There are a few ways to grow your Mailchimp audience with a WordPress site. The method you'll use depends on whether you use WordPress.com or WordPress.org. WordPress.com is a hosted web platform, typically used to create blogs and small websites, while WordPress.org offers a customizable, self-hosted web platform for more advanced websites.
In this article, you'll learn which signup form works best with your site.
Before you start
Here are some things to know before you begin this process.
Mailchimp signup forms can only be added to paid Business or eCommerce Wordpress plans.
If you do not have a Business or eCommerce Wordpress plan, you can add a Mailchimp block instead.
To add the Mailchimp block to your post or page, click the Add Block button in your WordPress Editor and search for Mailchimp.
Your block will be connected to the Mailchimp audience that you select during setup. To move the block, click and drag it to where you’d like it to go.
Customize your signup form settings in the provided sections on the Mailchimp block.
Email Placeholder: Once your visitor starts filling out the form, this placeholder text will disappear.
Submit button label: Text on the submit button.
Terms of service disclaimer: These terms and conditions are the contract between you and the subscriber.
Success text: Message that will appear after visitors submit their email.
Error Text: Message that will appear if there was a problem in submitting the form.
If You Have a WordPress.org Site
WordPress.org supports form URLs, form plugins, and embedded forms. Because you host your own site with WordPress.org, you can customize your site with HTML edits, plugins, and advanced features.
Install a signup form plugin
A plugin is a WordPress add-on that enhances your site with extra features. Use a plugin to install a simple Mailchimp signup form on your site.
The form created by a signup form plugin appears directly on WordPress pages, so visitors can fill it out without leaving your site. To customize the form's style, you may need HTML experience, or access to a developer or Mailchimp Expert.
Paste the embedded form in any HTML-ready area of your site, like Posts and Pages, or in Text widgets. To use a Mailchimp embedded form, you may need HTML experience, or access to a developer or Mailchimp Expert.
Mailchimp's subscriber pop-up form is a type of embedded form that pops up when a new visitor arrives on your site. You will design and edit the form in Mailchimp, and then publish or paste the code into your site.
If your site is connected through our Integrations page, we will automatically push the code to your site once you publish it. If your site is not connected, generate the form code and paste it into your site. You can also edit the form's HTML code to customize it even more. We recommend that you paste the form code to a Post or Page, because WordPress elements like footers, navigation bars, headers, sidebars don't always support this type of embed code.
To use a subscriber pop-up form, you may need HTML experience, or access to a developer or Mailchimp Expert.