In today’s marketing landscape, developing an effective multichannel strategy can be the key to breaking through the noise and connecting with your customers in a way that resonates with them.
Some research has shown that consumers today may need up to six touchpoints when making a purchase, and they expect communication to be seamless and fully-personalized across all channels. Consider these statistics from an article on Forbes.com:
- 70% of customers feel frustrated when emails aren’t relevant to them
- 74% don’t like when website content isn’t personalized
- 47% go to Amazon if a brand doesn’t provide personalized suggestions
- 80% are more likely to buy from a brand that personalizes
In order to develop a better multichannel strategy for your business and provide your customers with a more cohesive experience, you need a marketing platform that brings all of your different channels—and all of your data—together in one place.