Designers study rules, principles, and theories when they're learning how to design flyers, websites, and other materials. One such theory designers learn is Gestalt theory, also known as the Gestalt principles of perception and design. This theory discusses how people see patterns and different aspects of the world, including branding elements like logos and websites.
The Gestalt principles were formed in the 1920s by psychologists about how people view their surroundings. Ultimately, it studies how the human brain reads and interprets visuals. For example, you can use different shapes to create a visual because your brain fills in the blanks automatically.
Of course, this psychological theory can also help designers create branding visuals by understanding how the human brain recognizes patterns. Using Gestalt principles, designers can enhance the design of anything they create. Designers understand that psychology can impact design. For example, color theory is another popular course that discusses how color can affect emotions. Therefore, designers use different psychological theories to understand how to improve their designs and create something unique. Everything from the best blog design to logo design can benefit from learning about the Gestalt principles of perception.