A domain name is more than just the internet address where people can find your website—it’s the online identity of your business. And whether you’re just starting out or you've got an established business that you’re ready to take online, you should invest in one.
Domain names are affordable and easy to register, and give you the power to unite your website, email address, and landing pages under a single, recognizable name. You’ll look more professional and gain instant credibility with your audience.
In this article, we’ll cover the basics of selecting and registering a new domain name, and highlight the benefits of connecting your new domain to Mailchimp.
Choose the right domain name
An effective domain name makes it easier for your existing audience to find (and recognize) your brand online, and it’ll help define your brand to new audiences, too.
As you’re choosing your domain name, keep these guidelines in mind:
- Keep your domain name short and pronounceable, so it’s easy for your audience to type, spell, and remember.
- Consider including keywords in your domain that will help people find you when they search.
- Select a few backup options in case your first choice isn’t available.
- Check the availability of your domain name on social media. A unified brand name and identity across all of your channels can help increase your reach.
- Research the history of your domain to make sure it doesn’t come with any baggage that you’ll have to deal with later, like trademark conflicts or awkward foreign translations.
- Select a domain that contains intentionally misspelled words or words that can have multiple spellings.
- Use a name that people might associate with another business.
- Include numbers or hyphens in your domain name.
- Use trendy, regional slang terms. Set yourself up for long-term success with a domain name that grows with you—instead of a name that ties you down to a certain time period or location.