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The easiest way to run multichannel marketing campaigns

Our marketing platform was built with busy, time-strapped small businesses in mind. With intuitively designed features and audience-centric insights, Mailchimp brings all your tools together seamlessly so everything just works—every time.

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Getting started is so simple, you can create an account and launch your first campaign in less than 15 minutes.

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All your marketing in one place

With all of your content and channels in one place, you can quickly create integrated campaigns and make the most of your assets, time, and resources.

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We'll help you reach the right people

We create pre-built audience segments based on your contacts’ demographic information, shopping behavior, and campaign engagement so that you can craft messages that matter to them. Segments update automatically, so your message will always reach the right people.

Build beautiful campaigns in just a few steps

  • We offer expertly designed, ready-made templates to help you get started with landing pages, emails, and more.

    Example of an email template

  • Our intuitive drag-and-drop designer makes it easy to customize layouts and create the perfect campaign for your brand.

    Example of the drag and drop tool in the email builder

  • With your brand assets in our content studio, you’ll have what you need for campaigns on hand. Quickly and easily use content from your social posts, e-commerce store, campaigns, and more—just click and go.

    Example of adding content to your email

  • Check out your campaigns on any device before sending—our templates are responsive, so they look great no matter what size the screen. Once you launch, just sit back and watch the results come in.

    Example of the email preview after it's built
Example of an email template
Example of the drag and drop tool in the email builder
Example of adding content to your email
Example of the email preview after it's built

“The out-of-the-box design layouts have made our jobs easy. We can make nice looking emails in 5 minutes!”

- Josh Skinner, studio manager of R. Wood Studio
See how easy it can be

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Download Mailchimp’s mobile app to turn on automations like abandoned cart emails with a few quick taps. Set it up once, and we’ll make sure it works every time.

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    Connect all your favorite tools

    You don’t have to be a developer to integrate your other apps—we make it easy.

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    Get help when you need it

    We’ve got marketing guides, step-by-step tutorials, and 24/7 support.

FAQs

  • Multi-channel marketing means reaching your customers across multiple platforms and channels in a coordinated way — email, social media, ads, SMS, landing pages — wherever they spend their time. Rather than putting all your effort into one place, you show up consistently across the channels your audience already uses. Customers rarely convert after a single touchpoint. They might see your Instagram ad, sign up for your email list, and then click through a promotional SMS before finally making a purchase. A solid multi-channel marketing approach accounts for that full journey. Mailchimp brings all of those channels together in one platform, so you're not jumping between five different tools to manage your campaigns.

  • A multi-channel marketing campaign is a campaign that runs simultaneously across two or more channels. Instead of sending a single email blast and calling it done, you're coordinating multiple touchpoints at once. For example, you might use an email announcement paired with a social ad and a dedicated landing page, all promoting the same offer. The difference from a single-channel campaign is intentional coordination. Each channel plays a role, and together they reinforce your message. Mailchimp's Campaign Manager makes it straightforward to build and manage all of that from one place, so nothing slips through the cracks. Learn more about why multichannel campaigns matter and how to get started.

  • Here are the channels you can run through Mailchimp:

    • Email marketing: Mailchimp's core channel, with templates, automation, and audience segmentation built in.
    • SMS marketing: Send promotional and transactional texts to customers who've opted in.
    • Social media posts and ads: Publish organic posts and run paid ads on Facebook, Instagram, and X directly from your dashboard.
    • Google remarketing ads: Re-engage people who've already visited your site with targeted display ads.
    • Landing pages: Build standalone pages to support specific campaigns without needing a separate tool.

  • These features are what set Mailchimp apart for multi-channel campaigns:

    • One dashboard: Manage every channel from a single place instead of logging in and out of separate platforms.
    • Automatic audience segments: Pre-built segments update on their own as your audience grows and changes.
    • Drag-and-drop builder: The same intuitive builder works across campaign types, so there's no learning curve when you switch channels.
    • Content Studio: Store all your brand assets in one location so you're always pulling from the same approved images and files.
    • Fast setup: You can launch your first campaign in under 15 minutes.

    Multichannel marketing automation can take this even further, helping you trigger the right message on the right channel at the right time.

  • Multi-channel marketing focuses on having a presence across multiple channels. Omnichannel marketing takes that further — it's a fully integrated experience where every channel works together seamlessly, and the customer's journey is consistent no matter where they engage with you. In practice, multi-channel gets you showing up in the right places. Omnichannel ensures those places feel connected. For a deeper look at how they compare, this breakdown of omnichannel vs multichannel covers the distinctions and when each approach makes sense. Mailchimp supports both, so you can start with a strong multi-channel presence and layer in more integration over time. Staying on top of omnichannel trends can also help you spot where customer expectations are heading.

  • Here's how to get your first campaign up and running:

    • Sign up and connect your channels: Create your Mailchimp account and link the platforms you want to use.
    • Choose a template: Mailchimp offers templates for email, landing pages, and more — pick one that fits your campaign goal.
    • Customize with the drag-and-drop builder: Adjust your design, copy, and branding without writing a line of code.
    • Set up audience segments: Define who should see each part of your campaign based on behavior, location, or other data.
    • Schedule and launch: Set your send times across channels and go live when you're ready.
    • Track performance in Campaign Manager: Monitor results across all channels in one view and adjust as needed.

    Ready to get started? Mailchimp walks you through how to create multichannel campaigns step by step.

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Campaign Manager

Campaign Management with Webhooks

Create, manage, and analyze multi-channel campaigns all in one place with Mailchimp's Campaign Manager. Utilize webhooks for a seamless integration with third-party apps. Try it now!