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6 Digital Marketing Courses to Take

If you're looking for a way to connect with a modern audience, it's important for you to focus on digital marketing.

Because so many people use the internet when searching for products and services, you must ensure you have a strong online presence. The internet is also very competitive, so digital marketing training is a great way to learn different strategies that can help you stand out from the crowd.

What are the best digital marketing courses to take? While several courses are available, not all are created equal. Read the points below to help you find a suitable class and support your digital marketing efforts.

Should you take a digital marketing course?

Before looking at the top digital marketing course options, you may wonder whether it's actually worth your time and money. There are several situations where taking a course is useful. They include:

  • You want to reach your audience online: If you want to reach your target market online, a digital marketing course can help you get started. As mentioned, many people use search engines to look for products or services. Therefore, learning how search engines work may be beneficial if you want to reach your target market.
  • You want to start a website: It's helpful to take a digital marketing course if you want to create your own website. There are many key components to modern website design, and a specialized course allows you to learn best practices and other skills necessary for site building. A course can also teach you how to make a website that's easy to navigate and search engine friendly.
  • You want to get involved in e-commerce: Taking a digital marketing course may be a good idea if you want to get involved in e-commerce. With so many people purchasing products and services online, digital marketing training is essential if you want to start an online business. A marketing class on e-commerce essentials can teach you how to convince consumers to purchase your products.

These are just a few reasons you might want to take an online digital marketing course. Ultimately, these types of classes allow you to learn the basics of digital marketing and advance your career. Think carefully about the type of course you want to take and review your options before making a decision.

Types of digital marketing courses

As you review the top marketing courses available, you'll see several options.

types of digital marketing courses

Some of the types of digital marketing courses available include:

  • Online: Even though you might be thinking about returning to the classroom, you don't necessarily have to. You might find that it's more flexible to take a class online. If you look at online courses, you'll also open the doors to more options. For example, you might decide to take a class that focuses on social media marketing.
  • In-person: On the other hand, some people have an easier time paying attention when they sit in a physical classroom. So, consider courses with in-person instruction, especially if you have difficulty paying attention when using the internet. It might also be easier to ask questions if you're sitting in front of an instructor.
  • Academic: Some online digital marketing courses offer certificates, while others are more academic. This is the best option if you want to earn a formal degree. In-person classes will cover many of the same topics, such as the importance of lead generation in the online world.
  • Industry: You might also want to explore courses offered by established companies in the industry. Many marketing agencies have plenty of experience reaching their target market, so think about taking an industry class focused on a key topic, such as on-page SEO. This is particularly helpful if you want to learn about something specific.
  • Broad: There are some classes that are broader. If you're learning about digital marketing for the first time, this might be the approach you want to take. That way, you can get a general overview before deciding what you want to focus on.
  • Specialization: Then, there are other courses that offer a more specialized approach. For example, you might want to take a class that focuses specifically on how to choose the right domain name for your website. Or, you might want to enroll in a digital marketing certification course that will teach you about the power of inbound marketing or Google Analytics.

You need to find the best online marketing courses to meet your needs. Think about the benefits and drawbacks of each option prior to finalizing your decision.

Free digital marketing courses

If you aren't sure if digital marketing is for you, you might want to start by taking a few free digital marketing classes. Some of the options include:

Fundamentals of Digital Marketing by Google

Google is still the most popular search engine in the world, so they have a lot of power in digital marketing. Google has a free class on digital marketing you can take and learn more about what it entails.

Digital Marketing Basics by Udemy

Many people love using Udemy for everything from secondary education to learning about specific, niche topics. So, you might want to explore this class on digital marketing basics. You can learn more about how to reach your target market and have the information explained to you in a digestible format.

Digital Marketing Strategy by edX

You might also want to learn more about digital marketing strategies with edX. Knowing how to develop a comprehensive digital marketing strategy and how different digital marketing tactics work together is a good idea. This is a class that can give you a solid overview.

Paid digital marketing courses

After taking a free course, you may decide to invest in a paid digital marketing class. Some of the options include:

The Complete Digital Marketing Course by Udemy

This is a class that will cover digital marketing more in-depth compared to the free options. If you want to learn about the strategies covered in their free course, consider this paid option. You can learn about retargeting ads, marketing funnels, e-commerce, and more.

Digital Marketing Specialization by Coursera

If you want to specialize in digital marketing, consider signing up for this class by Coursera. It has many positive reviews and will teach you everything you need to know in order to create effective digital marketing campaigns.

Digital Marketing Specialist certification by Simplilearn

If you're interested in starting a career in digital marketing, earning degrees and certifications can be helpful. This digital marketing certification from Simplilearn will teach you about search engine optimization, website design, and more.

Factors to consider when selecting a digital marketing course

Selecting a digital marketing course can be difficult with so many courses, classes, and certifications available. To help narrow down your options, here are a few factors to consider.

Factors to consider when selecting a digital marketing course
  • Comprehensiveness: How comprehensive is the class? You need to learn as much about digital marketing as possible, and some classes will cover everything from digital marketing tools to internet marketing.
  • Reputation: You should also think about the reputation of the company offering the class. Does the company have a great reputation in the industry? Do people think highly of the digital marketing certificate or degree offered?
  • Price: You should consider the cost of the class before you get started as well. How much money are you willing to invest in order to learn about digital marketing? Do you think the course is worth the cost?
  • Requirements: Consider the class requirements before deciding to sign up. For example, something as simple as attending a physical classroom daily can be a roadblock. Ask yourself if you're willing to meet the requirements of the course.
  • Time investment: How much time do you have to spend? Do you want to spend an entire semester learning about digital marketing, or are you looking for something you can do in a shorter period?
  • Reviews: Take a look at what other people have to say about the class. Did other students actually learn the necessary digital marketing skills for success?

Start learning with Mailchimp Academy

Digital marketing will only become more powerful in the future, so you must ensure you learn as much about it as possible. There are plenty of courses available, and it's a good idea to consider the benefits and topics of each option before deciding which is right for you.

If you're interested in exploring everything that digital marketing has to offer, take a closer look at Mailchimp Academy. Mailchimp Academy is an educational resource for those who join Mailchimp & Co, allowing you to boost your digital marketing knowledge in an interactive way. Then, you can take what you learned and apply it to your business. Create better campaigns, enhance your website's design, run targeted ads, and more with Mailchimp.

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