Create Your Website in Mailchimp

Create a website in Mailchimp to share your business with the world and stay in touch with your audience. We'll help set up your domain, design, tracking, and everything else you need to get started.

In this article, you’ll learn how to create a website in Mailchimp.

Before you start

• To help you get started, take a moment to learn About Your Website in Mailchimp.
• Custom HTML, iframes, and audience features like merge tags aren’t compatible with your Mailchimp website.
• Before you can publish a website, you must agree to our additional terms.
• If you already created a website in Mailchimp and want to build on your previous work, check out our article Manage Your Website in Mailchimp.

Create a website

To create a website, follow these steps.

1. Click the Website icon.
   

2. Click Website.
   

3. Enter the name of your website and click Next to choose an audience.
   

4. Use the drop-down menu to choose an audience and click Edit My Site.
   
   If you have more than one audience, you'll first need to choose the one you want to associate with your website.

This will take you to the website builder, where you can create new web pages, set your website's styles, or edit your homepage.

Edit styles

When you set up your website, you can apply the same colors, fonts, and button style to every page you create. This helps you streamline your site creation process and maintain a consistent brand identity.

To define color, font, and button styles for your website, follow these steps.

1. In the Manage Site menu, click Styles.
   
2. Click the Palette drop-down and choose the predesigned color scheme you like best, or click Create to design your own.
   
   If you want to continue with a predesigned palette, skip to step 7.
3. Type in the name of your new palette.
   
4. Click a color swatch to use the color picker.
   
   You can click colors within the color picker, or enter values in the HEX or RGB fields to save a color to the palette.
   
5. After you select colors for all 5 swatches, click Save Palette.
   
6. Click the Palette drop-down and choose the Custom palette you created.
   
7. Click Edit to access the palette colors individually.
   
8. Click the Primary, Secondary, Accent One, and Accent Two swatches to assign colors for different parts of your website.
   
   The Primary color sets the background color for all sections of your website, and the Secondary color defines your paragraph text. Accent One will set the color of your header and navigation text, and Accent Two controls default button color.
9. Click Styles to go back to the Styles menu.
   
10. In the Theme section, click the arrow icons to apply different font and button styles.
    
    In the website preview, you'll see the heading and paragraph fonts change based on your selections.
11. If you want to make changes to the theme, click Edit. Here, you can choose a different font pair, or adjust the size and spacing of the text.

Excellent! You’ve set the basic look and feel of your website. The styles you chose will apply to each new page you create.

Edit content

Use the editor to add sections, images, and text. Share your story, contact information, a product for purchase, and anything else you want your visitors to know about.

In this section, we'll show you how to add content to your website in Mailchimp.

Access the web page editor

To access the web page editor, follow these steps.

1. On your website dashboard, click Edit Site.
2. Hover over the page you want to work with and click Edit Page.
   

Add and edit sections

Sections allow you to organize and design your web page quickly. Choose the layout of text, images, and buttons, as well as other elements like signup forms, navigation bars, and your web page footer.

To add a section, follow these steps.

1. Hover your cursor over the plus (+) icon where you’d like the new section to go.
   
2. Click Add Section.
   
3. In the Add Section menu of the sections panel, choose a section type.
   
4. Choose a layout for your new section.
   

Nice work! You’ve added a new section to your page design and can now customize it with your own content.

If you need to make changes, hover over the section to access the editing toolbar. Here, you can click the icons to delete a section, move a section, choose a different layout, or make style edits.

For more information on page sections, check out Add and Edit Page Sections.

Edit header or paragraph text

To edit header or paragraph text on your website, follow these steps.

1. Click the text area you want to edit.
   
2. In the editing toolbar, click the paragraph alignment icon to align your text to the left, center, or right.
3. Click the the font color icon, bold icon, italics icon, or underline icon to change some basic text attributes.
4. Click the paragraph styles icon to choose the heading or paragraph style for your text area.
   
