Lookalike Audience Finder
Find new people with the help of your best customers
Mailchimp's lookalike audience finder works with social ads and postcards to help you reach more people. We use your Marketing CRM data and our large audience network to find new lookalike audiences who are similar to your contacts.
Take what you know
Add what we know
Find the right people
Around 70% of global marketers think finding shoppers who really like their stuff is challenging. However, our lookalike audience builder helps you find the best people to talk to.
Use lookalike audiences to find new friends for your business with social ads
Take the guesswork out of finding new customers by creating social ads in Mailchimp. You can use our audience finder for your Instagram and Facebook campaigns and gain access to custom audience or top-performing segments to target people who are interested in what you have to offer so that you can get more for your money.
Say hi to the right people with postcards
Grow your audience by sending postcards to people who are a lot like your VIPs or most-engaged contacts. Simply choose your targeting criteria in our lookalike audience builder—like a top-performing segment or contacts with a specific tag—and a location, and we’ll take care of the rest. The lookalike audience finder is a paid feature for postcards, but you can try it for free to see how many people you’d be able to reach before you send your campaign.
It's easy to get started with our audience finder
And it's free. Two things everyone loves.