Mailchimp for Mixpanel helps you make smarter marketing decisions when you connect your app to Mixpanel’s behavioral data, enabling a communications-powered holistic look at your customer’s activities. Mixpanel is a product analytics solution that helps you understand how customers interact with your web and mobile applications so you can improve your products.
In this article, you’ll learn how to connect and disconnect Mailchimp for Mixpanel.
Before You Start
This integration requires a Mixpanel account.
It's helpful to already have a cohort set up on Mixpanel.
How it works
Mailchimp for Mixpanel syncs contacts from a Mixpanel cohort to a selected Mailchimp audience and maps cohort information to Mailchimp tags. When you define a cohort in Mixpanel, you can use it to group and filter data and ultimately target groups of users with your Mailchimp campaigns.
You can also opt to sync campaign and event information from Mailchimp to your Mixpanel cohort. The following events are supported:
Campaigns sync once each day; events sync every 30 minutes.
Renaming or removing a cohort that has already been synced to a Mailchimp audience doesn't affect the original tags assigned to the members. To remove those tags, you should remove the members from the cohort before renaming or deleting the cohort.
Connect Mailchimp for Mixpanel
Connecting Mailchimp involves the following processes.
First, you’ll connect your accounts and set up your Mixpanel cohort to sync to a selected Mailchimp audience.
Next, you can choose to sync Mailchimp events to your Mixpanel cohort.
Connect your accounts and set up your cohort sync
To connect your Mailchimp and Mixpanel accounts, follow these steps.
Enter your Mailchimp ID and password, and then click Login.
Review the connection tips and click Allow to connect Mixpanel to Mailchimp.
On the Initial Settings page, select the Mailchimp audience you want to sync your Mixpanel contacts with.
Review the merge settings for the fields associated with the audience you selected and choose whether to mark contacts imported from Mixpanel as subscribed. You should only select this option if you have obtained permission from your contacts to send marketing emails to them.