When a subscribed contact clicks the unsubscribe link in your Mailchimp campaign, or when you manually unsubscribe a contact, the system assumes it was done on purpose and changes the contact's email marketing status. But we know accidents happen, so there are a couple of ways to resubscribe a contact.
In this article, you'll learn how to resubscribe a contact.
Before you start
Mailchimp respects any contact's request to be unsubscribed from your email marketing. Contacts can opt out of your marketing through the unsubscribe link in your email campaigns. To resubscribe, they need to opt in through your signup form.
If you bulk unsubscribe addresses for audience maintenance purposes, it's possible to manually resubscribe those addresses.
In every case, we recommend you send a reconfirmation campaign for the best engagement.
Resubscribe with the signup form
When a contact who unsubscribed themselves decides to resubscribe, they need to sign up again on your Mailchimp-hosted signup form. Our forms capture the date and time the contact gave you permission to send them emails.
If someone has contacted you to ask about resubscribing, send them a link to your signup form.
Resubscribe email addresses manually
If you've manually unsubscribed contacts from your email marketing, you can resubscribe them. Contacts who unsubscribe themselves will need to resubscribe through your signup form.
If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
Click View Contacts.
Check the box next to the contact you want to resubscribe.
Click the Actions drop-down menu, and choose Resubscribe.
In the Are you sure? pop-up modal, click Confirm.
Resend a confirmation email
If your audience uses double opt-in and someone accidentally unsubscribes, you can resend them the confirmation email from their contact profile. You should only resend a confirmation email if someone has explicitly requested it.
To resend a confirmation email from a contact profile page, follow these steps.