a campaign, you create an exact duplicate of the original.

In this article, you'll learn how to replicate different types of campaigns.

Before You Start

Here are some things to know before you begin this process.

  • When you replicate a campaign, some advanced campaign specifications, like the options to share the campaign on social media, don't carry over and must be reapplied.

Replicate a Regular, Plain-Text, A/B, or Multivariate Email Campaign

To replicate a regular, plain-text, A/B, or Multivariate email campaign, follow these steps.

  1. Navigate to the Campaigns page.
  2. Click the drop-down menu for the campaign you want to copy and select Replicate.

The replicated copy opens to the Campaign Builder. Review the settings and content to make any necessary changes before you send to your subscribers.

All replicated versions are stored in the Campaigns page and display the name of the original campaign, followed by (copy ##). You can edit the campaign name in the Campaign Builder.
example of how replicated campaign will appear on the campaigns page

Note

Legacy A/B Split campaigns will be replicated as A/B Testing campaigns, which perform a little differently. Content merge tags no longer work, because Content is a testable variable in A/B Testing Campaigns.

To rebuild your legacy A/B Split campaign to test content, remove the merge tags, and choose Content as your variable on the Variable step of the Campaign Builder. We'll walk you through the rest.

Note

  • If you navigate through a replicated child campaign, the RSS Campaign Builder will require you to select a template before moving on to the Design step. This overrides your replicated campaign content and replaces it with the default template content. Instead, move directly to the Confirm step to send to your subscribers and leave your content intact.
  • It is not possible to change the campaign type of a replicated campaign. For example, you can't replicate a Regular campaign and turn it into an RSS campaign. To change the campaign type, save the existing campaign as a template, then create the type of campaign you want. On the Template step of the Campaign Builder, choose the template you saved.

Replicate an Automation

When you replicate an automation, it will copy the settings and emails. However, if you enabled Salesforce or Capsule tracking options on the Setup step, you'll need to select those again in your replicated automation.

To replicate an automation, follow these steps.

  1. Navigate to the Campaigns page.
  2. Click the drop-down menu next to the automation you want to work with, and choose Replicate.
    Image of drop-down menu with cursor over replicate option
  3. In the Replicate Automation pop-up modal, select a list from the drop-down menu.
    Image of pop-up modal with drop-down menu of available lists
    When you replicate an automation that requires certain e-commerce, list field, or other data, Mailchimp will only show lists that meet the requirements for the automation.
  4. Click Next.
    Image of next button with cursor
  5. Continue through the Automation Builder and make any changes you'd like before you start your workflow.

Replicate a Landing Page

Replicated pages have the same content, page title, URL, and associated store or list as the original campaign.

To replicate a landing page, follow these steps.

  1. Navigate to the Campaigns page.
  2. Click the drop-down menu for the landing page you want to work with, and choose Replicate.
    Drop-down menu with replicate option
  3. In the Landing Page Builder, make any changes you'd like before you publish.

Replicate an Ad

To replicate an ad, follow these steps.

  1. Navigate to the Campaigns page.
  2. Click the drop-down menu for the ad you want to copy, and choose Replicate.

The replicated copy opens to the Ad Builder. Review the settings and content to make any necessary changes before you run the ad.

Replicate an RSS Campaign

When you create an RSS campaign to share blog posts with your subscribers, it's considered the parent campaign. Each resulting RSS email your subscribers receive is a child campaign.

You can view and replicate both parent and child RSS campaigns from the Campaigns page, but the process to replicate each is different. When you replicate a parent RSS campaign, you copy the RSS merge tags and sending settings for that campaign. When you replicate a child RSS campaign, you create a copy of the child campaign's content, from that particular date and time.

To replicate parent or child RSS Campaigns, follow these steps.

Replicate a Parent Campaign

To replicate a parent RSS campaign, follow these steps.

  1. Navigate to the Campaigns page.
  2. Click the drop-down menu for the RSS parent campaign you want to copy, and choose Replicate.

The replicated copy opens to the Recipients step of the RSS Campaign Builder. Move through the steps to review or make changes before you send to your subscribers.

Replicate a Child Campaign

When you replicate a child campaign, you'll produce an exact copy. If you attempt to change the template or access the Design step, your replicated content will be replaced with default template content.

To replicate a child campaign, follow these steps.

  1. Navigate to the Campaigns page.
  2. Find the RSS parent of the child campaign you want to replicate, and click Sent Campaigns.
    click sent campaigns
  3. Click the drop-down menu of the child campaign you want to replicate, and choose Replicate.

The replicated copy opens to the Recipients step of the RSS Campaign Builder. Click the Setup step to edit the settings of your campaign, and then click Confirm to navigate to the Confirm step of the Campaign Builder and send to your subscribers.

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