When a subscriber in your audience opts out of future email marketing, it's called an unsubscribe. CAN-SPAM, CASL in Canada, and other anti-spam laws require Mailchimp to have an unsubscribe process in place.
In this article, you'll learn about unsubscribes in Mailchimp.
How to manage unsubscribes
Here are a few things to keep in mind when you manage unsubscribes in Mailchimp.
Mailchimp doesn't allow outside unsubscribe processes, so you need to use the unsubscribe link we provide in your email templates.
If you see high rates of abuse complaints or unsubscribes, we recommend you use the double opt-in process for audience subscriptions.
High unsubscribe rates can lead to account suspension. If your account has been suspended, please follow these steps to resolve the issue.
For security reasons, when someone unsubscribes from your email marketing, Mailchimp automatically hides their full email address in the unsubscribe confirmation page and URL. If you add third-party code to your unsubscribe form, we recommend you ensure that the service you’re using also has safeguards in place to protect the privacy of your contacts.
How unsubscribes work in Mailchimp
Mailchimp treats all audiences in your account independently. When a contact unsubscribes from an audience, they opt out of marketing emails for that audience only. For users who use one account to manage audiences for multiple clients, this is important, so a subscriber who opts out of email marketing from one client isn't unsubscribed from other client audiences.
If you have multiple audiences for a single organization, it's best to manage one primary audience, and use tags to organize subscribers. You can then send campaigns to tagged contacts or create segments based on tag data.
When you use a primary audience, it allows your subscribers to unsubscribe without the concern that they may be in another audience in the account. If a subscriber who believes they opted out of communications from your company continues to receive campaigns sent to other audiences, it can result in complaints that could put your account at risk for compliance issues.