Connect or Disconnect TikTok Lead Ads

Connect your Mailchimp account to your TikTok for Business account using Mailchimp for TikTok Lead Ads. This automatically syncs customer leads who have responded to your TikTok lead ad forms into your Mailchimp audience. You can customize the connection with specific TikTok accounts and lead ad forms and Mailchimp audiences. You can also choose the subscription status the leads sync to Mailchimp as.

In this article, you'll learn how to connect and disconnect Mailchimp for TikTok Lead Ads.

Before you start

Here are some things to know before you begin this process.

• You’ll need a TikTok for Business account with at least one lead ad connected to it to use this integration.
• You’ll need to decide how the integration syncs your leads. Check out About Your Contacts for more information about subscribed and non-subscribed contacts.

How it works

To begin, you'll sign in to your TikTok for Business and Mailchimp accounts. Next, you'll choose the specific TikTok account, the lead ad form, and the Mailchimp audience you want to connect‌ with. You'll also decide whether to sync your leads as subscribed or non-subscribed contacts. Lastly, you'll map the data fields from your TikTok lead ad form to the Mailchimp fields used in your audience.

Once your TikTok account is connected, any leads who fill out your lead ad form will be automatically added to your Mailchimp audience. Syncs happen regularly, usually about every 15 minutes.

Connect Mailchimp for TikTok Lead Ads

To connect Mailchimp for TikTok Lead Ads, follow these steps.

1. On the TikTok Lead Ads page in your Mailchimp account, click Connect.
2. Review the connection steps and click Continue.
3. Sign in to your TikTok for Business account.
4. Review the permissions you’ll be granting to the integration. Confirm the account you’ll be connecting to and click Continue.
5. Review the connection details and click Next.
6. On the pop-up window:
   • Select the specific TikTok account, TikTok lead ad form, and Mailchimp audience you want to connect‌ with.
   • Map the fields in your lead ad to the corresponding fields in your Mailchimp audience.
   • Select the check box to confirm you understand the rules for subscribed contacts.
7. Click Sync now.

Nice! We’ll begin syncing your TikTok leads to your Mailchimp audience.

Manage Mailchimp for TikTok Lead Ads

Once you've connected your accounts, you can view the integration details, manage settings, and take advantage of Mailchimp's features to grow your audience and connect more deeply with your customers.

To manage your Mailchimp for TikTok Lead Ads integration from your Mailchimp account, follow these steps.

1. Click Integrations, and then choose Manage.
2. Click TikTok Lead Ads.
3. On the Manage TikTok Lead Ads page, you'll find your integration stats, such as your linked lead forms and where to view your leads.
4. Find our recommended next actions and click to learn more about what you can do with Mailchimp. For example, use a pre-built journey to share exclusive content with TikTok leads.

Next steps

Once you’ve connected your TikTok and Mailchimp accounts, find out what Mailchimp has to offer with these guides.

• Design an Email with the New Builder
• About Customer Journeys
• Getting Started with Segments

Disconnect Mailchimp for TikTok Lead Ads

To disconnect Mailchimp for TikTok Lead Ads, follow these steps.

1. Click Integrations, and then choose Manage.
2. Click TikTok Lead Ads.
3. On the Manage TikTok Lead Ads page, click Manage app and choose Disconnect.
4. On the pop-up, type DELETE and click Disconnect now.

That's it! You’ve successfully disconnected Mailchimp for TikTok Lead Ads.