Audience Insights
Customer data. Nurturing relationships. Conversions. Learn how it all works together to build your business.
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Poll vs. Survey: What’s the Difference?
Want to improve your market understanding? Learn how poll vs. survey research methods offer insightful and accurate data about customer needs and preferences.
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The Role of Customer Loyalty Analytics
Unlock insights into customer behavior with customer loyalty analytics. Enhance your retention strategies and boost customer satisfaction.
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What Is Nonresponse Bias? (And How to Avoid It)
Check out these survey best practices to improve your survey questions, increase your number of respondents and avoid nonresponse bias.
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Psychographic Data Explained [Definition, Uses, Pros, & More]
Psychographic data is the key to understanding who your audience is and how to target them. Learn how to use psychographic data in your marketing.
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Customer Satisfaction Surveys: An In-Depth Guide
Customer surveys can provide vital information about your target audience. Learn more about customer satisfaction surveys here.
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Demographic Survey Questions: Top Questions to Ask
Asking demographic survey questions can help you better understand your audience. Learn more about what to ask by reading this article.
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How Honeywell Biscuit Co. Builds Customer Connection Through Empathy
When UK-based Honeywell Biscuit Co. allowed subscribers to opt out of holiday promotions, they found room for deeper engagement.
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The Science Behind the Art of Marketing
5 behavioral economics lessons marketers need to know
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How to Create a Customer Service Philosophy for Your Business
A customer service philosophy can help your company identify and target customer needs, foster honest communication and engagement, and showcase the company mission and core values.
