About Mailchimp for iOS

Mailchimp's mobile app makes it easy to manage your account on the go. Create and edit campaigns, track account activity, send and reply to Inbox messages, view reports, and add new contacts directly from your mobile device.

This app can do a lot for you when you're out and about, but it's not meant to replace the full version of Mailchimp. If you need to do something in your account that isn't available in the mobile app, access the full version of Mailchimp in a web browser.

Download for iOS

In this article, you'll learn what you can do with Mailchimp's mobile app.

Before you start

Here are some things to know before you begin this process.

• Just getting started? To learn how to set up Mailchimp, check out our article on how to use Mailchimp on mobile devices.
• The features in this article may render slightly differently depending on your device.
• Depending on your user level, you may not have access to all the features in this article. Owners, Admins, and Managers have full access to the mobile app.
• Mailchimp is also available for Android devices.

Navigating the app

You'll find five tabs at the bottom of your screen: Home, Audience, Inbox, Campaigns, and Analytics. Create and import actions appear at the top of each tab outside of Inbox and Analytics.

Search

Tap the search icon at the top of Home to search your campaigns and contacts. Search on the Audience tab looks at contacts; search on the Analytics tab looks at campaigns.

Settings

To access your account settings, tap the Settings gear icon on the Home tab.

From there, you can connect additional accounts, switch between connected accounts, verify email domains, manage push notifications, manage your brand, set your account to dark mode, search our guides and tutorials, or get help.

To learn about your settings options, check out Manage Account Settings on Mobile.

Home

The Home tab is an at-a-glance view of how your campaigns are doing. It syncs with your account data as you build your audience and complete campaigns. At the top of the Home tab, you can add a contact, create an email, and add or manage images.

At the top of the Home tab you'll find Search and Settings (the gear icon). Below your account summary is a row of quick actions: Email to start an email, Contact to add a contact, and Image to upload to Content Studio. Which actions you see depends on your account access.

The Home tab includes a few important sections.

• Summary
  Gives you a glimpse of your total campaign revenue, growth for all audiences, campaign engagement, and e-commerce performance for your connected stores.
• Tools for you
  Stay up to date on the latest app improvements, new features, and tips.
• Recently Completed
  Displays statistics for your recently completed campaigns.
• Ongoing
  Shows performance data for your automations, ads, landing pages, and other ongoing campaign types.
• Customize
  Customize the layout of the Home tab.

Audience

On the Audience tab, you’ll see performance stats for your audience, including information on opens, clicks, subscribes, unsubscribes, and more. You can also communicate with and manage your audience from this tab.

Here are some tasks and how to complete them.

• Add contacts
  Near the top of the Audience tab you'll find buttons for Add contact (enter someone manually), Import contacts (from a file), Sync contacts (from your device address book), and Scan contact (business card scanner)
• Share QR Code
  Tap the QR code icon to get a QR code and share with contacts.
• Share signup form
  Tap the export icon to share your signup form with your contacts via SMS text message, email, or any other available app. You can save the signup form, QR code, or copy and paste it to use outside of the mobile app.
• View subscribed contacts
  Tap the subscribed contacts panel to see all of your contacts. You can also view this information in the Contacts section.
• Search contacts
  Tap the magnifying glass search icon to search for a contact in your audience.
• Create a Welcome Automation\ If your audience doesn't have a welcome automation yet, Audience shows a shortcut to create one. You'll only see this if your account role can create automations.

Audience growth

The Audience growth graph shows monthly trends in your subscribed contacts growth. Tap a bar in the graph to view data for a specific month.

If you have more than one audience, you can switch between them by tapping All Audiences. The audience you switch to will become the new default in your account.

Subscribers

In the Subscribers section, view Subscribes and Unsubscribes from your last campaign.

Engagement

In the Engagement section, you’ll find the average open and click rate per audience for your campaigns. View the average subscribed, average unsubscribed, total unsubscribed, and total cleaned addresses since your last campaign.

