About Your Website in Mailchimp

When you start your business, you want potential customers to know who you are, what you have to offer, and how to make a purchase. Mailchimp’s website features help you introduce yourself to the world while staying in touch with your audience.

In this article, you'll learn about websites in Mailchimp.

Things to know

• This is a beta feature. We will continue to develop it as we collect feedback and make changes. Please explore, experiment, and tell us what you think.
• Custom HTML, iframes, and audience features like merge tags aren’t compatible with your Mailchimp website at this time.
• Before you can publish a website, you must agree to our additional terms.

How it works

Your website is an important part of your brand identity. Mailchimp’s website feature is free and available to all users, so you can start to build your brand from day one.

In Mailchimp, you can create as many web pages as you need for your website and use our mailchimpsites.com domain to publish them at no extra cost. If you want to use a different domain, you can purchase one in Mailchimp or connect one from another service.

About the website dashboard

Our website dashboard helps you add and manage pages on your website. Here, you can choose to show or hide published pages, include or exclude pages in the site navigation bar, and edit each page's URL and SEO settings. You can also update tracking to collect information about site visitors.

About the website builder

Our drag-and-drop website builder works a lot like our email builder, so you can quickly style and edit your content as needed. Use our placeholder text and images to help guide your design, and mix and match content blocks to achieve the right look or purpose for your page.

About Content Blocks

How to use your website

Here are some ideas on how you can use your website to promote your business or project and grow your audience.

• Tell your story
  Give your audience a glimpse into your business’s origins. Let your visitors know how you’ve gotten to where you are today.
• Share important details about your business
  Give visitors information on how to contact you and show them what your customers are saying about your product or service.
• Promote or sell products from a connected online store
  Add products and buy buttons that send users to complete their purchase in your connected online store. If you connect a Square store, you can even sell products directly from your website.
• Collect subscribers
  Add a signup form to your layout so site visitors can easily subscribe to your email marketing.
• Promote your published website
  After you publish, use emails, social posts, ads, and other channels to drive site traffic.

Resources

Ready to create a website in Mailchimp? Here are some resources to help you get started.

• Create Your Website in Mailchimp
  Our detailed tutorial walks you through each step of the process from designing a homepage to publishing your website.

• Manage Your Website in Mailchimp
  Once your website is up and running, you may want to update or add to your existing content. We’ll give insight into more tools to help you grow your online presence and create interest in your brand.

• About Website Reports
  See what kinds of metrics you can collect about your website in Mailchimp when your visitors interact with your content.