Webinars offer several benefits for the presenter and for the clients.
1. Totally remote
Webinars are remote and just like other types of remote work, have been readily adopted by businesses and organizations. People like to work from home, and they can attend numerous webinars without ever leaving their home office.
2. You can gain audience insights
Webinars give you the ability to track viewers digitally, and they also facilitate online discussions with clients, giving you the client's perspective, needs, and problems or concerns.
This opens up an opportunity for you to resolve client issues to their satisfaction or offer them customer care solutions, thereby gaining a positive result for you and the customer.
Another purpose of a live webinar can be to start the customer's journey through your marketing funnel. Your first conversion can be signing up for the webinar or starting a webinar registration, then helping them learn what they need to take the next step towards purchasing your product.
3. You can generate leads
Whether your webinar is live-streamed or recorded for presentation, it gives you an opportunity to highlight and promote your products and/or services and generate new leads for your sales funnel. One method is to offer them free webinars in exchange for their email address in order to send them your email newsletter.
The audience data you gather from your webinar can be very useful in understanding how to approach new leads, and what type of content to create for them that will help them become ready to make a purchase.
4. You can strengthen relationships with your customers
Since you put yourself in front of customers (virtually, at least), webinars are a good way to build rapport with and build customer relationships. They get to know a little bit more about you, and you can learn about them through online chat, responses to questions, and conversions.
5. Easy to train employees
A user onboarding webinar is an effective tool for training employees, especially for employees who are working remotely and in a different geographical area.
In fact, you can gather together all of your remote workers for your webinar and then have a live discussion to engage them in the process, all without leaving their home offices.
Webinars are affordable. You don't need to rent a room. You don't need to provide food and drinks. You don't need to compensate your audience for travel fees. All you need is a good internet connection, a camera to record or live stream, and the software to share with the world.
How to create an effective webinar
- Set your goals
- Keep it short
- Plan for participation
- Choose your platform
- Promote your webinar
Set your goals
For a webinar to be successful, you need to decide what the webinar is trying to accomplish. With those goals in mind, you can flesh out a rough draft of what to include in your webinar.
Keep it short
People have short attention spans. This means you should plan for your webinar to be as short as possible, while also achieving your goals.
If your subject is complex, you can split your webinar into a series of short webinars. Ultimately, your webinar should be no more than 60 minutes. But remember that you can't just pack your 60-minute webinar with tons of information.
Instead, create an outline and make each section as easy as possible for someone to follow if they are new to the topic.
Plan for participation
There are numerous ways to offer your audience a chance to participate. Some suggestions are to include:
- Discussion topics
- Question and answer period
By offering your audience the ability to participate, you also give them a reason to stay tuned, listening to what you have to say. Having built-in sessions for discussions or questions puts the ball in their court. They engage with your topic and retain more information.
Choose your platform
There are several webinar software solutions for hosting a webinar. Microsoft Teams and Zoom are two of them. Most webinar software enables viewers to access it from a PC, Mac, tablet, or smartphone, giving participants the freedom to access the webinar from anywhere.