Choose a website builder
Choosing the right website builder will simplify your website-building process. To build a website from scratch with no experience, you want a website builder that will take care of all the technical aspects and just let you direct your attention to realizing your vision through design and content. Here are some factors to consider:
- Is the website builder easy to use?
- How does the website builder price its services?
- Does the website builder have themes and templates?
- Does the website builder have a stock image library?
- How flexible does the website builder allow you to be in terms of web design?
- What features does the website builder offer? (e.g, ecommerce, blogging, scheduling)
- Does the website builder provide customer support?
- Does the website builder have mobile optimization?
- Does the website builder provide web hosting services?
Mailchimp’s free website builder requires no coding experience but allows you to produce a fully customized website. Other website builders include Wix, Squarespace, GoDaddy, and Shopify.
A more intermediate way to build a website is through the WordPress platform. WordPress’ website builder is free with drag-and-drop functionality, allowing you to create a website that has all the basic components. However, if you prefer a WordPress website that’s more decked out, you can add more design components and details using premium WordPress themes and plugins. Installing WordPress is simple and should take no more than a few minutes.
Pick a domain name
After choosing a website builder that suits your needs, it’s time to pick a domain name. This step depends on whether you want a free domain name or a custom domain name. A domain name is your business' address on the internet, so you want one that is short, simple, and relevant to your business and brand.
A free domain name from a free web hosting provider will often include the name of that hosting provider as well, which can look less professional and get confusing for customers. It can even result in worse rankings on search engines due to the security and trustworthiness of the web hosting service. Free web hosting plans also tend to provide less security, bandwidth, storage, and support.
Customize your website
With all of the logistics out of the way, you can begin customizing your website. In this step, depending on which website builder you are using, you can first choose a general template and color scheme and then adjust it to be unique to your business. Mailchimp’s website builder, for example, offers real-time edits, so you don’t have to leave the editor to make changes. Some web design elements to keep in mind include:
- Static page
- White space
- Text size
- Social media integration
Add your content
Now, with the structure and look of your business website all figured out, comes the most important part — adding content. Whether it is product pages for your online store or blog posts with search engine optimization, your content is crucial to the success of your website.
It tells search engines, and in turn, your target audience, who you are as a business, and it can even position you as an authority in your industry. With quality content, you can build customer relationships, convert sales, and cultivate brand loyalty. This is an ongoing process, so take your time to curate the right content.
Test your website
Test your website for functionality, usability, compatibility, and performance. Make sure all web pages have working links and forms. Check out your website settings, navigation and general appearance.
alt text: The appearance of your website is extremely important. 75% of people base the credibility of a business on how their website looks.
Is it appealing to the eyes and easy for users to understand? Take a look at your website on mobile and different browsers. Does anything need to be optimized or adjusted? Is anything causing your website to run slowly?
Launch your website
Finally, you are at the end of your website-building journey. Launch your website, collect data, and iterate on your design and content to continue growing your business.
Build a website with Mailchimp—no coding experience necessary
Use Mailchimp’s free, easy-to-use website builder to create your business website from scratch in under an hour. Choose from a variety of templates and color palettes or take more control using the drag-and-drop editor. With built-in forms, behavioral targeting, and report and analytics, increase your audience and grow your business. With Mailchimp’s all-in-one platform, you’ll have support from establishing your brand and purchasing a domain to rising the ranks of search engines with our SEO tools.