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Exceptionally Certified

Professional certifications boost your brand and bottom line, but some certifications are a cut above the rest.

You know you’re great at what you do. But a client that doesn’t know you, doesn’t know that. One way to fix that? Professional certification. Getting certified is great for building your skillset, but it’s arguably even better for building your brand.

We know there are tons of professional certifications out there, but for Mailchimp & Co, getting certified in Mailchimp Foundations—1 of 3 certifications we currently offer—through Mailchimp Academy is the most important.

With all that in mind, here are 10 reasons why you should take the time to get certified.

1. Up your credibility

You can have a great resume and a great opening line, but some clients will need extra reassurance. Certifications give them the confidence that you can, and will, deliver.

2. It’s closer than you think

Getting certified doesn’t need to be complicated. Mailchimp Academy helps freelancers and agencies grow their marketing expertise easily with courses you take at your own pace, quizzes to make sure you’re on track, and Office Hours with members of the Mailchimp team to help you prepare for the final assessments (which you can retake as many times as need be).

3. Boost employability

Just starting out? Certifications are a great way to prove you have the expertise to do the job, even if you don’t have the experience.

4. Continuous learning = continuous growth

When you’re constantly growing your skillset, not only do you stay ahead of the curve, but you position yourself as an expert who invests in your own growth—and by extension, in your clients’ growth, too.

5. Stand out!

With thousands of freelancers and agencies out there, it can be tough to set yourself apart. Certifications are an important way to prove your expertise and skills—and your commitment to professionalism—are a cut above the rest.

6. The bling

Mailchimp certifications come with stylish badges that you can add to your website, email signature, or expert directory listing (once you reach partner status). It’s a way to show off your skills without shouting them from the rooftops.

7. The network effect

Certification often gives you access to a tight-knit community of professionals. For example, Mailchimp partners frequently pass on leads, share knowledge, and help each other problem-solve.

8. Diversify your toolkit

Unlocking new certifications is a great way to become a more well-rounded professional. As you build out your skillset, you’ll be better able to decide if you want to be a specialist (focusing on a particular marketing niche), or if you enjoy more generalist work.

9. Up your bottom line

The more expertise you have, the more you can charge clients. While getting certified definitely boosts your skillset, it might well boost your rates, too.

10. The ROI

With every additional certification, you can grow your expertise, your network, and maybe even your revenues. Sure, we might be biased, but that feels like a bit of a no-brainer.

Looking to level up your professional game?

Join Mailchimp & Co
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