Connect or Disconnect Mailchimp for WooCommerce

Mailchimp for WooCommerce is a WordPress plugin that adds your WooCommerce customers and their order information to your Mailchimp audience. Use WooCommerce data to track sales, create targeted e-commerce automations, make personalized product recommendations, send abandoned cart emails, and more.

In this article, you'll learn how to connect, update, and disconnect Mailchimp for WooCommerce.

Before you start

Here are some things to know before you begin this process.

• This integration requires you to have the WooCommerce plugin installed and activated in WordPress.
• Your host environment must meet WooCommerce's minimum requirements, including SOAP Client Support.
• If you decide to use our Order Notifications automation, make sure to turn off notification emails in WooCommerce. This helps to avoid sending duplicate emails to your customers.
• Order Notifications require Mailchimp for WooCommerce 1.0.9 or later.
• Pop-up forms and product retargeting emails require Mailchimp for WooCommerce 2.1.10 or later.
• This integration works with version 3.0 of our API.

Task roadmap

You'll need to do a few things to connect your WooCommerce store to Mailchimp.

• Download the plugin.
• Install the plugin on your WordPress Admin Dashboard.
• Connect the plugin to your Mailchimp account.
• Configure your settings to complete the data sync process.

Download the plugin

To download the plugin, follow these steps.

1. Navigate to the Mailchimp for WooCommerce integration detail page.
2. Click Connect to launch the Mailchimp for WooCommerce plugin page.
3. Click Free download.
4. Log in or enter the required information, then click Pay $0.00.
5. On the Confirmation page, click Download.
   
6. Save the file on your computer. Make a note of where you saved it. You’ll need it for the next task.

Install the plugin

Before you install Mailchimp for WooCommerce, make sure you've already installed and activated the WooCommerce plugin for WordPress.

To install the Mailchimp for WooCommerce, follow these steps.

1. Log in to your WordPress Admin Dashboard.
2. In the navigation panel, click Plugins, then choose Add New.
3. Click Upload Plugin.
4. Click Choose File, and then double-click the ZIP file you downloaded in the previous task. This will install and activate the plugin.

Connect and set up Mailchimp for WooCommerce

Nice work! Now that you've installed and activated the plugin, you're ready to complete the second half of the setup process. As you move through each step, new tabs will appear with different settings for you to update.

To connect your WooCommerce store to a Mailchimp audience, and configure your settings, follow these steps.

1. In your Wordpress Admin Dashboard, click Plugins and then search for Mailchimp.
2. Click the Mailchimp for WooCommerce tile.
3. On the Mailchimp for WooCommerce page, click the three vertical dots and choose Settings.
   
4. Click Connect Account.
5. On the Log in and authorize page, enter your Mailchimp credentials, then click Log In.
6. Click Allow.
7. On the store settings page, enter the required fields for your store, including the locale, then click Next Step.
   
8. On the Audience step, choose the audience you want to sync to, and the default settings you want to assign to your audience. All fields are required.
9. When you're ready, click Start Sync to pass your store data to Mailchimp.

That's it! We'll start syncing your WooCommerce store to Mailchimp. To view the sync status of your store, check the Overview tab.

If you have issues with your connection, you can resync your audience without losing any e-commerce data. To resync your audience, click the Resync Now button.

View site details

After you connect Mailchimp for WooCommerce, you can visit the Integrations page in your Mailchimp account to view the details for your WooCommerce store. You'll be able to see the status of the integration or add and manage e-commerce features.

Manage your customers in Mailchimp for WooCommerce

WooCommerce will sync your customer's first name, last name, email address, and order data to Mailchimp when the sync has completed.

Your WooCommerce customers will appear as non-subscribed contacts in Mailchimp if they don’t opt-in for marketing emails. They can receive transactional emails and ad campaigns, but they can’t receive marketing emails until they opt-in.

You’ll have access to all of Mailchimp’s powerful e-commerce tools to engage with customers that have opted in. For example, you can:

• Create purchase-based segments to use with targeted campaigns.
• Send receipts, invoices, shipping confirmations, and more with our Order Notifications automation.
• Add product recommendations to abandoned cart emails.
• Add a customized pop-up signup form to your WooCommerce site.

Our multichannel marketing platform can help you learn how to sell more stuff with Mailchimp without leaving your account.

Next steps

After the sync is complete, you'll have access to all of Mailchimp's powerful e-commerce features.

For example, you can:

• Create purchase-based segments to use with targeted campaigns.
• Send receipts, invoices, shipping confirmations, and more with our Order Notifications automation.
• Add product recommendations to abandoned cart emails.
• Add a customized pop-up signup form to your WooCommerce site.

Find out everything Mailchimp has to offer in our article, Sell More Stuff with Mailchimp.

Update Mailchimp for WooCommerce

For the latest features and best performance, use the most recent version of Mailchimp for WooCommerce.

To update Mailchimp for WooCommerce, follow these steps.

1. Log in to your WordPress Admin Dashboard.
2. In the navigation panel, click Plugins, then click Installed Plugins.
3. Find the Mailchimp for WooCommerce plugin.
4. If you see a new update notification, click update now.
   
   If you don't see a notification, click Check for updates, then click update now.

Great job! You’re now using the latest version of Mailchimp for WooCommerce.

Deactivate and delete Mailchimp for WooCommerce

If you have problems with your store connection, you may want to deactivate and delete Mailchimp for WooCommerce, then re-install it.

To deactivate and delete Mailchimp for WooCommerce, follow these steps.

1. Log in to your WordPress Admin Dashboard.
2. In the navigation panel, click Plugins, then click Installed Plugins.
3. Find the Mailchimp for WooCommerce plugin, then click Deactivate.
4. Click Delete.
5. In the confirm delete pop-up modal, click OK.

Revoke API access for WooCommerce

After you've removed and deactivated Mailchimp for WooCommerce, you’ll need to revoke API key access in Mailchimp.

You’ll lose access to all campaign revenue and order data in your campaign reports once API access is revoked and the integration is disconnected.

To revoke API key access in Mailchimp, follow these steps.

1. In your Mailchimp account, click Integrations.
2. Click Manage.
3. On the Manage Integrations page, click Other connections to expand the list. You may need to scroll to find this option.
4. Click the X next to the Mailchimp for WooCommerce application.
   
5. In the pop-up modal, type DELETE, and then click Delete to confirm your action.