Once you get your EIN, you can open a business bank account. As you get through these legal and operational requirements, make it a point to register other crucial details such as your business or domain name.
Hire a team
After you are done with the initial few steps, make sure that you hire a team for your online clothing store. While you can hire fresh graduates, ensure that you also have a number of employees who have experience in managing boutiques online in some capacity. This makes sure that you are not navigating in the dark and have seasoned professionals within your team.
Apart from determining if you need an office, you can also look at different hiring practices and recruitment models. For instance, if you are hesitant in onboarding full time web developers for your online clothing store, you can outsource that requirement to freelancers or third-party providers. This gives you a way to optimize your hiring spend, while also getting reliable professionals to become a part of your time.
Create and market your website
While setting up your business’ legal and team structure, pay attention to the creation of your website. Under this step, you can choose an e-commerce platform where you can host your website. For optimal management, choose a platform with a content management system (CMS) that lets you add, edit, and remove products as well as other content with a point-and-click interface.
Apart from ensuring that your website is appealing and mobile-friendly, make it a point for it to be ready for SEO (search engine optimization). This lets your store appear on search engine results whenever someone searches for the types of products or clothing items that are available on your website. This enables you to receive higher online traffic against relevant keyword searches. You can also look into paid marketing through methods such as displaying ads on Google, Facebook, and YouTube.
Consider your suppliers
While starting an online clothing store, it is crucial that you choose your suppliers carefully. If you are a designer, you can very well fill your website with clothes that you create all by yourself. But if you just admire fashion or want to turn your boutique into a commercially successful business model, you can also showcase more than a few designers or suppliers through your website.
If you choose the second option, you can take a leaf out of the book of established online store owners and compare options on storing or selling these third-party items. Many boutiques go the old school route of storing these items at their premises and shipping them off whenever they receive an order. Alternatively, others prefer the practice of having the supplier ship the item directly to the customer.
The method of having the supplier directly ship their products to customers is called dropshipping. With this practice, you don’t have to store any items that you showcase on your online clothing store. Instead, whenever you receive an order for any clothing or accessory, you can forward the shipment requirement to the supplier itself. This not only saves you from the hassle of handling shipping, but also allows you to make faster deliveries to your customers.
With the growth of e-commerce, dropshipping has become an established sector in itself. This also makes it easy for you to find suppliers for your online clothing store who have no problem following this practice. Since you only have to pay the supplier for the items that they have sold through your website, this also helps you steer clear of massive upfront costs.
Keep updating your inventory
After you have finalized your list of suppliers as well as their preferred method of inventory management, make sure that you keep updating your offerings on your website. Typically, you may need to freshen up your catalog a few times a year. This is especially true during seasonal changes, where it is crucial that your offerings meet the latest trends in associated fashion and styles.
You can also keep rotating different outfits as well as discount offers throughout the year. With high quality pictures, competitive price cuts, and fresh styles, you can increase your chances of nabbing consistent sales. This is where your choice of a CMS makes its presence known. This ensures that you are able to make quick changes to your website. Otherwise, you may need to depend on your inhouse or third-party developer for these requirements.