Enable tracking on customer journeys to collect and analyze data on clicks, opens, social activity, purchases, and more. Customer journey reports display data from the beginning of each journey to the present day. This data can help you identify patterns in contact engagement. Applying these insights can help you improve and target your campaign content.
In this article, you’ll learn how customer journey reports work and what information is included.
Things to know
Here are some things to know before you begin this process.
View a customer journey report
To view the analytics for a series of journey points, follow these steps.
- Click Automations, then click All journeys.
- Click View Report next to any active or paused customer journeys.
About customer journey metrics
You’ll see summary report data in the Performance section and a list of campaigns in the Emails section.
The Performance section gives you an overview of campaign statistics.
To customize the Performance section, click on the Edit icon to choose the displayed metrics.
You can choose any of these metrics:
- Emails sent
The number of emails that were sent.
- Open rate
The percentage of total recipients (successful deliveries) who opened the email campaign.
- Click rate
The percentage of delivered emails that registered at least one click.
- Unsubscribe rate
The percentage of recipients who opened the email campaign and unsubscribed.
The number of recipients who opened the email campaign.
- Total opens
The number of times an email was opened.
The number of recipients who clicked any tracked link.
The number of recipients who unsubscribed from an email campaign.
- Clicks per unique opens
The percentage of recipients who opened the email campaign and then clicked a link.
The dollar amount you've made on an order after it's placed, minus taxes and shipping fees.
The total number of orders placed, including any refunded or canceled orders.
- Average order revenue
The average dollar amount of revenue generated from each order, minus taxes and shipping fees.
- Total journeys started
The number of times the journey has been started by contacts, including multiple starts from the same contact.
- Total journeys completed
The number of times the journey has been completed by contacts, including multiple completions from the same contact.
- Unique journeys started
The number of unique contacts who started the journey.
- Unique journeys completed
The number of unique contacts who completed the journey.
If you have additional metrics, click View More to see the full list.
The Emails section lists all the campaigns from the beginning of the journey to today, as well as recipient count, open rate, and click rate. Click on a listing to see the report for that campaign. Click Export to download a report.