Guides and Tutorials

Create Your Website in Mailchimp

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Create a website in Mailchimp to share your business with the world and stay in touch with your audience. We'll help set up your domain, design, tracking, and everything else you need to get started.

In this article, you’ll learn how to create a website in Mailchimp.

Before you start

This is a beta feature. We will continue to develop it as we collect feedback and make changes. Please explore, experiment, and tell us what you think.
Custom HTML, iframes, and audience features like merge tags aren’t compatible with your Mailchimp website.
Before you can publish a website, you must agree to our additional terms.
If you already created a website in Mailchimp and want to build on your previous work, check out our article Manage Your Website in Mailchimp.

Create a website

To create a website in Mailchimp, click the Create dropdown and choose Website.

This will take you to your website dashboard. The website dashboard is the control center for your website, where you can add and manage individual web pages, edit your domain, create global styles, and add tracking preferences. You’ll see that we’ve created a default Home page for you to help you get started.

From here, we’ll go over how to select a domain for your website.

Edit domain

Your website URL uses a Mailchimp domain by default. If you have a Standard plan or higher, you can purchase or connect a domain instead.

To edit your website domain, follow these steps.

On the website dashboard, click Edit Domain.
In the Edit Site pop-up modal, type in the Mailchimp subdomain you’d like to use for your website in the Domains field.

If you want to use a custom domain instead, click Claim Your Domain to purchase one in Mailchimp, or click Connect it now to use a domain you own through another host.
In the Site Title field, type the name of your website.
Click Save.

Nice job! Now you have a branded URL to share after your website is published.

Edit global styles

When you set up your website, edit global styles to apply the same fonts, colors, and logo to every page you create. This helps you streamline your site creation process and maintain a consistent brand identity.

To edit global styles for your website, follow these steps.

On your website dashboard, click Global Styles.

This will take you to the Style step of the web page builder.
In the Logo section of the editing window, click Upload Logo.

After you upload a logo, or if you’ve previously uploaded a logo in the Content Studio, you’ll see it appear in your website’s homepage design. To learn more about maintaining your images and brand assets in Mailchimp, visit our article on the Content Studio.
In the Colors section, click the color rectangles to choose global styles for Heading, Paragraph, Link, and Button colors.
In the Fonts section, click the Headings and Paragraphs drop-downs to choose global font styles.
Review your edits and click Save & Continue.

Excellent! You’ve set the basic style of your website, and now it’s time to add some content.

Add content

The Content step is where you’ll add the story of your business or project to your website. Share business details, testimonials, contact information, products from your online store, and anything else you want your visitors to know about. You can add content with content blocks, decide which sections will work best for your page, and set background colors and images to fit your brand.

To add content to your website, follow these steps.

On the Content step of the builder, choose the Content tab.
Add, delete, move, and replicate content blocks as needed. We’ll show placeholder content to help guide you.
Click the Design tab to edit section styles and settings.

From here, you can also remove or restore sections as needed. To learn more, check out View and Edit Section Design in your Website.
When you’re ready, click Save & Continue.

If you need to edit the content of this web page in the future, click the Content link next to it on the website dashboard.

Add site tracking

To add tracking to your website, follow these steps.

On the website dashboard, click Update site tracking.
In the Site Tracking pop-up modal, toggle the slider next to the tracking options you want to use.

To learn more about our tracking options, check out Track with Mailchimp, Track with the Facebook Pixel, and Track with Google Analytics.
Check the box to accept the additional terms and click Save to confirm.

Great work! Next we’ll go over the settings for your individual web pages.

Edit page settings

Edit your web page's settings to customize how visitors and web browsers interact with it. Choose whether to make it visible in your website’s navigation bar, add the text you want people to see if they find your website through web search, and customize the page’s URL path.

To edit your page settings, follow these steps.

On the website dashboard, click on the Settings dropdown menu next to your web page and choose Edit Name/URL.
In the Edit Page pop-up modal, confirm the Name of the individual web page, the URL Path for that page, the SEO Title, and the SEO Description you want search engines to use in their results.

In your Home page, the boxes for Set As Homepage and Add to Navigation are checked by default.
Click Save Changes.

Preview and publish your website

After you’ve edited your domain, global styles, content, tracking, and other settings, you’ll be ready to share your website with the world. Before you publish, we recommend you preview how it will appear on desktop and mobile.

To preview and publish your website, follow these steps.

On your website dashboard, mouse over the image of your home page and click Preview Site to review your content as it will appear live.

Click the X in the top right corner of the window to leave the preview.
When you’re ready, click Publish.
In the pop-up modal, review our additional terms, then click Accept Terms and & Publish to confirm.

You’ve done it! Your website is published and can be visited at the URL at the top of your dashboard. You can unpublish your website later if you need to. Check out Manage Your Website in Mailchimp for more information on the unpublish process.

Next Steps

Your website is up and running. Now what? Here are a few ways you can make the most of this feature.

Add more content
Grow your website with new content and additional web pages. When you manage your website and keep it up to date, you’ll build your audience and encourage repeat visits.
Promote your website
Promote and share your new website through marketing campaigns in Mailchimp. Run an ad for your website. Link to your website from a regular email campaign. You can also share your website URL on social media.
View reports
We’ll start to compile reporting data as people visit your site. You can see who visits your website, clicks links on your web pages, and subscribes to your emails.
Connect Square
Integrate your Mailchimp account with Square and promote a product that your customers can buy directly from your website.