Before you do anything else, turn on Analytics for your Twitter account. Go to the Twitter Analytics main page and sign in using your username and password.
If you’re already signed in to your account, you can access Analytics through the sidebar menu on the desktop version of Twitter. Click the ellipsis icon at the bottom of the menu and select Analytics.
On the Analytics dashboard, you’ll find a few different tabs where you can access the various features available.
Your account home page
From the Home tab, you get a summary of your account activity for the past 28 days. This includes your tweets, tweet impressions, profile visits, mentions, and follower count. Each of these metrics includes a small activity graph along with increases or decreases since the last period.
Scroll down on your account home page to view highlights of your account activity over the past few months, such as top tweets, top followers, and top mentions.
Click on the Tweets tab at the top of the page to view your tweet activity. This page is broken up into its own series of tabs.
Under this default tab, you’ll see your tweets over the past 28 days, with the latest on top. This is useful for scrolling down and glancing over data—impressions, engagements, and engagement rate—for individual tweets.
A graph at the top breaks down impressions by day. There’s also a series of graphs on the right side of the page that show the fluctuation of this data. Regardless of what tab you select, the graphs remain visible. You can use these graphs to track the performance of tweets, plus they’re useful when you’re planning future content as part of your social media planning.
Click over to Top Tweets to see your tweets ordered from most to fewest impressions. Here, you can see which of your tweets are getting the most exposure.
Tweets and replies
This tab is almost exactly like the Tweets tab—with your tweets in chronological order—but it shows both your original tweets and your replies. Your reply tweets behave just like regular tweets in that they can engage your followers and lead potential followers to you, so it’s worth keeping an eye on them. (The Top Tweets tab includes replies, too.)
If you’ve already signed up for promoted tweets through Twitter Ads, you can watch those tweets here. Twitter Business offers several paid features like this that integrate with Analytics. But don’t worry, you can still do plenty with Analytics without paying anything.
Select Videos under the More tab on the top bar to access your video activity. On this page, you can see how your videos and promoted videos are doing.
This tab is devoted to another option available through Twitter Business. Conversion tracking lets you track when users take a certain action, like visiting your website.
How to adjust the date range
When viewing any of the tabs above, change the visible date range by clicking the drop-down menu in the top right-hand corner of the screen. The menu button displays whatever range it’s currently set to—the default is the last 28 days.
You’ll see options to view the last 7 days and any of the last 5 months. Or, if you like, you can select a specific date range. After selecting the range you want, hit Update to view the new data.
How to export data
To download a CSV file for activity data within any date range, use the Export data option, which is to the right of the date range menu. These files open in Microsoft Excel and similar programs, allowing for easier social media management.
You can either export by tweet or by day. When you choose one, you’ll get a sheet that displays a comprehensive rundown of the data collected for the range and specifications you’ve selected.
The Twitter stats data downloaded includes the following and more:
- Engagement rate
- User profile clicks
- URL clicks
- Hashtag clicks
- Detail expands
- Permalink clicks
- App opens
- App installs