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Create a website in Mailchimp to share your business with the world and stay in touch with your audience. We'll help you design your web pages, publish your website to a domain, track your website's performance, and everything else you need to get online.
In this article, you’ll learn how to create a website in Mailchimp.
Before you start
- To help you get started, take a moment to learn About Your Website in Mailchimp.
- Custom HTML, iframes, and audience features like merge tags aren’t compatible with your Mailchimp website.
- Before you can publish a website, you must agree to our additional terms.
- If you already created a website in Mailchimp and want to build on your previous work, check out our article Manage Your Website in Mailchimp.
Create a website
To create a website, follow these steps.
Click the Website icon.
Enter the name of your website and click Next to choose an audience.
Use the drop-down menu to choose an audience and click Edit my site.
If you have more than one audience, you'll first need to choose the one you want to associate with your website.
Add content and design your website
When you click to edit your site, this will take you to Mailchimp’s website builder. Here, you’ll choose the page you want to work with and add images, text, and other content to share your story or anything else you want visitors to know. Add more pages as needed, and use the Styles menu to select fonts, colors, and other elements to design the overall look and feel of your site to match your brand. This is also where you’ll control settings for your site’s Cookie Banner. For step-by-step guidance on how to design your website, check out Design Your Website in Mailchimp.
Once you're done adding content and designing your page, click Preview to see how it looks or click Done to navigate back to the Manage Site page. Click Finish Later to return to the website dashboard where you can continue setting up your site.
Edit domain name
If you want to change the settings for your website, including the domain name or visitor tracking preference, you can update those details through your website dashboard.
To edit your website's domain name, follow these steps.
- On your website dashboard, click the Settings button.
- In the Domain section, click Edit.
- Type in the subdomain you’d like to use for your website.
- Click Save.
Nice job! Now you have a branded URL to share after you publish your website.
Add site tracking
Site tracking allows you to monitor your website’s unique visits and new signups.
To add tracking to your website, follow these steps.
- On your website dashboard, click the Settings button.
- In the Site Tracking section, click Edit.
- Check the box next to the tracking options you want to use and click Save to confirm.
To learn more about our tracking options, check out Track with Mailchimp, Track with the Facebook Pixel, and Track with Google Analytics.
Great work! Next, we’ll go over the settings for your individual web pages.
Edit URL, SEO, and social share settings
Each page that you manually add to your website has individual settings that control how it displays on your site’s navigation bar, in web browsers, in search results, and in social share posts. You can also change each page’s URL path. This is where you can apply SEO (search engine optimization) tactics to help make your page more findable and increase traffic.
For step-by-step instructions on how to edit your page settings, check out Edit Your Page URL, SEO and Social Share Settings.
Preview and publish your website
After you’ve edited your domain, styles, content, tracking, and other settings, you’ll be ready to share your website with the world. Before you publish, we recommend you preview how it will appear on desktop and mobile.
To preview and publish your website, follow these steps.
On your website dashboard, mouse over the image of your home page and click Preview Site to review your content as it will appear live.
Click the X icon in the top right corner of the window to leave the preview.
When you’re ready, click the Edit Site drop-down button and choose Publish.
In the pop-up, review our additional terms, then click Accept Terms & Publish to confirm.
You’ve done it! Your website is live at the URL on your dashboard. You can unpublish your website later if you need to. Check out Manage Your Website in Mailchimp for more information on the unpublish process.
Your website is up and running. Now what? Here are a few ways you can make the most of this feature.
Add more pages
Grow your website with new content and additional web pages. When you keep your website up to date, you’ll build your audience and encourage repeat visits. To learn how to add and manage web pages, check out Manage Your Website in Mailchimp.
Connect a custom domain
If you own a domain from a separate service, you can connect it to your Mailchimp account. To learn more, check out Connect a Domain or Subdomain. Publishing a website on a connected custom domain requires a paid Websites & Commerce plan. To find out what features are included in each plan, check out our pricing page. To change your plan type, visit the plans page in your account.
Add a pop-up signup form
A pop-up signup form helps you connect with your website visitors. Design and customize it to fit your brand, and add special offers or discounts to help grow your audience and boost sales. To learn more, check out Add a Pop-Up Signup Form to Your Website.
Create a store
Add an online store to sell your products. Creating a store in Mailchimp allows you to add store pages to your existing website. You can then add and sell as many products as you want. To learn more, check out Create Your Mailchimp Store.
Set up appointments
Add scheduling tools to grow your business. If you offer professional services, you can use Mailchimp Appointments to set up the details of your services, including pricing and availability. Customers will be able to book appointments with you on your website. To learn more, check out Use Mailchimp Appointments.
Promote your website
Promote and share your new website through marketing campaigns in Mailchimp. Run an ad for your website. Link to your website from a regular email campaign. You can also share your website URL on social media.
We’ll start to compile reporting data as people visit your site. You can see who visits your website, clicks links on your web pages, and subscribes to your emails.