Contacts

In the Contacts section, view VIP contacts, contacts by tags or groups, see where your contacts are located, and view which email client they used. To learn more about contacts, check out Add or Import Contacts on Mobile.

Here are some tasks and how to complete them.

• View all contacts
  Tap All contacts. You can also view this information in the subscribed contacts panel.
• View contact profiles
  Tap the name of the contact to view their full profile.
• Tag a contact
  Tap Add Tags in a contact’s profile to add a tag. Tags can be created from here as well.
• Archive a contact
  Tap Archive at the bottom of a contact's profile.
• Edit contacts
  Tap Edit in a contact's profile to edit their information.
• Add a contact note
  Tap Add Note in a contact's profile to enter notes about your contact.
• Delete a contact
  Tap Delete in a contact’s profile to delete a contact from your audience. This action cannot be undone.
• Unsubscribe a contact
  Tap Unsubscribe in a contact’s profile to unsubscribe a contact from your audience. Contacts will have to resubscribe to be added back to your audience.
• Import History
  Tap Import History to view a list of all your past imports.

Inbox

Tap the Inbox tab at the bottom of your screen to read and reply to messages. Inbox is its own tab — you don't reach it through Audience.

You can read and reply to email, SMS, and WhatsApp conversations in Inbox. To learn more, check out View and Manage Inbox Messages on Mobile.

Campaigns

The Campaigns tab shows your emails, automations, landing pages, automation flows, and social posts. To start a campaign, tap Create at the top of the Campaigns tab, then choose what you want to make — an email, a landing page, or a social post. You can't create SMS campaigns in the app, but you can view their reports.

To filter the campaigns, tap the filter icon. Use the filter tool to sort and find your campaigns by type and status.

After you find the campaign you want to work with, tap it and take one of these actions. Available actions vary by the campaign status and type.

Draft campaigns

These emails and ads haven’t been sent yet.

• Edit an email campaign
  Tap Edit and Preview to make changes to a draft email campaign.
• Edit email campaign information
  Scroll to view or edit the campaign information. Tap any field to edit it. You can edit the campaign name, recipients, email subject, from name, and from email address.
• Send a test email campaign
  Tap Send test email, then enter an email address to send a test email. You can send a test email to one address at a time.
• Send an email campaign
  Tap Confirm and Send. Review the checklist for your campaign. If there are issues with your campaign, tap the alert to return to your draft and resolve the problem. When your campaign is ready to send, press Touch and hold to send.
• Schedule an email campaign
  Tap Confirm and Send, then, tap Send Later. Choose the date and time you want to send your campaign, and tap Schedule.
• Publish a draft survey
  Tap on the draft survey you’d like to publish. Click Confirm and Publish. Tap and hold to publish.
• View ad campaign information
  Scroll to view the campaign information, like campaign name, status, channel, audience, date published, budget, and links. To edit an ad campaign, log in to Mailchimp.com from a web browser.

Ongoing campaigns

Ongoing campaigns include automations, RSS automation, and ads.

• Pause and Edit an RSS automation
  Tap Pause and Edit to pause sending and make changes to an RSS automation.
• Resume sending an RSS automation
  Tap Resume.
• Pause all emails in an automation
  Tap Pause Campaign on any automation overview screen.
• Edit an automated email
  On the overview screen, tap the email you want to edit. Tap View Campaign in the upper-right corner. Tap Pause and Edit if your automation is currently sending, or tap Edit and Preview.
• Resume sending all emails in an automation
  Tap Resume Campaign on any automation overview screen.
• View the report for an automation
  On the automation overview screen, tap an individual email to view its report.
• Share your published survey
  Tap Preview, then tap the export icon.
• View campaign information for published, rejected, some rejected, or canceled ads
  Scroll to view the campaign information. For more information about why an ad campaign was rejected, log in to Mailchimp.com from a web browser.

Completed campaigns

Here, you’ll find campaigns that are done sending.

