Keep it short and sweet
A great domain name must be short and to the point, something that a visitor can easily recite to memory, so your site is always accessible. You should strive to create a catchy domain that plays on essential keywords to describe your business to make it easy for shoppers to get a sense of what a site offers.
It is crucial that your domain name is unique and short, as long, generic domains often sound like a promise for a scam. For instance, huge companies like Geico or Amazon provide great domain examples. Both sites use short, to-the-point domain names. Everyone searching for these companies knows to type Amazon.com or Geico.com into their browser. These domains are beyond easy to remember and promise users the exact website they are looking for; Geico or Amazon. Additionally, the short nature of these domain names makes the sites seem trustworthy.
Like these sites, the best way to build a reputation and gain shoppers’ trust is to have a striking domain name that suits your brand and gets people’s attention.
Consider your brand
In order to craft the perfect domain, it is essential to know branding basics that can help elevate your business’ website and attract consumers’ attention. Branding is how a business stands out from companies offering similar products and services. To accomplish this, companies often turn to online branding techniques, including color schemes, designs, and logos that will only be associated with their brand.
When done correctly, a domain name can be an excellent form of branding. For instance, a company with a well-known jingle may choose to create a domain name that can be associated with or incorporate it. If the domain name reflects this famously known aspect of the business, there is a higher chance that customers will take notice, remember it, and return to the website in the future.
Check if your domain name is available
With hundreds of other websites offering similar products and services, the hardest part of creating a domain is ensuring that it is unique. Thankfully, there are many ways to check if a prospective website name is already in use, including MailChimp’s Domain Name Generator, which can help you find and purchase a domain name that stands out from the rest.
Established brands can get territorial if your new domain infringes upon theirs. For this reason, it is recommended you check all of your ideas before assigning a domain to your new website. There are many different ways to check the availability of your domain name. Using your browser, you can look up each variation you have developed to ensure it is not already in use. Next, you can utilize a trademark lookup tool to make sure you are not infringing on a trademarked name. Finally, you can use a Domain Name Generator Tool, such as MailChimp’s, to search the web for available domain names.