The Future of Marketing AI Isn’t Added On—It’s Built In
Surprisingly simple ways AI can create better marketing in less time
Marketers know they need AI to compete, here’s how
Today’s breakthroughs in AI and machine learning alongside the emergence of new ways to analyze customer data have the marketing industry buzzing with possibilities. But with that excitement can come questions about how these marketing possibilities can become workflow realities.
That’s why Mailchimp commissioned a study conducted by Forrester Consulting
We commissioned Forrester Consulting to get a better understanding of the challenges marketers are facing today as well as their perspectives around AI. Our report explores how this technology can help you save time, create better marketing, meet customer expectations, and deliver results.
88% of marketers believe their organization must increase its use of automation and AI to meet customer expectations and stay competitive*
Download the report
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Source: A commissioned study by Forrester Consulting on behalf of Mailchimp (March 2023) of 313 small business (companies with 10-999 employees and revenue between $5M to $999.99M USD) marketing automation strategy decision makers in North America, Australia and the UK.
* Based on Forrester respondents who selected “strongly agree” and “agree" in response to rating level of agreement with whether their marketing organization must increase its use of automation and AI to scale and stay competitive. And, based on Forrester respondents who selected “strongly agree” and “agree" in response to rating level of agreement with whether their marketing organization must increase its use of automation and AI to meet customer expectations.