• Share your sent email campaign
  Tap Preview, then tap the export icon.
• Access the report for a sent email campaign
  Tap View Report.
• Resend a sent email campaign
  Tap Replicate at the bottom of the campaign overview page. In the new, replicated campaign, edit your recipients and send the campaign again.
• Resend a regular email campaign to non-openers
  To resend an email to the people who haven’t opened it yet, tap Resend to non-openers. To view the campaign before you send, tap Preview, or to make changes, tap Edit Campaign. Then, press Touch and hold to resend.

Recent

Filter your campaigns by status — Recent, Drafts, Ongoing, Completed, or Archived — and by type. You can also view automation flow details for your draft, active, and paused campaigns.

• Delete a draft or sent email campaign
  Open any campaign and tap Delete at the bottom of the campaign overview page. This also deletes the campaign’s report information from your account.
• View automation flow details
  Tap the Campaigns tab and then select the draft, active, or paused automation flow you want to view. Filter your campaign by Automations or Ongoing to view your automation flows.

Analytics

The Analytics tab displays reports for recent emails, ads, landing pages, social posts, surveys, SMS, and automation flows. You can open SMS reports here, though you can't create those campaigns in the app. Use the Audience drop-down to choose your audience then tap any campaign to view its report and access other tasks.

On the Overview screen of any campaign report, you'll find detailed information and statistics, including the campaign send time and a 24-hour performance graph.

From here, you can also complete these tasks.

• Find out how contacts interacted with you
  Tap the result to view the associated contacts for any of these statistics: opens, clicks, unsubscribes, and abuse complaints.
• View an email campaign e-commerce report
  Tap Revenue and Orders. Use the toggle to view orders placed or products sold from your campaign.
• Resend a regular email campaign to non-openers
  To resend an email to the people who haven’t opened it yet, tap Resend to non-openers. To view the campaign before you send, tap Preview, or to make changes, tap Edit Campaign. Then, press Touch and hold to resend.
• Look at a sent campaign
  Tap View Campaign in the upper-right corner.
• Share reports with clients or colleagues
  Tap the export icon at the top of the screen.
• Share a campaign archive
  Tap the campaign URL to view the share options.
• Cancel a sent campaign
  Touch and hold Need to cancel? This feature is included with the Premium plan. Campaigns must have at least 10,000 recipients to use this feature.
• View an ad campaign e-commerce report
  Tap Revenue and People Reached to view products sold from recent orders.
• View survey response details
  Tap on a response to view who responded, then tap the contact to see their survey responses.
• View automation flow reports
  Tap any active, or paused automation flow to view the report.

Apple's Handoff feature

Handoff

Apple's Handoff feature allows you to begin working on one iOS device and pick up where you left off on another. Handoff is available in Mailchimp for iOS version 3.5 and later. Mailchimp for iOS must be installed on each compatible device you want to use.

When you're working in Mailchimp for iOS on a compatible device, a Mailchimp icon appears in the lower-left corner of the lock screen on your other devices. On the new device, swipe the icon up to open Mailchimp for iOS, and we'll send you straight to the screen you were viewing on your other device.

Home Screen widgets

Touch and hold your Home Screen, tap the plus button, and search for Mailchimp to add a widget.

• Mailchimp Audience — keep track of a selected audience. Small or medium. Touch and hold to choose which audience it shows.
• Mailchimp Last Campaign — keep track of your last campaign. Small or medium.
• Campaign Insights — see campaign performance at a glance. Medium.
• Quick Actions — access quick campaign tools. Small.
• Audience Overview — track your audience growth and activity. Medium.

Visit Apple Support to learn more about widgets on your iOS device.

Language preferences

Mailchimp for iOS will display in English, Spanish, Portuguese, German, French, Dutch, or Italian depending on the language preference you set in your iOS device’s Settings app. To learn more, check out this Apple resource on how to change the preferred language for an app. With iOS 13, you can also set your language preference for individual apps like Mailchimp. To learn more, check out this resource on how to change the language for individual apps on iOS.