Wondering how to create a newsletter signup form and why you should bother in the first place? Simply put, a newsletter is one of the most direct, effective ways to reach your customers.
Sure, you have other methods to communicate with clients. While you can reach out through advertising channels and social media platforms, there’s one big problem: you’re not actually in control of those communications. The third-party platform is.
Many social media sites have a pay-for-visibility model. If you don’t keep upping your ad budget, they can suppress your messages. Companies struggling for visibility are competing with every other business in that sector.
Newsletters take away the intermediary and let you communicate directly with clients. However, the customer must sign up to enjoy your well-crafted newsletters. Let’s look at what a newsletter signup form should include and what you need to avoid.
What is a newsletter signup form?
A newsletter signup form allows you to collect email addresses. This lets you directly contact people who subscribe to your newsletter. There are a variety of ways customers can sign up, including:
- A dedicated landing page you drive traffic to
- Floating bars or sidebars
- Website headers
- Pop-up sign-up forms and exit intent popups
- In-person signatures, such as at a convention booth
Email addresses are often gathered through two-factor authentication. Typically, the customer will get an email right after using a signup form, and they can reply to accept communications from you. Once confirmed, the collected addresses go into a database, allowing you to create different audience segments and send newsletters or other promotional messages.
Why should your business have a newsletter signup form?
Newsletters have become a key part of many digital marketing strategies. Once you have a list of subscribers, you control the communication they receive, and your brand can reach out directly without relying on an intermediary.
Customers also love newsletters for a simple reason: social media is failing them. Unfortunately, they’re in danger of missing out on exciting product releases and seasonal sales due to social media algorithms not displaying your posts. Many of your customers will fill out an email capture form to guarantee getting messages on time.