Delete Contacts

Sometimes, you may need to delete one or more contacts for General Data Protection Regulation (GDPR) compliance or other audience management purposes. There are a couple of ways to delete your contacts, depending on how many you want to remove at a time.

In this article, you'll learn how to delete contacts from your audience.

Before You Start

Here are some things to know before you begin this process.

  • Export your audience before you perform any bulk actions. Anything you delete from your account is permanently removed and can't be recovered.
  • If you need to reduce your contact count but don’t want to lose any data, we recommend you archive contacts rather than delete them. To learn more, check out Archive or Unarchive Your Contacts.

How it Works

When you delete a contact, you permanently remove all of their personal information from your audience, and we anonymize their data in your reports. You won’t be able to add them back to your audience, but they can still join your audience through a Mailchimp signup form.

If a contact asks for their information to be completely removed from your records for GDPR purposes, we will notify you with an email. After you receive the email, you’ll have 30 days to delete the contact from every audience in your account, as well as any connected integrations.

Delete Contacts

There are two ways to delete contacts: You can navigate to your audience’s contact table and choose one or more contacts to remove, or you can delete a single contact from their profile page.

From the Contact Table

To delete one or more contacts from the contact table, follow these steps.

  1. Navigate to the Audience tab.
  2. If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
  3. Click View Contacts.
    audience-button-viewcontacts
  4. Check the box next to each contact you want to delete.
  5. Click the Actions drop-down and choose Remove contacts.
    Delete Contact Actions Remove contacts
  6. In the Are you sure? pop-up modal, choose Permanently delete. We’ll display an alert to remind you that deleted contacts cannot be added back to your audience.
  7. After you review the alert, type PERMANENTLY DELETE and click Confirm.
    Remove contacts Permanently delete confirm

We'll show you a success message so you know the action has been completed.

From the Profile Page

To delete a single contact from their profile page, follow these steps.

  1. Navigate to the Audience tab.
  2. If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
  3. Click View Contacts.
    audience-button-viewcontacts
  4. Click the contact to open their profile.
  5. Click the Actions drop-down and choose Remove contacts.
    Profile Actions Remove contacts
  6. In the Are you sure? pop-up modal, choose Permanently delete. We’ll display an alert to remind you that deleted contacts cannot be added back to your audience.
  7. After you review the alert, type PERMANENTLY DELETE and click Confirm.
    Are you sure screen permanently delete Remove

We'll show you a success message so you know the action has been completed.


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