Audience Insights
Customer data. Nurturing relationships. Conversions. Learn how it all works together to build your business.
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How to Give Your Marketing Goals a Spring Cleaning
Grow your audience, save time, increase sales, and optimize the results. Our marketing tips can help.
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Target Audience
The people you want to reach with your marketing efforts. These are the consumers who will be most interested in your products or services—and most likely to convert from leads into customers.
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19 Tips to Grow Your Business in 2020
We rounded up advice from some of our savviest customers about how to succeed in the new year.
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How to Review and Measure the Success of Your Small Business Blog
Revisit your goals to find out what you did well and where you can improve.
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How to Carry Holiday Momentum into the New Year
After a busy holiday season, prepare your business to do even better this year.
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Unlock Better Targeting with Tags
Learn how Ticket Alternative and Freshtix turned audience organization into higher open rates.
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Marketing Analytics
A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions.
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4 Tips for Getting a Head Start on Your Holiday Marketing
Learn how early planning will help you lay the groundwork for a successful holiday season.
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Customer Lifetime Value and Why it Matters
You’ve heard about CLV. But what is it, how can you calculate it, and why does it matter? Mailchimp’s tools and resources will help you get started.