Your Mailchimp account contains data about your campaigns, website, audience, and more. Mailchimp compiles this data into various reports that provide powerful insights to help inform your next steps and marketing strategy. Use reports to help you understand who your audience is, what’s working with your marketing, and where your revenue comes from.
In this article, you’ll learn about reports and how to find them in your account.
A campaign is any distributed content that's created and measured in Mailchimp, including regular emails, automations, landing pages, and ads. All campaign reports can be found in the Campaign Reports section of your account.
Email campaign reports
Email campaign reports contain a summary of the campaign’s performance, including who received the campaign, when they opened it, what links they clicked, and how many successful deliveries were made. You can click through the report to view more detailed stats and to discover deeper insights about your campaign’s performance.
If you have a Premium or Mailchimp Pro Marketing plan, you also have access to Comparative Reports. Use this advanced reporting tool to compare stats from multiple email campaigns. Add filter conditions and compare subscriber engagement over time.
Classic automation reports
Classic automation reports are similar to email campaign reports, except they show complete automation statistics as well as individual statistics for each email within the automation.
Landing page reports
Landing page reports help you measure how your pages perform with metrics like views, clicks, signups, and revenue.
Ad reports help you measure engagement and audience response for your ad including views, clicks, and return on investment (ROI).
Postcard reports help you track your postcards from order to delivery. If the postcard contains a promo code, the report will track revenue generated from the campaign.
Social post reports
Social post reports contain information about how your posts perform including reach, impressions, likes, and shares.
Survey reports contain information about who responds to your survey as well as details about individual responses.
Customer Journey reports
Customer Journey data and reports are found throughout the Customer Journey map. You can track your contacts’ progress through the journey, see stats for each journey point, and view individual email reports.
Website reports help you monitor traffic and learn how visitors interact with your site. Use the report to view metrics like pageviews, signups, and the conversion rate for email marketing subscriptions.
Use the audience dashboard and stats overview pages to view information such as recent growth, predicted demographics, campaign engagement, and contact location.
If you have an e-commerce store connected to your Mailchimp account, you can find data about revenue in various reports.
- Email campaign, automation, and landing page reports
These reports contain information about revenue generated from the campaign.
- Postcard reports
If your postcard includes a promo code, the report will include information about revenue generated from the promotion.
- Ad reports
Reports generated from Facebook and Instagram Ads and Google Remarketing Ads include information about return on investment (ROI), first time customers, total revenue, and more.
- Audience dashboard
View predictive insights about your contacts to estimate their Customer Lifetime Value and Purchase Likelihood on your audience dashboard.
- Website dashboard
View orders, total revenue, average order value, and purchase conversion rate in the Business Highlights section of your website dashboard.
When you integrate Mailchimp with other tools and apps, your data collection can expand. Some integrations include reports that work alongside your Mailchimp data. These reports might be viewed within Mailchimp or within the integrated tool. Check individual integration descriptions for more information about the available data and reports.
Here are some common integrations to get you started.