5. If you’re working with paragraph text, you’ll also have the option to insert a link, create a bulleted or numbered list, or change the background color.
   

Edit images

Click any image in your layout to edit it. You’ll also see a toolbar with specific formatting options.

To edit an image on your page, follow these steps.

1. Click the image you want to work with.
   
2. Click Replace to choose a different image from the content studio.
   
3. To add a link to the image, click the Link icon, type in a URL, and click Insert.
   
   To remove the link, click the Link icon and then click Remove link.
4. Click Alt to add alt text to the image.
   
5. Click the Rounded Corners icon and type in a number between 1 and 300 to adjust the shape of your image.
   

Undo and redo changes

When you’re designing your website, you might accidentally remove something you've written or made other changes you want to revert. With the undo and redo buttons, you can recover the previous versions of your page.

To undo a change, click the Undo icon.

To redo a change, click the Redo icon.

Preview and exit

Good work! Once you're done adding content to your website, click Preview to see how it looks or click Done to go back to the Manage Site page.

On the Manage Site page, click Finish Later to return to your website dashboard.

Edit domain

If you want to change the name of your website or the domain it’s associated with, you can update those details through your website dashboard. If you prefer to use a different domain than the options available, you can purchase or connect a domain instead.

To edit your website domain and title, follow these steps.

1. On your website dashboard, click your site’s URL.
   

2. In the Edit Domain pop-up modal, type in the subdomain you’d like to use for your website in the Domain Address field.
   
   If you want to use a custom domain instead, click Purchase A Domain to purchase one in Mailchimp, or click Connect it now to use a domain you own through another host.

3. In the Site Title field, enter the name you'd like to use for your website. This will appear in search results and browser tabs.

4. Click Save.

Nice job! Now you have a branded URL to share after you publish your website.

Add site tracking

To add tracking to your website, follow these steps.

1. On your website dashboard, click Update site tracking.
   
2. In the Site Tracking pop-up, toggle the slider next to each tracking option you want to use.
   
   To learn more about our tracking options, check out Track with Mailchimp, Track with the Facebook Pixel, and Track with Google Analytics.
3. Check the box to accept the additional terms and click Save to confirm.
   

Great work! Next, we’ll go over the settings for your individual web pages.

Edit page settings

Each page that you add to your website has individual settings that control how it displays on your site’s navigation bar, in web browsers, in search results, and in social share posts. You can also change each page’s URL path.

This is where you can apply SEO (search engine optimization) tactics to help make your page more findable and increase traffic. For step-by-step instructions on how to edit your page settings, check out Edit Your Page URL, SEO and Social Share Settings.

Preview and publish your website

After you’ve edited your domain, styles, content, tracking, and other settings, you’ll be ready to share your website with the world. Before you publish, we recommend you preview how it will appear on desktop and mobile.

To preview and publish your website, follow these steps.

1. On your website dashboard, mouse over the image of your home page and click Preview Site to review your content as it will appear live.
   
   Click the X icon in the top right corner of the window to leave the preview.

2. When you’re ready, click the Edit Site drop-down button and choose Publish.
   

3. In the pop-up, review our additional terms, then click Accept Terms & Publish to confirm.
   

You’ve done it! Your website is live at the URL on your dashboard. You can unpublish your website later if you need to. Check out Manage Your Website in Mailchimp for more information on the unpublish process.

Next Steps

Your website is up and running. Now what? Here are a few ways you can make the most of this feature.

• Add more pages Grow your website with new content and additional web pages. When you keep your website up to date, you’ll build your audience and encourage repeat visits. To learn how to add and manage web pages, check out Manage Your Website in Mailchimp.

• Promote your website Promote and share your new website through marketing campaigns in Mailchimp. Run an ad for your website. Link to your website from a regular email campaign. You can also share your website URL on social media.

• View reports We’ll start to compile reporting data as people visit your site. You can see who visits your website, clicks links on your web pages, and subscribes to your emails.