Ways to Add a Signup Form in WordPress

There are a few ways to grow your Mailchimp audience with a Wordpress site. The method you'll use depends on whether you use WordPress.com or WordPress.org. WordPress.com is a hosted web platform, typically used to create blogs and small websites, while WordPress.org offers a customizable, self-hosted web platform for more advanced websites.

In this article, you'll learn which signup form works best with your site.

If You Have a WordPress.com Site

WordPress.com supports a signup content block that you can add to a post or page through your WordPress Editor. After you connect your site to Mailchimp, add this block to grow your audience and boost visitor engagement. Take a look at the WordPress.com blog for tips on how to keep your audience engaged.

Add the Mailchimp Block

To add the Mailchimp block to your post or page, click the Add Block button in your WordPress Editor and search for Mailchimp.

wordpress - mailchimp block

Your block will be connected to the Mailchimp audience that you select during setup. To move the block, click and drag it to where you’d like it to go.

Customize Block

Customize your signup form settings in the provided sections on the Mailchimp block.

  • Email Placeholder: Once your visitor starts filling out the form, this placeholder text will disappear.
  • Submit button label: Text on the submit button.
  • Terms of service disclaimer: These terms and conditions are the contract between you and the subscriber.
  • Success text: Message that will appear after visitors submit their email.
  • Error Text: Message that will appear if there was a problem in submitting the form.

If You Have a WordPress.org Site

WordPress.org supports form URLs, form plugins, and embedded forms. Because you host your own site with WordPress.org, you can customize your site with HTML edits, plugins, and advanced features.

Install a Signup Form Plugin

A plugin is a WordPress add-on that enhances your site with extra features. Use a plugin to install a simple Mailchimp signup form on your site.

The form created by a signup form plugin appears directly on WordPress pages, so visitors can fill it out without leaving your site. To customize the form's style, you may need HTML experience, or access to a developer or Mailchimp Expert.

Learn how to use our handy form plugin in Connect or Disconnect List Subscribe for WordPress.

Insert Mailchimp's Embedded Form

Mailchimp creates an embeddable signup form for each audience in your account that you can paste into your website's HTML. There are a few form designs to choose from, and you can edit the HTML code of the form to match your site. Most WordPress sites work best with Javascript disabled in the form code, or the Unstyled form.

Paste the embedded form in any HTML-ready area of your site, like Posts and Pages, or in Text widgets. To use a Mailchimp embedded form, you may need HTML experience, or access to a developer or Mailchimp Expert.

Learn how to embed a signup form on your site.

Insert Mailchimp's Subscriber Pop-Up Form

Mailchimp's subscriber pop-up form is a type of embedded form that pops up when a new visitor arrives on your site. You will design and edit the form in Mailchimp, and then publish or paste the code into your site.

If your site is connected through our Connected Sites page, we will automatically push the code to your site once you publish it. If your site is not connected, generate the form code and paste it into your site. You can also edit the form's HTML code to customize it even more. We recommend that you paste the form code to a Post or Page, because WordPress elements like footers, navigation bars, headers, sidebars don't always support this type of embed code.

To use a subscriber pop-up form, you may need HTML experience, or access to a developer or Mailchimp Expert.

Learn how to add a pop-up signup form to your site.

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