Lookalike Audience Finder

Find new people with the help of your best customers

Mailchimp's lookalike audience finder works with social ads and postcards to help you reach more people. We use your Marketing CRM data and our large audience network to find new people who are similar to your contacts.

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Take what you know

Choose what your new audience should look like using your Marketing CRM data.


Add what we know

We’ll use our network of 4 billion audience members to find you similar people.


Find the right people

Mailchimp helps you get your brand in front of the audience you’re looking for.

Around 70% of global marketers think finding shoppers who really like their stuff is very challenging. That's why Mailchimp helps you find the best people to talk to.

Illustration of an instagram ad and a facebook ad.

Find new friends for your business with social ads

Take the guesswork out of finding new customers by creating Facebook and Instagram ads in Mailchimp. You can use your audience or top-performing segments to target people who are interested in what you have to offer, so you can get more for your money.

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Say hi to the right people with postcards

Grow your audience by sending postcards to people who are a lot like your VIPs or most-engaged contacts. Simply choose your targeting criteria—like a top-performing segment or contacts with a specific tag—and a location, and we’ll take care of the rest. Lookalike audience finder is a paid feature for postcards, but you can try it for free to see how many people you’d be able to reach before you send your campaign.

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Power your multi-channel campaigns with lookalike audience finder

When you use postcards and social ads to grow your audience, you can use your other marketing channels to encourage new people who are interested in your brand to become loyal customers.

Learn how it's done

It's easy to get started

And it's free. Two things everyone loves.

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