Mailchimp 's mobile app makes it easy to manage your account on the go. Create and edit campaigns, track account activity, send and reply to Inbox messages, view reports, and add new contacts directly from your mobile device.
This app can do a lot for you when you're out and about, but it's not meant to replace the full version of Mailchimp. If you need to do something in your account that isn't available in the mobile app, access the full version of Mailchimp in a web browser.
In this article, you'll learn what you can do with Mailchimp's mobile app.
Before you start
Here are some things to know before you begin this process.
- Just getting started? For more information on how to set up Mailchimp, check out our article on how to use Mailchimp on mobile devices.
- The features in this article may render slightly differently depending on your device.
- Depending on your user level, you may not have access to all the features in this article. Owners, Admins, and Managers have full access to our mobile app.
- Mailchimp's mobile app is also available for iOS devices.
Navigating the app
You'll find the main navigation tabs at the bottom of your screen. These include Home, Audience, Campaigns, and Analytics. Tap the plus icon to access the Quick Actions menu then add contacts, upload images from the content studio, create campaigns, social posts, and landing pages.
To search for a specific campaign or contact, tap the search icon.
You can sort your results by campaigns or by contacts in your audience.
To access your account settings, tap the profile icon in the upper-right corner of the Home tab.
From there, you can connect additional accounts, switch between connected accounts, verify email domains, manage push notifications, set your logo, set your account to dark mode, search our guides and tutorials, or get help. Use Explore Mailchimp to get a glimpse of other features you can try out.
We’ll provide suggestions and recommended actions on how to grow your audience and share stories about other Mailchimp users. For example, we may suggest that you try a welcome email automation, an abandoned cart email, or a product retargeting email. To learn more about these features, check out Create an Automated Welcome Email on Mobile, Create an Abandoned Cart Email on Mobile, and Create a Product Retargeting Email on Mobile.
To learn about your settings options, check out how to Manage Account Settings on Mobile.
The Home tab is an at-a-glance view of how your campaigns are doing. It syncs with your account data as you build your audience and complete campaigns.
The Home tab includes three sections.
Gives you a glimpse of your total campaign revenue, growth for all audiences, campaign engagement, and e-commerce performance for your connected stores.
- Tools for you
Stay up to date on the latest app improvements, new features, and tips.
- Recently Completed
Displays statistics for your recently completed campaigns.
Shows performance data for your automations, ads, landing pages, and other ongoing campaign types.
Customize the layout of the Home tab.
On the Audience tab, you’ll see performance stats for your audience, including information on your contacts, audience growth, open rates, click rates, subscribes, unsubscribes, and more. You can communicate with and manage your audience from this tab.
Here are some tasks and how to complete them.
- Add contacts
Tap the Add contacts icon. You can choose to add contacts in the following ways: Import from device, Scan Contact, Add manually, or Import from a file.
- View and manage Mailchimp Inbox
Tap the Inbox icon to access messages in your Inbox.
- Share QR Code
Tap the QR code icon to get a QR code and share with contacts.
- Share signup form
Tap the Signup form icon to share your signup form with your contacts via SMS text message, email, or any other available app. You can save the signup form, QR code, or copy and paste it to use outside of the mobile app.
- View subscribed contacts
Tap the subscribed contacts panel to see all of your contacts. You can also view this information in the Contacts section.
- Search contacts
Tap the magnifying glass icon to search for a contact in your audience.
The Audience growth graph shows monthly trends in your subscribed contacts growth. Tap a bar in the graph to view data for a specific month.
If you have more than one audience, you can switch between them by tapping All Audiences. The audience you switch to will become the new default in your account.
In the Subscribers section, view Subscribes and Unsubscribes from your last campaign.
In the Engagement section, you’ll find the average open and click rate per audience for your campaigns. View the average subscribed, average unsubscribed, total unsubscribed, and total cleaned addresses since your last campaign.
In the Contacts section, view VIP contacts, contacts by tags or groups, see where your contacts are located, and view which email client they used. To learn more about contacts, check out Add or Import Contacts on Mobile.
Here are some tasks and how to complete them.
- View all contacts
Tap All contacts. You can also view this information in the subscribed contacts panel.
- View contact profiles
Tap the name of the contact to view their full profile.
- Tag a contact
Tap Add Tags in a contact’s profile to add a tag. Tags can be created from here as well.
- Archive a contact
Tap Archive at the bottom of a contact's profile.
- Edit contacts
Tap Edit in a contact's profile to edit their information.
- Add a contact note
Tap Add Note in a contact's profile to enter notes about your contact.
- Delete a contact
Tap Delete in a contact’s profile to delete a contact from your audience. This action cannot be undone.
- Unsubscribe a contact
Tap Unsubscribe in a contact’s profile to unsubscribe a contact from your audience. Contacts will have to resubscribe to be added back to your audience.
- Import History
Tap Import History to view a list of all your past imports.
The Quick Actions tab provides a shortcut to import contacts from a file, your device address book, manually, or use the business card scanner. Quickly add images from the content studio, create landing pages, social posts, or emails to get your message out and grow your audience.
