There’s a lot to consider when you’re growing a business, but your website can’t be an afterthought. A website matters to your audience; almost two-thirds of consumers (63%) use websites to find or interact with businesses, and 30% of consumers won’t consider buying from a business that doesn’t have a website.
- A secure URL that Google bots can scan
- Good loading speed
- An accurate and updated domain
- A landing page that encourages users to stick around
When a website has these qualities, Google is more likely to rank it at the top of a search engine results page. That’s important—especially if you’re building a local business—because Google tailors results geographically. If you have a great website with relevant content, you can catch the attention of customers by ranking highly in search results.
So, as a new business, how do you reach that point? Getting a website is important, but it's only the first step. You have to think about design, optimization, and even the domain name (aka web address) that sends people to your site.
Your domain is the location of your site on the web, expressed with an address like widgets.com or widgetsforall.org. Anyone who visits that address, no matter where they are, can explore your site and what you have to offer. It’s an opportunity to introduce your brand to a global audience.