Sell More Stuff with Mailchimp
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Mailchimp for WooCommerce is a WordPress plugin that adds your WooCommerce customers and their order information to your Mailchimp audience. Use WooCommerce data to track sales, create targeted e-commerce automations, make personalized product recommendations, send abandoned cart emails, and more.
In this article, you'll learn how to connect, update, and disconnect Mailchimp for WooCommerce.
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Here are some things to know before you begin this process.
You'll need to do a few things to connect your WooCommerce store to Mailchimp.
To download the plugin, follow these steps.
Note
We recommend using this plugin in a staging environment before installing it on production servers. To learn more about staging environments, check out these related WordPress plugins.
Before you install Mailchimp for WooCommerce, make sure you've already installed and activated the WooCommerce plugin for WordPress.
To install the Mailchimp for WooCommerce, follow these steps.
Nice work! Now that you've installed and activated the plugin, you're ready to complete the second half of the setup process. As you move through each step, new tabs will appear with different settings for you to update.
To connect your WooCommerce store to a Mailchimp audience, and configure your settings, follow these steps.
That's it! We'll start syncing your WooCommerce store to Mailchimp. To view the sync status of your store, check the Overview tab.
If you have issues with your connection, you can resync your audience without losing any e-commerce data. To resync your audience, click the Resync Now button.
After you connect Mailchimp for WooCommerce, you can visit the Integrations page in your Mailchimp account to view the details for your WooCommerce store. You'll be able to see the status of the integration or add and manage e-commerce features.
WooCommerce will sync your customer's first name, last name, email address, and order data to Mailchimp when the sync has completed.
Your WooCommerce customers will appear as non-subscribed contacts in Mailchimp if they don’t opt-in for marketing emails. They can receive transactional emails and ad campaigns, but they can’t receive marketing emails until they opt-in.
You’ll have access to all of Mailchimp’s powerful e-commerce tools to engage with customers that have opted in. For example, you can:
Our multichannel marketing platform can help you learn how to sell more stuff with Mailchimp without leaving your account.
Note
Customers that are archived in your Mailchimp audience will have the same status in WooCommerce. The only way for an archived customer to resubscribe to your audience is if you unarchive them in Mailchimp.
After the sync is complete, you'll have access to all of Mailchimp's powerful e-commerce features.
For example, you can:
Find out everything Mailchimp has to offer in our article, Sell More Stuff with Mailchimp.
For the latest features and best performance, use the most recent version of Mailchimp for WooCommerce.
To update Mailchimp for WooCommerce, follow these steps.
Great job! You’re now using the latest version of Mailchimp for WooCommerce.
If you have problems with your store connection, you may want to deactivate and delete Mailchimp for WooCommerce, then re-install it.
To deactivate and delete Mailchimp for WooCommerce, follow these steps.
Note
If you have problems with your store connection, you may want to deactivate and delete Mailchimp for WooCommerce, then re-install it. To re-install the plugin, use the Plugins tab on the WooCommerce dashboard. After you re-install, your e-commerce store data will be added back to your Mailchimp account.
After you've removed and deactivated Mailchimp for WooCommerce, you’ll need to revoke API key access in Mailchimp.
You’ll lose access to all campaign revenue and order data in your campaign reports once API access is revoked and the integration is disconnected.
To revoke API key access in Mailchimp, follow these steps.
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