Add an Update Profile Link

When you send your campaign, you may want to include an option that allows your subscribers to update their preferences in their web browsers, so you don't need to update their profiles for them. In many cases, this option can reduce unsubscribes, because users can easily change their preferences to receive the information they want.

To do this, you'll add the *|UPDATE_PROFILE|* merge tag to your campaign, which will be replaced with a link to the Update Profile Form after your campaign is sent.

In this article, you'll learn about a few ways to add an Update Profile link to your email campaigns.

Before you start

Here are some things to know before you begin this process.

  • If you use one of Mailchimp's Basic or Themed templates, we automatically include an Update Profile link in the campaign footer.
  • This process uses the *|UPDATE_PROFILE|* merge tag. We recommend that you familiarize yourself with how merge tags work.
  • The Update Profile link is unique to each subscriber and campaign. For this reason, the *|UPDATE_PROFILE|* merge tag only works after a campaign is sent to your audience.
  • Your subscribers will be sent to the Update Profile Form to update their preferences. It's a good idea to take a look at your Update Profile Form to make sure the design and content is what you want.

Add to source code

To add an Update Profile link to your source code, follow these steps.

  1. In the Content section of the Campaign Builder, click Edit Design.
    click edit design
  2. On the Design step, click the text content block you want to edit.
  3. Click the < > Source icon in the toolbar.
  4. Add the following code where you want your Update Profile link to display.

    <a href="*|UPDATE_PROFILE|*">Update Profile</a>
  5. Click the < > Source icon to return to the visual editor and review the design.

  6. Click Save & Close.

Add to custom code

If you created a custom HTML campaign or template, you can add an Update Profile link to your own HTML. Type the following code wherever you want the link to appear.

<a href="*|UPDATE_PROFILE|*">Update Profile</a>

Add to plain-text campaign

When you edit your Plain-Text Campaign, type the merge tag in as regular text. We'll populate the link after you send your campaign. Here's an example:

Update Profile: *|UPDATE_PROFILE|*

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