Captar Alunos (Attracting Students, in Portuguese), the education marketing branch of Mailchimp partner agency Digital Marketing 360, provides digital marketing services to education institutions in several categories: open courses, regular schools, vocational education, among others. A sector that is considered a niche and peculiar in many ways.
As any other country in the world, Brazil was struck with the COVID-19 pandemic in March 2020, and all Brazilian states implemented restrictive measures that eventually led to total isolation and the suspension of all classes.
What could have been a very challenging scenario for Captar Alunos, turned out to be a unique opportunity for new business. After refining its messaging and being more careful with content distribution, the agency managed to double its number of clients.