Combine the personal touch of a printed postcard campaign with Mailchimp’s powerful data tools. Use postcards to share promo codes, announce an event, recover abandoned carts, or just say thank you with a fun and friendly message your recipients will want to hold onto.
In this article, you’ll learn how Mailchimp postcards work, how much they cost, and where you can send them.
How it Works
A postcard campaign helps you stand out from the crowd, and gives people something tangible to remember you by. Postcards reinforce the messages you’ve sent through emails, ads, and elsewhere, which makes them a smart addition to your multichannel marketing strategy.
For example, you might use a postcard to direct recipients to your landing page, or combine an abandoned cart postcard with an abandoned cart email to give customers an extra push. And whether you want to reach your entire list, a specific segment, or a brand-new group of people who are similar to your contacts, we can accommodate your marketing needs.
About Postcard Audience Tools
Our audience tools are designed to help you reach more people with postcards. These tools are available with a monthly paid plan or Mailchimp Pro, but all users can try them out when they create a one-time send postcard.
- Address Finder
When you choose to send to existing contacts, address finder looks for any missing mailing addresses. We might not find addresses for every contact, especially if some are in a country where this feature is currently limited. To ensure you reach everyone in your target audience, we recommend you use GDPR-friendly signup forms to collect and store physical addresses. If you import addresses, make sure they meet our specific formatting requirements, so that our system recognizes them.
- Lookalike Audience Finder
When you choose send to a new audience, lookalike audience finder helps you reach people who aren’t on your list yet but share interests with your existing contacts. Choose a list and location, and we'll build an audience that's likely to engage with your brand.
Our audience tools will not add missing addresses or new contacts to your list.
Types of Postcard Campaigns
There are three types of postcard campaigns in Mailchimp: one-time send, recurring, and abandoned cart. Each uses the same style of postcard, but works differently depending on your audience, budget, schedule, and other settings.
- One-time send
The one-time send campaign is designed to be the most flexible option for your business needs. Use it to manually send a single postcard, one time, to people in the target audience of your choice.
The recurring campaign automatically sends your audience a postcard every month, every 3 months, or every 6 months, depending on the schedule you choose. This is a good way to raise brand awareness or remind people of a regular event.
- Abandoned cart
If you’ve connected your store to Mailchimp, the abandoned cart campaign automatically sends a postcard to customers who add an item to their shopping cart but fail to complete their purchase within 24 hours.
How Much it Costs
Postcards are $0.48 to $0.72 USD each, not including postage costs that vary by country. The more postcards you send, the less you’ll pay per unit.
Here's a breakdown of postcard pricing by quantity.
|Quantity||Cost per card||With postage (U.S.)||With postage (outside U.S.)*|
*See the Where You Can Send table for postage rates for each country.
Where You Can Send
You can send postcards globally, but there are some countries where this feature is currently limited or not supported. Here’s a table that shows where you can send your postcard campaign using list data or audience tools, along with the postage rate for each location.
|Location||Postage||Send with List Data||Send with Address Finder||Send with Lookalike Audience Finder|
If a country isn’t listed here, you won’t be able to send to it at this time.
Tracking and Delivery
After your postcard order is submitted, we’ll review the content for compliance issues and send it to our printer in the U.S. We estimate your postcards will print in 1 business day and arrive at their destination in 5-9 business days, depending on where your recipients are located. For one-time sends and recurring postcards, you can view delivery progress in your campaign report.
Occasionally, some events may slow delivery. This includes holidays, as well as natural disasters and other unforeseen circumstances. The USPS provides a list of reasons why a very small percentage of all mail is undeliverable.
Delivery estimates are only available for U.S. recipients at this time. If your recipients are outside the U.S., we’ll track their campaign from Order placed to Mailed.
About the Paper
Each postcard is 4.25-by-6 inches and printed on everyday digital gloss paper stock. As we continue to develop this feature, we’re testing paper with recycled content and working with suppliers who share our values. We’re also committed to making our final product fully FSC-certified, and are considering multiple ways we can minimize and offset its impact. It's important to us to get this right.
When you’re ready to begin sending postcards, here are some resources to help you get started.