When you’re thinking up new ways to talk to your audience, sending a printed postcard in the mail probably isn’t the first thing that comes to mind. It feels kind of old school, right? Who reads their mail anymore?
It turns out lots of people do.
While people are spending more and more time online, they still have a deep, lasting relationship with physical mail. In fact, about 86% of consumers take time to go through their mail, which gives you the opportunity to make your brand stand out with a postcard.
Think about it: Your customers get emails and other targeted marketing from everyone, including your competitors. With postcards, you can add a personal touch to your online marketing by giving people something they can hold on to (and remember you by).
But print marketing of today doesn’t look like it used to. To make the most of postcards, you need to consider how they work with your other marketing.
Combine postcards with your other marketing to take your message further
Postcards can work with your other marketing channels to get more eyes on your brand. You already know a lot about your audience from the emails and ads you target them with. Now there are tools that let you use that data to reach them through the mail.
And since most people need to hear a brand’s message at least 7 times before they make up their mind about buying, postcards give you a unique way to introduce yourself.
Create a postcard that includes a link to a landing page where people can sign up for an exclusive deal. Set up an abandoned cart campaign that includes an email and postcard, so you can give shoppers an extra nudge to finish checking out. You can even automate a postcard to remind people of events, showcase a product, or share a promo code.
And since you can use your online assets to design your campaign, keeping your branding consistent from inbox to mailbox is simple.