About Audience Analytics

Audience analytics tracks the growth and change in your contact counts over time. An audience of engaged contacts could mean more sales and a higher return on investment (ROI).

In this article, you’ll learn how Audience analytics works and what information is included on the page.

Things to know

Here are some things to know about Audience analytics.

• This feature is available for users with a Mailchimp Standard plan or higher. For more information on what features are included with each plan, check out our pricing page.
• You’ll need an audience with at least one contact to see report information.
• The report date range is based on your account’s local time zone.

View audience analytics

To view the analytics for a specific audience, follow these steps.

1. Click Analytics, then click Audience.
2. Click the Audience drop-down to select the audience for your report.
3. Click the Date range drop-down, then click the second Date range drop-down to choose a time frame.
   
   Use the calendar icons to choose a custom date range.
4. Click Apply.

About audience analytics

The Audience analytics page gives you important subscription and growth data about the contacts in your audience. Select an audience to see its total number of contacts, with a breakdown of that number into subscribed, non-subscribed, and unsubscribed contacts.

Select one of the date range options to see your average subscribed and non-subscribed contacts in the Contacts by status section, and to view your net subscriber growth in the What’s changed section.

Contacts by status

The Contacts by status section shows you the number of subscribed, unsubscribed, and non-subscribed contacts for the date range you selected. Non-subscribed contacts can’t receive your marketing emails, but they can receive your ads, postcards, and transactional emails. To learn more about how to use non-subscribed contacts, check out our About Non-Subscribed Contacts article. Subscribed, unsubscribed, and non-subscribed contacts count toward your monthly plan limit.

What's changed

In the What’s changed section you’ll see the percentage of change in your net and average net subscriber growth. The graph shows the net growth of subscribers, which is the number of subscribers minus the number of unsubscribes in the same time period.