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About the Marketing Dashboard
The marketing dashboard summarizes metrics across multiple channels to help you understand how they’re performing. If tracking is enabled for your email and SMS marketing, we'll collect and analyze data on clicks, social activity, purchases, and other interactions. Use the data to optimize your marketing strategy, discover ideas for future emails and text messages, or take action to correct negative trends.
In this article, you’ll learn how the marketing dashboard works and what information it includes.
Things to know
Here are some things to know.
- This feature is included with the Standard plan or higher.
- You must turn on open tracking and click tracking for email and enable branded short links for SMS to generate report information.
- The marketing dashboard may take a few hours to update after you send an email or SMS.
- Make sure you check out All the Marketing Dashboard Metrics to learn about where you can find each metric in the dashboard and which metrics are available for each channel.
Use the marketing dashboard
To use the marketing dashboard, follow these steps.
- Click Analytics, then click Marketing dashboard.
- If you have more than one audience, click the Audience drop-down and choose the one you want to work with.
- Click the Date range drop-down to open the time frame options.
- Click Date range from the second drop-down to select a time frame, or use Start date and End date to choose a custom date range.
- Click Apply.
- Click the Comparison drop-down to compare your data with the previous period or audience averages.
- Click the Filter by message name drop-down to choose the emails and text messages you want to work with. If needed, enter a keyword or phrase into the search bar to find specific emails or text messages.
Nice job! We'll display data for the sent emails that match your criteria.
Track Performance
On the Performance tab, monitor key performance metrics, view performance over time for a specific metric, view customer drop-off and conversions, and check the delivery statistics for email and SMS.
Monitor performance
The Monitor performance section displays key metrics and the rate of change for emails and text messages. Keep in mind that a decrease in non-subscribed and unsubscribed contacts is a positive change. We also include metrics with a small rate of change of between -5% and 5%.
If you have a connected store, we’ll display revenue, average order revenue, orders, and click rate. If you don’t have a connected store, we’ll display sends, open rate, click rate, and unsubscribe rate. The channel breakdown displays the percentages and volume for emails and text messages. Use the Edit icon to change the metrics.
Keep in mind that SMS data appears only for metrics that apply to text messages. For example, open and open rate applies only to email, so SMS data won’t populate for those metrics.
Performance over time
Use the Performance over time section to see how emails and text messages perform over time for a metric. We’ll display the percentage of change for your selected metric with a graph. The Total message count and Total messages sent sections show a breakdown of emails and text messages created and sent during your date range.
Use the Metric drop-down to choose the metric you want to view, and further customize to a Day, Week, or Month view.
Conversions
The Conversions section automatically displays the Conversion funnel tab. Click the Channel drop-down and select Email or SMS to track how many subscribed contacts in your audience took action on your emails or text messages. The drop-off percentage shows the rate of subscribed contacts who stopped engaging with your email or SMS marketing.
If you have a connected store, we’ll display the attributed revenue per subscribed contact and a graph for the number of deliveries, opened, clicked, and orders. If you don’t have a connected store, we’ll display the click rate and a graph for deliveries, opened, and clicked. Keep in mind that opens apply only to email, so SMS data won’t populate for those metrics.
The Channel breakdown tab displays how emails and text messages performed for clicks or for revenue, if you have a connected store. Use the Channel drop-down to display data for Email, SMS, or All, and further customize to a Day, Week, or Month view.
Delivery
The Delivery section automatically displays the Email tab where you can view how your sent emails performed over time. We’ll display the total number of deliveries to your subscribed contacts. Use the Metric drop-down to select delivery rate, bounce rate, unsubscribed rate, or abuse report rate. Use the Day, Week, or Month view to customize the graph.
The SMS tab shows how your text messages performed over time. We’ll display the total number of deliveries to your subscribed contacts. Use the Metric drop-down to select delivery rate, unsubscribed rate, or undelivered rate. Use the Day, Week, or Month view to customize the graph.
Compare message performance
The Compare message performance tab shows how an individual email and SMS performed for a metric. Use the Detailed message performance table to display details for each email or SMS. Export the table or generate a custom report to share with stakeholders.
Individual message performance
The individual message performance graph shows how a specific email or SMS performs for a metric.
To customize the graph, choose a metric from the metric drop-down.
Detailed message performance
The Detailed message performance table lists details and metrics for each email and SMS you sent during the selected date range. We’ll display how many subscribed contacts you sent each message to, as well as the open rate, click rate, and revenue, if you have a connected store.
Click a column name to sort the data in ascending or descending order. Click Export to download the table as a CSV file. To get more information about each email, click Custom reports. Check out Create a Custom Report to learn more about what to do next.
Technical Support
Have a question?
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