When to use a subdomain
Knowing when to use a subdomain is extremely helpful if you are creating a website for the first time. While most websites simply create new pages or blogs to represent new content, others might develop subdomains. So, how do you know when it is best to use a subdomain or if you should add content to your TLD instead? Two of the main reasons to use a subdomain are:
- To launch a separate website for your main site, such as a promotional campaign, an online store, or even a section that is for members only.
- To create a blog for your website or the existing business or brand it represents.
It is best to use a subdomain when you want to share new content types that cover different types of information with a particular group of people or prospective customers and clients. To target a specific group of demographics with unique marketing campaigns, you can use individualized subdomain names. Unique subdomains can also help you better track the overall effectiveness, engagement, and ROI of the campaigns you launch.
You can also use subdomains to balance traffic, which is often necessary for larger websites and websites that receive thousands, if not millions, of page views each day. Using different subdomains can also be extremely helpful for SEO when done correctly, as the use of subdomains is one of the quickest and most cost-effective ways to boost your website's SEO.