If tracking is enabled in your email campaigns, we'll collect and analyze data on clicks, opens, social activity, purchases, and other interactions after you send your campaign. The Email analytics feature displays data from all campaigns sent in a selected time span. Viewing multiple campaigns at once can help you identify patterns in subscriber engagement, and help you improve and target your campaign content.
In this article, you’ll learn how Email analytics works and what information is included on the page.
Things to know
- This feature is included with any Mailchimp Standard plan or higher. To change your plan type, visit the plans page in your account.
- Open and click tracking must be turned on in an email campaign for those statistics to populate in a report.
- The report timeframe will be based on your account’s local timezone.
- Email analytics may take a few hours to update after sending an email campaign.
View email analytics
To view the analytics for a range of email campaigns, follow these steps.
- Under Analytics, click Email.
- Click the Audience drop-down menu and choose the audience you want to use for your report.
- Choose a drop-down menu time frame or use the Start date and End date filters to select a custom time frame. As you select filters, we'll display the sent campaigns that match your criteria.
About your email analytics
After you’ve selected your audience and time frame, you’ll see a comparison of metrics in the Performance section, a graph of two metrics in the Engagement section, and a table of campaigns in the Sent section.
The Performance section gives you an overview of campaign statistics. All statistics include a percentage that shows the difference in data compared to the previous time frame.
To customize the Performance section, follow these steps.
Click on the Compare to: dropdown menu to choose between a related time frame or audience averages.
Click on the Edit link to choose the metrics.
You can choose any of these metrics:
The number of emails that were sent.
Percentage of total recipients (successful deliveries) who opened the email campaign.
Percentage of delivered emails that registered at least one click.
Percentage of recipients who opened your email campaign and unsubscribed.
The number of recipients who opened the email campaign.
The number of times an email was opened.
The number of recipients who clicked any tracked link.
The number of recipients who unsubscribed from an email campaign.
Clicks per unique opens
Percentage of recipients who opened your email campaign and then clicked a link.
Revenue (not available for the graph)
The dollar amount you've made on an order after it's placed, minus taxes and shipping fees.
Orders (not available for the graph)
The total number of orders placed. This total doesn't exclude refunded or canceled orders.
Average order revenue (not available for the graph)
The average dollar amount of revenue generated from each order, minus taxes and shipping fees.
The Engagement section creates a graph of two different metrics from the aggregate campaigns. Use the two Metric drop-down menus to select which metrics will be graphed. Click Export as CSV to download the combined statistics of all the campaigns in the time frame.
The Sent section lists all the campaigns in the selected time frame as well as recipient count, open rate, and click rate. Click on a campaign listing to see the report for that campaign. Click Export as CSV to download a report which lists each campaign along with its subject line, send date, send weekday and other campaign statistics.