Resend an Unopened Campaign

If you have subscribed contacts who didn't open an email campaign that contained important information for them, you may want to send it again. Sending the same email campaign can sometimes cause unsubscribes. If you only do it once, and within a day of the original send time, it may help boost audience engagement.

In this article, you'll learn how to re-send an email campaign to people who didn't open it.

Before you start

Here are some things to know before you begin this process.

• Your chances of unsubscribes and complaints will increase if you resend an email campaign two or more days after original delivery time.
• Check out the Mailchimp blog to view the latest research on resending campaigns.
• This article tells you how to resend unopened regular, plain-text, A/B testing, or multivariate email campaigns from Mailchimp on a web browser.
• You can also resend unopened regular email campaigns from the mobile app in a few taps. To learn more, read our article: Resend to Non-Openers with the Mobile App.

Resend an unopened email campaign

To resend your email campaign to people who didn't open it, you'll replicate the original email campaign and send it to a segment of unresponsive subscribers.

Replicate your email campaign

To replicate an email campaign, follow these steps.

1. Click Campaigns, then click All campaigns.
2. Click the drop-down menu for the email campaign you want to resend, and choose Replicate.
3. Click the drop-down menu for the campaign you want to resend, and choose Replicate.
   

The replicated copy will load the campaign checklist in the Campaign Builder.

Target unresponsive subscribers

To target unresponsive contacts, follow these steps.

1. In the To section of the Campaign Builder, click Edit Recipients.
2. Click the Recipients drop-down menu and select New segment.
3. Click Add filter.
4. For the first condition, select Email interaction. Choose was sent as the operator, then use the Choose… drop-down menu to select an email campaign.
5. Click And to find all of the contacts that match the first condition and the second condition you’re about to select.
   
6. For the second condition, select Email interaction again. Click did not open, then use the Choose… drop-down menu to select an email campaign.
7. Click Review Segment.
8. Click Apply Segment.
9. Click Save, then send or schedule your email campaign.

All set! Now you've resent your campaign to subscribed contacts who didn't open it the first time it was sent.

Next steps

Be sure to monitor your Reports page to see how your email campaign resend affected engagement.

About Email Campaign Reports

Consider planning a re-engagement campaign to win back long-term inactive subscribers.

Identify Inactive Subscribers
Re-Engage Inactive Subscribers