Audience Insights
Customer data. Nurturing relationships. Conversions. Learn how it all works together to build your business.
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Poll vs. Survey: What’s the Difference?
Want to improve your market understanding? Learn how poll vs. survey research methods offer insightful and accurate data about customer needs and preferences.
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The Role of Customer Loyalty Analytics
Unlock insights into customer behavior with customer loyalty analytics. Enhance your retention strategies and boost customer satisfaction.
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What Is Nonresponse Bias? (And How to Avoid It)
Check out these survey best practices to improve your survey questions, increase your number of respondents and avoid nonresponse bias.
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Psychographic Data Explained [Definition, Uses, Pros, & More]
Psychographic data is the key to understanding who your audience is and how to target them. Learn how to use psychographic data in your marketing.
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What is an Online Form Builder? Features Explained
Online form builders make it easy to gather information from visitors to your site. Learn more about website form builders and why they’re important here.
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Demographic Survey Questions: Top Questions to Ask
Asking demographic survey questions can help you better understand your audience. Learn more about what to ask by reading this article.
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Customer Satisfaction Surveys: An In-Depth Guide
Customer surveys can provide vital information about your target audience. Learn more about customer satisfaction surveys here.
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How Honeywell Biscuit Co. Builds Customer Connection Through Empathy
When UK-based Honeywell Biscuit Co. allowed subscribers to opt out of holiday promotions, they found room for deeper engagement.
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The Science Behind the Art of Marketing
5 behavioral economics lessons marketers need to know
