Looking for help with your list?
Mailchimp lists are now called audiences. They include the same data and functionality as before, along with valuable new insights about your contacts. As we introduce this change over time, you’ll notice fewer places where we still say list. Learn more about this change.
Reports help you measure engagement and audience response for your retargeting ad, including views, clicks, and return on investment (ROI).
In this article, you'll learn about your retargeting ad report.
View Your Report
To view your report, navigate to the Reports section of your Mailchimp account. Click the name of your ad to continue.
After your audience is built and your ad is active, it'll take a little while to see significant results on your report—usually about a month or so. Retargeting is a long-term strategy, and this is totally normal.
Here's what you'll find in your ad report, and what the terms mean.
- People reached
The total number of people who see your ad
The number of times your ad was displayed. If a viewer sees your ad 3 times, that's 1 person reached and 3 impressions.
The number of clicks your ad received
- First time buyers
The number of people who clicked your ad and bought something for the very first time
- Total revenue
The amount of money your ad made (excludes shipping and tax)
- Cost per click
The estimated amount you spend each time a viewer clicks your ad
- Average position
A Google reporting statistic that shows how your ad ranks compared to others in their ad network
- Avg. daily budget
The average amount you've spent per day on the ad
- Total cost
The current cost of your ad
- Total products sold
The total number of products sold through your ad
- Total orders
The total number of orders generated by your ad
- Average order amount
Average order amount for orders generated by your ad
- Return on investment (ROI)
A measure of the return you get for the money you spent on the ad