We live in an ad-inundated world. Everywhere you look, someone is trying to sell you something. Your customers feel this, too, which is why it may take more marketing touchpoints than normal to break through and really resonate with them. The best way to do that is by taking a multichannel approach. A multichannel strategy can help you reach your people where they are, keep all your marketing work conveniently in one place, and increase your ROI over time.
Best of all? They’re not as expensive or complicated as you think. And you don’t have to use all the channels on day one! It’s all about connecting the dots for your audience. Start with what makes sense for you, start testing out combinations, and you’ll be impressed with how quickly you get results. Here are a few ways to get started.