To filter the campaigns, tap the filter icon. Use the filter tool to sort and find your campaigns by type and status.
After you find the campaign you want to work with, tap it and take one of these actions. Available actions vary by the campaign type you open.
These campaigns haven’t been sent yet.
- Edit an email campaign
Tap PREVIEW AND EDIT to make changes to a draft email campaign.
- Edit email campaign information
Scroll to view or edit the campaign information. Tap any field to edit it. You can edit the campaign name, recipients, email subject, from name, and from email address.
- Send a test email campaign
Tap Send test email and choose who to send it to. Choose Send to me or enter an email address, and tap SEND TEST to send a test email. You can send a test to one email address at a time.
- Send an email campaign
Tap the send icon. Review the checklist for your campaign. If there are issues with your campaign, tap the alert to return to your draft and resolve the problem. When your campaign is ready to send, press Touch and hold to send.
- Schedule an email campaign
Tap the send icon, then tap SCHEDULE FOR LATER. Choose the date and time you would like to send your campaign, then press Touch and Hold to Schedule.
- View ad campaign information
Scroll to view the campaign information, like campaign name, status, channel, audience, date published, budget, and links to. To edit an ad campaign, log in to Mailchimp.com from a web browser.
Ongoing campaigns include automations, RSS campaigns, and ads.
- Pause and Edit an RSS campaign
Tap Pause and Edit to pause sending and make changes to a RSS campaign.
- Resume sending an RSS campaign
Tap Resume Campaign.
- Edit a draft automated email
On the overview screen, tap the email you want to edit. Then tap Edit and Preview.
- View the reports for an automation
On the automation overview screen, tap an individual email to view the report.
- View campaign information for published, rejected, or canceled ads
Scroll to view the campaign information. For more information about why an ad campaign was rejected, log in to Mailchimp.com from a web browser.
Here, you’ll find campaigns that are done sending.
- Access the report for a sent campaign
Tap the reports icon.
- Resend a sent email campaign
Open the campaign preview and tap Replicate. In the new, replicated campaign, edit your recipients and send the campaign again.
- Resend a regular email campaign to non-openers
It’s easy to resend an email to the people who haven’t opened it yet. In a regular email campaign, tap Resend to non-openers. To view the campaign, tap Preview. To make changes, tap Edit Campaign. Then, press Touch and hold to resend.
Use this filter to view all of your draft, ongoing, and completed campaigns. You can also view customer journey details for your draft, active, and paused campaigns.
- Delete a draft email campaign
Open any campaign and tap Delete. This also deletes the campaign’s report information from your account.
- View customer journey details
Tap the Campaigns tab and then select the draft, active, or paused campaign journey you want to view. Filter by Automations or Ongoing to view all of your customer journeys.
The Analytics tab displays reports for recent emails, ads, postcards, landing pages, customer journeys, and social posts. Use the Audience drop-down to choose your audience then tap any campaign to view its report and access other tasks.
On the Overview screen of any campaign report, you'll find detailed information and statistics, including the campaign send time and a 24-hour performance graph.
From here, you can also complete these tasks.
- Find out how contacts interacted with you
Tap the result to view the associated contacts for any of these statistics: opens, clicks, unsubscribes, and abuse complaints.
- Look at a sent campaign
Tap View Campaign in the lower-right corner.
- View an email campaign e-commerce report
Tap Revenue and Orders. Use the toggle to view orders placed or products sold from your campaign.
- Resend a regular email campaign to non-openers
Tap Resend to non-openers. To view the campaign, tap Preview. To make changes, tap Edit Campaign. Then, press Touch and hold to resend.
- Look at a sent campaign
Tap the view campaign icon in the lower-right corner.
- Cancel a sent campaign
Touch and hold Need to cancel? This feature is included with the Premium plan. Campaigns must have at least 10,000 recipients to use this feature.
- View an ad campaign e-commerce report
Tap Revenue and People Reached to view products sold from recent orders.
- Access the report for social posts, landing pages, and postcards
Tap View Report in the upper-right corner of the screen.
- View customer journey reports
Tap any active, or paused customer journey to view the report.
Our mobile app includes two handy widgets for your device's home screen, so you can quickly access parts of your account without opening the app. To learn more, check out Google's resource on how to add widgets here, Learn to add widgets to your Android device.
- Add Subscriber
Use the Add Subscriber widget as a shortcut to add a new contact to your audience. Tap the widget to add a subscriber, or tap the three horizontal dots to choose a different audience.
- Last Email Campaign
The Last Email Campaign widget shows an overview of your most recent email campaign. We’ll display the campaign name, number of subscribers sent to, percentage of opens and clicks, and when the campaign was sent. Tap View to open the campaign overview.
Mailchimp for Android will display in English, Spanish, Portuguese, German, French, or Italian depending on the system language you set in your Android device. To learn more, check out this resource on how to change the system on your android phone. Starting with Android 13, language preferences can be set for individual apps like Mailchimp. Check out this resource on how to change your language per app in Android.