Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. Our approach to marketing focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis. We're here to help you become an expert marketer. Ready to get started?
In this article, you'll learn how to start using Mailchimp to create awesome campaigns, and we'll provide some helpful resources to use as you work.
Things to know
Before you jump into the tasks ahead, here are a few helpful things to know.
- We offer a number of online resources to provide help and insights about our tools and features. Check out our searchable guides and tutorials if you want to learn how something works, or if you run into any trouble.
- As part of Mailchimp’s onboarding services, new users with a paid Marketing plan are eligible for advanced assistance via a 1:1 consultation with an onboarding specialist. To learn more about the onboarding service included with your pricing plan, check out About Assisted Onboarding with Mailchimp.
Here's an overview of the tasks we'll cover in this article.
- Set up your account
- Set up your audience
- Customize your signup form
- Create a campaign
- View your campaign reports
- Review next steps
Set up your account
When you sign up for a Mailchimp account, you'll enter your name and email address, and we'll send you an activation email. When you receive the activation email, click the link to activate your account.
The next time you log in to our website, we'll walk you through the rest of the setup steps. You'll input profile details, such as your website and physical address, and connect your social media accounts. If you sell products online, you'll have the option to connect your store to Mailchimp.
To learn more about account creation, read the article Create an Account.
Set up your audience
The foundation of great marketing is a clean, up-to-date record of your contacts, also known as your audience. When you create a Mailchimp account, we'll use your setup details to automatically generate your audience for you. You can edit the default information for your audience if you need to, or immediately start adding contacts.
Mailchimp was designed so you should only need 1 audience. We have a number of helpful audience management tools so you can organize and separate contacts. If you do decide to create another audience, keep in mind that data isn't shared across audiences, and contacts who are in more than one audience will count separately toward your subscriber limit.
Customize your signup form
If you don't have any contacts yet, don't worry! We'll automatically generate a signup form for your audience, which you can post on your website or Facebook page, so you can start collecting contacts right away. Plus, we give you lots of options to customize the design of your signup form, so it'll fit your brand.
To customize your signup form, follow these steps.
- Click Audience, then click Audience dashboard.
- If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with.
- Select Form builder.
- Click the Forms and response emails drop-down, then choose which form you want to edit.
- Click the Design it tab.
- Click through the Page, Body, Forms, or Referral tabs to review the customization options. Use the fields and drop-down menus to make any changes you want to the styles, colors, and fields. We'll save your changes automatically.
- When you're done, click Save & Close.
For in-depth instructions, check out How the Form Builder Works.
Create a regular email campaign
Next, you'll craft your first campaign. A campaign is a message that you share through email, ads, or other channels. In Mailchimp, most users start with a regular email campaign.
To get started on a regular email campaign, follow these steps.
- Click the Create icon.
- Click Email, then click Regular.
- Enter a campaign name, then click Begin.
For detailed instructions on how to continue, check out Create a Regular Email Campaign.
Designing a campaign in Mailchimp can be fun, but also complex, because we offer a lot of customization options. Take some time to get used to the controls and always plan your campaigns before you start designing them. You'll be an expert before you know it.
View your campaign reports
You've clicked Send, but it's not over yet! A key component of successful marketing is tracking audience engagement, so you can provide more of what your contacts want and less of what they don't.
The next time you login to Mailchimp after sending an email campaign, you'll see how many contacts opened, clicked, or unsubscribed from your recent campaigns, right on your Dashboard. Click Reports for more detailed information, and to download, share, or print your campaign reports.
Mailchimp's open- and click-tracking data tells you how many people looked at your campaign, which links they clicked, and other information, like their geolocation. Integrate your Google Analytics account with Mailchimp for more in-depth reporting.
After you've become familiar with the basics, look into how our different features can take marketing to the next level.
Automated campaigns, also known as drip campaigns or autoresponders, send targeted emails or other messages when triggered by a specific event, date, or subscriber activity. Mailchimp's automation tools can help busy marketers send consistent communication to nurture contact engagement.
You can buy ads through Mailchimp, with no additional fees from us. Take advantage of Google's huge audience to reach your best customers, similar people, and people who like your products but don't subscribe to your email.
Create Google Remarketing Ads
Create beautiful landing pages to grow your audience or promote products, then share those pages around the web to drive traffic to them. Landing pages are great for achieving specific, short-term marketing goals.
A printed postcard campaign helps you stand out from the crowd, and gives people something tangible to remember you by. Postcards reinforce the messages you’ve sent through emails, ads, and elsewhere, which makes them a smart addition to your multichannel marketing strategy.
Mailchimp for iOS or Android Mailchimp for iOS or Android is a free mobile app that helps you manage your account on the go. Track subscriber and campaign activity, view campaign reports, and add new subscribers directly from your mobile device.
API 3.0 API stands for application programming interface. You can think of an API as a way for different applications to talk to one another. Advanced users who are familiar with custom coding can use the API to pass data from their application to Mailchimp for advanced customization and utility.