Ready to create some Google remarketing ads to bring people back to your website? Use the Ad Builder to build Google Ads for your store. We'll use the Google Ad Display Network to display your products to people who navigated away from your website. This can help you get more web traffic and conversions.
In this article, you'll learn how to create your own retargeting ad through MailChimp.
Before You Start
Here are some things to know before you begin this process.
- To make sure Google remarketing ads work as expected, verify that your e-commerce integration is up to date.
- Google remarketing ads are available to users who connect a supported e-commerce store or website. To find out if your store supports this feature, visit the Connected Sites page.
- Be sure to disable ad blockers in your web browser to make sure MailChimp's Ad Builder runs smoothly.
- MailChimp's retargeting ads have a unique billing system. You'll set your weekly budget and purchase your ad, which will continue to run until you decide to cancel it.
- Be sure to familiarize yourself with Google's personalized advertising policies before you begin. Google takes these issues very seriously, and can shut down your ability to post to their network if your content is found in violation
- If your ad doesn't fit Google ad requirements, Google can reject your ad.
Create Your Content
In the Content step of the Ad Builder, you can configure your ad to feature your store's 5 top selling products, or up to 5 products of your choice. After someone visits your store, we'll retarget them on other sites by featuring the items you choose.
In this tutorial, we'll focus on top sellers, since those usually perform best, but you can also click Create Your Own to start from scratch.
To design your retargeting ads, follow these steps.
- In the Content step, click Use Top Sellers. We'll automatically fill in your store's 5 best-selling products.
- Click Edit Ad to review or edit the images and text associated with each of your retargeting ads. The file size limit for images is 1MB.
In the fields provided, review or edit your first ad's short headline , long headline , and message. The headline is the first line of your ad. The short headline will appear in small ad spaces, and the long headline will appear in larger ads.
Be sure to avoid commonly rejected text like all caps, too many exclamation points, and curse words.
- Click the next ad in the group, and repeat steps 3-5 until all ads are customized.
- Click Save & Preview.
Preview Your Ads
After you choose text and images for your ad, check out your ad preview. Preview mode shows an approximation of what your ad will look like in a few common ad placements. After it's published, your ad will show in a lot more places and layouts.
To preview your ads, follow these steps.
- Click View more sizes to enter preview mode.
- Click each of your products to see your previews.
These previews show what your ads might look like on the web when they're published, but they typically won't appear multiple times on a single page after you publish them.
- Click X to return to your ad, and use the Ad Builder to make additional changes.
When you're done, be sure to return to the preview mode for a final review.
Submit Your Ad
After your content is designed and and reviewed, it's time to submit!
To submit your ad, follow these steps.
- Confirm or enter your billing information in the sidebar, and enter your CVV.
- Click Submit Ads.
- In the pop-up modal, click Confirm.
Now that your ad is set to go, read about what happens after submission, and what you can expect to see in your report and your weekly bill.
End an Ad
To permanently stop an ad from running, you can cancel it. After your ad is canceled, please allow us 72 hours to send you an ad credit for any remaining unspent budget.
To cancel an ad, follow these steps.
- Navigate to the Campaigns page.
- Click the drop-down menu next to the ad you want to work with, and choose End.
- In the pop-up modal, type END CAMPAIGN to confirm, and click End Campaign.
Start Making Your Ad
To get started with your web retargeting ad, you'll choose which store you want to promote, and set your ad budget.
To define your audience and budget, follow these steps.
- Navigate to the Campaigns page, and click Create Campaign.
- Click Create an Ad.
- Click Google remarketing ad.
- Type a name for your retargeting ad and use the drop-down menu to choose the connected store you want to promote.
- Click Begin to enter the Ad Builder.
- In the pop-up modal, click to accept the terms and conditions .
- In the Budget step of the Ad Builder, click Edit Budget to review your weekly budget.
The default budget is $21 per week, but you can go as low as $7 per week.
- Use the Amount field to set your weekly budget.
You'll be billed this amount once per week until you end the ad.
- Click Save.
Next, you'll navigate to the Content step to start designing your ad.