Create Your Website in Mailchimp

Create a website in Mailchimp to share your business with the world and stay in touch with your audience. We'll help set up your domain, design, tracking, and everything else you need to get started.

In this article, you’ll learn how to create a website in Mailchimp.

Before you start

• This feature is in beta. We will continue to develop it as we collect feedback and make changes. Please explore, experiment, and tell us what you think.
• Custom HTML, iframes, and audience features like merge tags aren’t compatible with your Mailchimp website.
• Before you can publish a website, you must agree to our additional terms.
• If you already created a website in Mailchimp and want to build on your previous work, check out our article Manage Your Website in Mailchimp.

Create a website

To create a website in Mailchimp, click the Create drop-down and choose Website.

This will take you to your website dashboard, where you can access tools to manage your web pages, starting with your Home page.

From here, we’ll go over how to select a domain for your website.

Edit domain

Your website URL uses a Mailchimp domain by default, and your website title is set to your business name by default. If you prefer to use a different domain, you can purchase or connect a domain instead.

To edit your website domain and title, follow these steps.

1. On the website dashboard, click on your site’s URL.
   

2. In the Edit Domain pop-up modal, type in the subdomain you’d like to use for your website in the Domain Address field.
   
   If you want to use a custom domain instead, click Claim Your Domain to purchase one in Mailchimp, or click Connect it now to use a domain you own through another host.

3. In the Site Title field, enter the name you'd like to use for your website. This will appear in search results and browser tabs.

4. Click Save.

Nice job! Now you have a branded URL to share after you publish your website.

Edit styles

When you set up your website, edit global styles to apply the same fonts, colors, and logo to every page you create. This helps you streamline your site creation process and maintain a consistent brand identity.

To edit styles for your website, follow these steps.

1. On your website dashboard, click Edit Site.
   

2. Click the Style tab.
   

3. To upload a logo, click the plus icon in the Logo section.
   After you upload a logo, or if you’ve previously uploaded a logo in the Content Studio, your logo will appear in the header of your website. To learn more about maintaining your images and brand assets in Mailchimp, visit our article on the Content Studio.

4. In the Colors section, select the Heading, Paragraph, Link, and Button colors.

5. In the Fonts section, click the Headings and Paragraphs drop-downs to choose fonts for your heading and paragraph text.
   

6. Review your edits and click Save & Exit.
   

Excellent! You’ve set the basic style of your website, and now it’s time to add some content.

Add content

Use the drag-and-drop editor to add content blocks, decide which sections work best for your page, and set background colors and images to fit your brand Share your story, testimonials, contact information, products from your online store, and anything else you want your visitors to know about.

To add content to your website, follow these steps.

1. Click Edit Site.
   

2. In the page manager, click the page you want to work with.
   

3. Add, delete, move, and replicate content blocks as needed. We’ll show placeholder content to help guide you.

4. Click the Sections tab to edit section styles and settings.
   
   From here, you can also remove or restore sections as needed. To learn more, check out View and Edit Section Design in your Website.

5. When you’re ready, click Save & Exit.
   

If you need to edit the content of this web page in the future, click the Edit link next to it on the website dashboard.

Add site tracking

To add tracking to your website, follow these steps.

1. On the website dashboard, click Update site tracking.
   

2. In the Site Tracking pop-up modal, toggle the slider next to the tracking options you want to use.
   
   To learn more about our tracking options, check out Track with Mailchimp, Track with the Facebook Pixel, and Track with Google Analytics.

3. Check the box to accept the additional terms and click Save to confirm.
   

Great work! Next we’ll go over the settings for your individual web pages.

Edit page settings

Edit your web page's settings to customize how visitors and web browsers interact with it. Choose whether to make it visible in your website’s navigation bar, add the SEO (Send Time Optimization) text you want people to see if they find your website through web search, and customize the page’s URL path.

To edit your page settings, follow these steps.

1. Click Edit Site.
   

2. In the page manager, click the page you want to work with.

3. In the editing pane, click the Gear icon.
   

4. In the Page Settings, confirm the Name of the web page, the URL Path for that page, the SEO Title, and the SEO Description.
   Set As Homepage and Add to Navigation are checked by default.

5. Click Save.
   

6. When you're ready, click Save & Exit.
   

Preview and publish your website

After you’ve edited your domain, global styles, content, tracking, and other settings, you’ll be ready to share your website with the world. Before you publish, we recommend you preview how it will appear on desktop and mobile.

To preview and publish your website, follow these steps.

1. On your website dashboard, mouse over the image of your home page and click Preview Site to review your content as it will appear live.
   
   Click the X in the top right corner of the window to leave the preview.

2. When you’re ready, click the dropdown next to the Edit Site button and select Publish.

3. In the pop-up modal, review our additional terms, then click Accept Terms and & Publish to confirm.
   

You’ve done it! Your website is live at the URL on your dashboard. You can unpublish your website later if you need to. Check out Manage Your Website in Mailchimp for more information on the unpublish process.

Next Steps

Your website is up and running. Now what? Here are a few ways you can make the most of this feature.

• Add more pages
  Grow your website with new content and additional web pages. When you keep your website up to date, you’ll build your audience and encourage repeat visits. To learn how to add and manage web pages, check out Manage Your Website in Mailchimp.

• Promote your website
  Promote and share your new website through marketing campaigns in Mailchimp. Run an ad for your website. Link to your website from a regular email campaign. You can also share your website URL on social media.

• View reports
  We’ll start to compile reporting data as people visit your site. You can see who visits your website, clicks links on your web pages, and subscribes to your emails.

• Connect Square
  Integrate your Mailchimp account with Square and promote a product that your customers can buy directly from your website.