About Your Website in Mailchimp

When starting your business, you want customers to know what you have to offer, why they’d want your products, and how to purchase them. Mailchimp’s website feature, simple to use website builder, and marketing and reporting tools help you share your business with the world while staying in touch with your audience.

In this article, you'll learn how websites work in Mailchimp, and how you can use them to promote your products, grow your audience, and sell more stuff.

How websites work in Mailchimp

In Mailchimp, your website lives separately from your marketing campaigns. To get started, click the Create dropdown menu then choose the Website option to access our website builder. Here you can design and configure your website pages. It works a lot like our email designer, so you have control over your layout and can add or remove content blocks to individual pages as needed.

How to use your website

Building a website on a Mailchimp domain is completely free, so you can start designing the look and feel of your business online from day one. Here are some ideas on how you can use your website to promote your business or project and grow your audience.

• Advertise your website with marketing campaigns
  Promote your website with Mailchimp campaigns to target contacts in all phases of your marketing plan. You can create an ad with a call-to-action button linked to your homepage to increase traffic and interest.
• Share on social media
  Post to Facebook, Instagram, and Twitter to drive traffic to your website without ever leaving your Mailchimp account using a social post, or copy your website URL and share it on any social network.
• Connect your domain to your website
  You can connect your website on Mailchimp with a domain you already own outside of our app, or you can purchase a domain to host with us. You can use that same domain to send marketing email to your users.

Resources

Ready to get started? Here are some resources to help.

Create a Website

Our detailed Create Your Website in Mailchimp article walks you through each step of the process from creating a homepage to publishing your website. Once your website is up and running, we’ll give you a deeper dive to help you grow in Manage Your Website in Mailchimp.

Learn about the website builder

The website builder gives you the ability to drag-and-drop different types of content blocks to customize your design. You can also use the section design tools to apply design choices to different parts of your website.

Tracking options

For a more in-depth look at how people are interacting with your website, check out how you can Track with Mailchimp, use the Facebook Pixel, and add Google Analytics.

Reports

Want to know what kind of metrics you can collect about your website in Mailchimp? Check out About Website Reports.